Panasonic and AEG Partner to Provide Fully Integrated Technology Solutions for Sports and Entertainment.
08 Gennaio 2009 - 1:00AM
PR Newswire (US)
World Renowned Venues To Be 'Powered By Panasonic'. LOS ANGELES,
Jan. 7 /PRNewswire/ -- Panasonic Corporation of North America and
AEG have entered into a long-term agreement that redefines
conventional business sponsorships. The just-signed multi-tiered
sponsorship agreement names Panasonic as a 'Founding Partner' (one
of eight) of L.A. LIVE, the AEG owned and operated sports,
entertainment and residential district in downtown Los Angeles
which includes Nokia Theatre L.A. LIVE, Club Nokia, Nokia Plaza,
The GRAMMY Museum, Regal Cinemas and The Ritz Carlton and JW
Marriott Hotels as well as a 'Founding Partner' (one of ten) of
STAPLES Center, also owned by AEG, beginning in August, 2009.
Sports and entertainment fans who will now attend events at the
'Panasonic Powered Properties' will benefit from the agreement
through an infusion of Panasonic technologies designed to improve
entertainment, education, safety, convenience and the environment.
Additionally, the agreement includes extensive cross sponsorship
opportunities as well as product integration for Panasonic within
AEG owned or promoted properties and assets within North America.
"During this time of economic hardship that is affecting so many
aspects of business and everyday life, this exclusive and uniquely
structured partnership between Panasonic and AEG is designed to
stimulate business for a multitude of companies beyond the
principal parties, while also bolstering consumer confidence," said
J.M. Allain, President of Panasonic's System Solutions Company
business unit. "We have worked hard to redefine traditional
sponsorships into true partnerships by committing to a
comprehensive investment in resources, affirming our company's
emphasis on delivering technology-driven solutions that transcend
traditional business systems and consumer electronics
expectations." "Panasonic presented AEG with a total solution that
addresses all of our technology needs, and that fulfills our
commitment to providing a world-class live entertainment experience
for the millions of guests who come to L.A. LIVE for the best in
sports, music and other live events," said Timothy J. Leiweke,
President and Chief Executive Officer of AEG. "The best means of
assuring our company's continued success is to provide the public
with the best possible experience attainable when they visit an AEG
venue. Panasonic has proven time and time again their ability to
deliver that experience with the broadest range of new technologies
available from a single entity. We are excited to begin
implementing Panasonic's solutions from both a business and
operations perspective." Panasonic is at the forefront of
technology innovation related to entertainment and sports venues,
incorporating cutting edge products in ways that make them integral
to everyday life. "The Panasonic experience" is a part of the
adventure for millions of people around the world as exemplified by
recent technology installations at the Beijing Olympic Games,
Planet Hollywood in Las Vegas, New York City's Times Square,
Princess Cruises and the recently announced Major League Soccer
sports and community development project in Philadelphia. As an
example of continuing innovation, today at the Consumer Electronics
Show in Las Vegas, Panasonic announced plans for promoting Full
1080p High Definition 3D Home Theater System technologies. The
technology will be displayed in two 3D Full HD Theaters at the
Panasonic booth on 103-inch plasma HDTVs and Blu-Ray players that
deliver full 1080p HD video with separate views to each eye. The
infinitesimal differences between the two video streams create the
3D effect in the brain. Additional integrated system solutions from
Panasonic slated for deployment at AEG properties include LED large
screen displays - including what will be the largest LED display in
the world at LA Live - as well as digital signage, video
surveillance, security systems, television production and
point-of-sale systems. For more information, contact Panasonic
System Solutions, Systems Integration, by calling toll free
1-877-438-7881 or visiting
http://www.panasonic.com/systemsintegration. About AEG & L.A.
LIVE AEG is one of the leading sports and entertainment presenters
in the world. AEG, a wholly owned subsidiary of The Anschutz
Company, owns or controls a collection of companies including
facilities such as STAPLES Center, The Home Depot Center, Sprint
Center, The O2, O2 World, Nokia Theatre L.A. LIVE, Club Nokia and
Nokia Theatre Times Square; sports franchises including the Los
Angeles Kings (NHL), two Major League Soccer franchises, a Women's
Professional Soccer team, two hockey franchises operated in Europe,
management of privately held shares of the Los Angeles Lakers, the
ING Bay to Breakers foot race and the Amgen Tour of California
cycling road race; AEG Live, the organization's live-entertainment
division, is a collection of companies dedicated to all aspects of
live contemporary music performance, touring and a variety of
programming and multi-media production. AEG is currently overseeing
the development of L.A. LIVE, a 4 million square foot / $2.5
billion downtown Los Angeles sports, residential &
entertainment district adjacent to STAPLES Center and the Los
Angeles Convention Center featuring the recently opened Club Nokia,
a 2,300 capacity live music venue, Nokia Theatre L.A. LIVE, a
7,100-seat live theatre, a 54-story, 1001-room convention
"headquarters" destination (featuring The Ritz Carlton and JW
Marriott hotels and 224 luxury condominiums - The Ritz Carlton
Residences at L.A. LIVE - all in a single tower) , the GRAMMY
Museum, a 14-screen Regal Cineplex, "broadcast" facilities for ESPN
along with entertainment, residential, restaurant and office space.
About Panasonic System Solutions Company Panasonic System Solutions
Company, Unit of Panasonic Corporation of North America, is a world
leader in professional electronics providing innovative system
solutions and integrated technology solutions for a wide range of
business applications including: industry leading i-Pro IP and
analog video surveillance solutions; imaging devices for the
medical, industrial, and entertainment industries; Stingray
point-of-sale workstations and Attune drive-thru communications
systems for the quick-service and hospitality industries; and large
screen LED digital signage, digital sports coaching systems. Based
in Secaucus, NJ, Panasonic Corporation of North America is the
principal North American subsidiary of Panasonic Corporation
(NYSE:PC) of Japan. EDITORIAL CONTACT Sara Greenberg / LRG
Marketing Michael Roth / AEG 845-358-1801 213-742-7155 DATASOURCE:
Panasonic System Solutions Company CONTACT: Sara Greenberg of LRG
Marketing, +1-845-358-1801, ; or Michael Roth of AEG,
+1-213-742-7155, Web Site:
http://www.panasonic.com/systemsintegration
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