Panasonic Unveils The World's Smallest Photo/Video Hybrid Superzoom Digital Camera(*1) Complete With A 25mm Wide-Angle Leica Len
26 Gennaio 2010 - 7:00AM
PR Newswire (US)
With New Built-In GPS Feature, Panasonic LUMIX ZS7 Digital Camera
is Ultimate Travel Companion, Allowing Users to Geo-Tag Photos and
Videos SECAUCUS, N.J., Jan. 26 /PRNewswire-FirstCall/ -- Panasonic
today introduces the LUMIX DMC-ZS7, the newest member of the
acclaimed superzoom ZS-Series of digital cameras that have gained
worldwide popularity. Complete with its hallmark 25mm
ultra-wide-angle Leica lens and a powerful 12x optical zoom
(operable in video recording mode), this 12.1-megapixel powerhouse
performer, also includes a new built-in GPS (Global Positioning
System) feature that embeds photos and videos with the latitude and
longitude location details, a useful feature when using an online
photo-sharing website. The LUMIX ZS7 is also the world's smallest
photo/video hybrid superzoom digital camera(*1), which can also
record High Definition (HD) video using the recording capability in
AVCHD Lite, which includes a dedicated video record button and new
to the ZS-Series is a manual shooting mode. "As a successor to the
Panasonic LUMIX ZS3, which was last year's most popular compact
model, we are confident the Panasonic LUMIX ZS7 will continue the
success, thanks to big features like HD video, 12x optical zoom and
the newly added GPS capabilities and it's super-fast Auto
Focusing," said David Briganti, Senior Product Manager, Imaging,
Panasonic Consumer Electronics Company. "Panasonic is excited to
introduce our first GPS-enabled digital camera, and it adds to the
ZS7's appeal as the ultimate travel companion - from its range of
shooting options, both far and wide, and now the ability to record
exactly where photos were taken. We are confident consumers will
have all the features they need to capture high quality photos and
video and share their travels with their friends and family." The
Panasonic LUMIX ZS7 features Sonic Speed AF (Auto Focus), which
enables a super-fast response time, and a shutter release time lag
as short as approximately 0.006 second. The camera's quick response
makes it easier to capture sudden, spur-of-the-moment photo
opportunities and together with the Sonic Speed AF that lets users
lock on the subject minimum in approximately 0.35 second (wide-end)
/ 0.41 second (tele-end)(*2). The LUMIX ZS7 also features a short
startup time of approximately 1.1 second. With the new GPS feature,
the Panasonic LUMIX ZS7 is the ultimate travel companion, and can
record the latitude and longitude in the EXIF (Exchangeable Image
File Format) data, while also displaying the location information
real-time while shooting and during playback. These geo-tagged
images can be pinpointed on maps common in photo-sharing websites
and social media sites - so travels can be archived and also
visually represented on a map - and easily shared with friends and
family. The Panasonic LUMIX ZS7 also shows the name of the city,
country and state, and information for more than 500,000 popular
landmarks, covering 73 countries, are stored in the camera's
internal memory. For instance, when users are taking photos of the
Eiffel Tower or Empire State Building, landmarks stored within the
camera, these locations will be displayed on the screen while
taking it and tagged in the data. Users can also refer to the
locations using the included software PHOTOfunSTUDIO HD Edition
Version 5.1. The LUMIX ZS7 automatically adjusts its internal clock
to the local time, so there's no need to set the clock manually
when traveling. The Panasonic LUMIX ZS7 also features a new image
processing technology, Intelligent Resolution, which is
incorporated in its Venus Engine HD. With the Intelligent
Resolution technology, three areas - outlines, detailed texture
areas and soft gradation - are examined pixel by pixel and
automatically detected to enhance any degradation created during
the digital zoom process or in high-sensitivity shooting. The
outline areas are enhanced effectively to give the edges more
clarity, while simultaneously giving a moderate accent to the
textured areas so it looks accurately detailed. To the soft
gradation area, such as a face, the increased noise reduction
system of the Venus Engine HD II is applied to make it smoother. As
a result of Intelligent Resolution, images are naturally clear and
crisp in both photo and video recording. The Intelligent Resolution
technology powers Panasonic's new Intelligent Zoom feature, which
extends the camera's zoom ratio by approximately 1.3x while
maintaining the picture quality - and enhancing the digital zoom
and making it comparable to the quality of an optical zoom. With
Intelligent Zoom, the Panasonic ZS7 features a total zoom range up
to 16x. For more advanced users, the Panasonic LUMIX ZS7 adds
manual control features, allowing for adjustments in shutter speed,
aperture and exposure - and encouraging more creative photography
options. For digital camera users looking for an easy-to-use
setting that still ensures high quality photos, Panasonic's iA
(Intelligent Auto) mode is the solution. Panasonic iA is a popular
feature on LUMIX digital cameras, making them intuitive to use
without changing any settings, as technologies engage
automatically. For instance, iA incorporates Panasonic's POWER
O.I.S. (Optical Image Stabilizer), which doubles the repression
power compared to the conventional image stabilization system, MEGA
O.I.S. Other technologies incorporated into the LUMIX ZS7's iA mode
include: -- Face Recognition - With new enhancements when compared
to previous editions, Face Recognition allows users to register up
to three different images for a person, helping to improve
detection accuracy. Face detection is also included for up to 15
faces. -- Intelligent Scene Selector - Automatically selects
whichever of 6 Scene Modes - Macro, Portrait, Scenery, Night
Portrait, Night Scenery and newly added Sunset - best suits the
shooting situation. -- Other iA Technologies: Intelligent
Resolution and Intelligent Zoom, AF Tracking, Intelligent ISO
Control and Intelligent Exposure. Panasonic's iA is also available
in video mode, and it automatically selects the most suitable Scene
mode and helps to reduce blur due to handshake and improves focus,
brightness and exposure. In addition, iA in video mode features
Intelligent Scene Selector, which automatically switches between
Normal, Portrait, Macro, Scenery, and Low Light modes according to
the shooting environment. The LUMIX ZS7 can record AVCHD Lite HD
video, which almost doubles the recording time in HD quality
compared with the Motion JPEG format. To complement the HD video
capabilities, the Panasonic LUMIX ZS7 also features Dolby Digital
Stereo Creator to record high quality audio. Also, the Panasonic
LUMIX ZS7 has a 3.0", high resolution 460,000-dot Intelligent LCD
with a wide-viewing angle with excellent visibility during
recording and playback. Other features of the Panasonic LUMIX ZS7
include: -- Happy Mode - New Scene mode that optimizes color,
saturation and brightness to make both photo and video more vivid
and true to the color the users remember when they took it. -- High
Dynamic - Newly added to the existing Scene modes. This mode helps
to capture a scene with moderate exposure, even though the scene
contains both bright and dark area together. The user can select
one of three options, Standard, Art, or B/W, depending on the
desired effect and personal taste to make the photo look natural to
artistic. -- Compatibility - Compatible with SDXC Memory Cards,
including Panasonic's newly announced 64 GB(*3) and 48 GB SDXC
Memory Cards - to enable high capacity content storage and fast
data transfer speeds. Also compatible with Windows 7(*4). -- Video
Divide - Users can divide video into two sections to shorten or
delete the unwanted clips directly on the camera. Users can also
grab a still image from a video - all within the menus on the
camera. -- Battery Life - Can take up to 340 images on a single
battery charge(*5). Panasonic also introduces the LUMIX DMC-ZS5,
which like the LUMIX ZS7, features a 25mm ultra-wide angle Leica
lens, 12x optical zoom and manual controls. Distinguishing it from
the LUMIX ZS7, the LUMIX ZS5, has a 2.7-inch, 230,000-dot
Intelligent LCD, records HD video in Motion JPG at 30fps, and has a
high performance Venus Engine VI. Battery life on the LUMIX ZS5 has
approximately 330 photos and does not include GPS capabilities.
Pricing and availability for the Panasonic LUMIX ZS7 and LUMIX ZS5
will be announced 30 days prior to shipping date. The Panasonic
LUMIX ZS7 will be available in silver, black, red and blue models;
while the Panasonic LUMIX ZS5 will be available in black and
silver. (*1) Superzoom defined as digital camera with a 10x optical
zoom and greater; single lens digital camera as of January 26,
2010. (*2) Using 1-area AF. (*3) 1 GB = 1,073,741,824 bytes. Usable
capacity will be less. SDXC Memory Cards can only be used in SDXC
host devices, which support the SDXC Memory Card. (*4) Windows and
the Windows logo are trademarks of the Microsoft group of
companies. (*5) Based on the CIPA standard. * Design and
specifications are subject to change without notice. *Leica is a
registered trademark of Leica Microsystems IR GmbH. *The LEICA DC
VARIO-ELMAR lenses are manufactured using measurement instruments
and quality assurance systems that have been certified by Leica
Camera AG based on the company's quality standards. *The "AVCHD" is
a high definition (HD) digital video recording / playback format
jointly established by Panasonic Corporation and Sony Corporation.
The "AVCHD Lite" is a subset of the "AVCHD format" for HD digital
video cameras with HD video recording restricted to 720P. The new
"AVCHD Lite" Logo and the "AVCHD Lite" License are restricted to
devices within the AVCHD Video Camera category. Digital cameras
have been added to the AVCHD Video Camera category. *The "AVCHD
Lite" and the "AVCHD Lite" logo are trademarks of Panasonic
Corporation and Sony Corporation. * AVCHD Lite motion images
recorded onto an SD Memory Card or a DVD disc cannot be played from
a device that does not support the AVCHD standard. *Dolby and the
double-D symbol are trademarks of Dolby Laboratories. * GPS may not
work in China or in the order regions of countries neighboring
China. * Depending on the locations, GPS may not be possible to
correctly receive the signals from the GPS satellites. In such
cases, positioning may not be possible, or significant positioning
discrepancy may occur. About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company
(PCEC), is a Division of Panasonic Corporation of North America,
the principal North American subsidiary of Panasonic Corporation
(NYSE:PC) and the hub of Panasonic's U.S. marketing, sales, service
and R&D operations. In its commitment to provide consumers with
extensive imaging resources, Panasonic LUMIX established the
Digital Photo Academy, a series of nationwide workshops designed to
instruct consumers how to optimize the features on their digital
cameras and produce high-quality photos. Panasonic is pledged to
practice prudent, sustainable use of the earth's natural resources
and protect our environment through the company's Eco Ideas
programs. Company information for journalists is available at
http://www.panasonic.com/pressroom. For more than 20 years,
Panasonic has been proud to support the Olympic Movement as an
Official Worldwide Olympic Partner in the Audio and Visual
Equipment category and, beginning in 2009, in the Digital Imaging
category as well. Panasonic has also renewed its partnership with
the International Olympic Committee for an additional eight years
through the 2016 Summer Games. For more information, visit
http://panasonic.net/olympic/. DATASOURCE: Panasonic CONTACT:
MeeJin Annan-Brady, Panasonic, +1-201-392-6124, ; or Blayne Murphy,
Cohn & Wolfe, +1-212-798-9763, Web Site:
http://www.panasonic.com/
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