Panasonic's Rugged Digital Camera Gets Tougher - Waterproof to 33 Feet, Freezeproof, Shockproof*(1) - With The Ability to Record
26 Gennaio 2010 - 7:00AM
PR Newswire (US)
New Panasonic LUMIX TS2 Features a Rugged Design, Allowing for
Extreme Outdoor Use, Yet Still Easy to Use to Capture High Quality
Photos SECAUCUS, N.J., Jan. 26 /PRNewswire-FirstCall/ -- Panasonic
today introduced the new LUMIX DMC-TS2, a successor to the
company's first rugged digital camera designed for active outdoor
use, the LUMIX DMC-TS1. Featuring High Definition video recording
capability, in the AVCHD Lite format, the new 14.1-megapixel LUMIX
TS2 further strengthens its toughness when compared to its
predecessor and is waterproof to 33 feet (10m), shockproof to 10
feet (2m), freezeproof to 14 degrees F (-10 degrees C) and
dustproof*(1). "We have been very pleased to see that consumers
found true value in Panasonic's first rugged digital camera,
knowing that they could take it on their outdoor adventures where
it could withstand drops, water and dust. But even more, we saw
that users enjoyed our LUMIX TS1 for their daily photo needs - they
were able to take high-quality video and photo without worrying if
they casually tossed it in their bag or used it in the rain," said
David Briganti, Senior Product Manager, Imaging, Panasonic Consumer
Electronics Company. "The new LUMIX TS2 gets tougher and we expect
it to be a key product in 2010, as its rugged features are becoming
even more desirable for active users, especially with this year's
new freezeproof capabilities. Families will enjoy this digital
camera, both for their own outdoor activities, vacations, but also
so they can allow children to take photos without the anxiety they
might otherwise feel of damage." With its enhanced toughness, the
LUMIX TS2 features an airtight body protected against water
immersion, dust and sand. The new model is waterproof to a depth of
33 feet and dustproof, which can be attributed to its rubber
padding and reinforced glass and carbon inside the camera.
Furthermore, the LUMIX TS2's cover panel for the LCD is thickened
by 1.3x compared to the predecessor LUMIX TS1 to withstand
increased pressure underwater. The LUMIX TS2 is shockproof, encased
with shock-resistant material, and its folded optics design
protects its lens when dropped during operation. Furthermore, the
lens unit is protected by a supplementary damper to absorb the
force from shock impact. Also, all components including the lens
unit, have been tested to endure temperatures as low as 14 degrees
F (-10 degrees C). For increased durability, the Panasonic LUMIX
TS2 will come with an optional silicon jacket that helps protect
its exterior from scratches. The Panasonic LUMIX TS2 features Sonic
Speed AF (Auto Focus), which enables a super-fast response time,
and a shutter release time lag as short as approximately 0.005
second. With the camera's quick response, it is easier to capture
sudden, spur-of-the-moment photo opportunities. Combining that with
the Sonic Speed AF (Auto Focus) that lets users lock on the subject
in approximately 0.24 second(wide-end) / 0.28 second (tele-end)*(2)
and the short startup time of approximately 1.1 second. The
Panasonic LUMIX TS2 features new image processing technology,
Intelligent Resolution, which is incorporated in its Venus Engine
HD II. With Intelligent Resolution technology, three areas -
outlines, detailed texture areas and soft gradation - are examined
pixel by pixel and automatically detected to enhance any
degradation created during the digital zoom process or in
high-sensitivity shooting, when details in an image tend to get
lost in the noise reduction process. The outline areas are enhanced
effectively to give the edges more clarity, while simultaneously
giving a moderate accent to the textured areas so it looks
accurately detailed. To the soft gradation area, such as a face,
the increased noise reduction system of the Venus Engine HD II is
applied to make it smoother. As a result of Intelligent Resolution,
images are naturally clear and crisp in both photo and video
recording. The Intelligent Resolution technology powers Panasonic's
new Intelligent Zoom feature, which extends the camera's zoom ratio
by approximately 1.3x while maintaining the picture quality - and
enhancing the digital zoom and making it comparable to the quality
of an optical zoom. Thus, with Intelligent Zoom, the Panasonic TS2
features a total zoom up to 6x. The LUMIX TS2 features a 28mm
wide-angle LEICA DC VARIO ELMAR lens that extends to a 4.6x optical
zoom, giving consumers great shooting range. The wide-angle lens
provides flexibility for all shooting scenarios, especially useful
underwater where movement is often restricted and the shooting
angle becomes important for composing shots. The LUMIX TS2 features
a 2.7-inch, 230,000-dot Intelligent LCD with a wide-viewing angle
that ensures high visibility during recording and playback, thanks
to its automatic brightness control depending on the lighting
conditions. Also, the LUMIX TS2 features a built-in LED light,
which is extremely convenient when shooting in dark situations,
such as underwater. The LUMIX TS2 can record HD video in Motion
JPEG and AVCHD Lite - with the latter format almost doubling the
recording time in HD quality compared with the Motion JPEG format.
To complement the HD video capabilities, the Panasonic LUMIX TS2
features Dolby Digital Stereo Creator, which enables high quality
audio. The Panasonic LUMIX TS2 features iA (Intelligent Auto)
modem, a popular feature on LUMIX digital cameras, making them
intuitive to use without changing any settings, as the technologies
engage automatically. For instance, iA incorporates Panasonic's
POWER O.I.S. (Optical Image Stabilizer), which doubles the
repression power compared to the conventional image stabilization
system, MEGA O.I.S. Other technologies incorporated into the LUMIX
TS2's iA mode include: -- Face Recognition - With new enhancements
when compared to previous editions, Face Recognition allows users
to register up to three different images for a person, helping to
improve detection accuracy. Face detection is also included for up
to 15 faces. -- Intelligent Scene Selector - Automatically selects
whichever of 6 Scene Modes - Macro, Portrait, Scenery, Night
Portrait, Night Scenery and newly added Sunset - best suits the
shooting situation. -- Other iA Technologies: Intelligent
Resolution and Intelligent Zoom, AF Tracking, Intelligent ISO
Control and Intelligent Exposure. Panasonic's iA is also available
in video mode, and it automatically selects the most suitable Scene
mode and helps to reduce blur due to handshake and improves focus,
brightness and exposure. In addition, iA in video mode features
Intelligent Scene Selector, which automatically switches between
Normal, Portrait, Macro, Scenery, and Low Light modes according to
the shooting environment. Other features of the Panasonic LUMIX TS2
include: -- Happy Mode - New Scene mode that optimizes color,
saturation and brightness to make both photo and video more vivid
and true to the color the users remember when they took it. -- High
Dynamic - New mode is newly added to the existing Scene modes. This
mode helps to capture a scene with moderate exposure, even though
the scene contains both bright and dark area together. The user can
select one of three options, Standard, Art, or B/W, depending on
the desired effect and personal taste to make the photo look
natural to artistic. -- Compatibility - Compatible with SDXC Memory
Cards, including Panasonic's newly announced 64 GB*(3) and 48 GB
SDXC Memory Cards - to enable high capacity content storage and
fast data transfer speeds. Also compatible with Windows 7*(4). --
Video Divide - Users can divide video into two sections to shorten
or delete the unwanted clips directly on the camera. Users can also
grab a still image from a video - all within the menus on the
camera. -- Battery Life - Can take up to 360 images on a single
battery charge*(5). Pricing and availability for the Panasonic
LUMIX TS2 will be announced 30 days prior to shipping date. The
Panasonic LUMIX TS2 will be available in silver, blue, orange and
yellow. *1 When used according to Panasonic's operating guidelines,
waterproof to a depth of 10m and dustproof in accordance with
IEC60529 standard. Shockproof from a height up to 2.0m in
accordance with the "MIL-STD 810F Method 516.5-Shock" test
standard. All components including the lens unit are evaluated to
endure the temperature as low as -10 degrees C to make the TS2
freezeproof. *2 Using 1-area AF. *3 1GB = 1,073,741,824 bytes.
Usable capacity will be less. SDXC Memory Cards can only be used in
SDXC host devices, which support the SDXC Memory Card. *4 Windows
and the Windows logo are trademarks of the Microsoft group of
companies. *5 Based on the CIPA standard. * Design and
specifications are subject to change without notice. *Leica is a
registered trademark of Leica Microsystems IR GmbH. *The LEICA DC
VARIO-ELMAR lenses are manufactured using measurement instruments
and quality assurance systems that have been certified by Leica
Camera AG based on the company's quality standards. *The "AVCHD
Lite" and the "AVCHD Lite" logo are trademarks of Panasonic
Corporation and Sony Corporation. * AVCHD Lite motion images
recorded onto an SD Memory Card or a DVD disc cannot be played from
a device that does not support the AVCHD standard. *Dolby and the
double-D symbol are trademarks of Dolby Laboratories. About
Panasonic Consumer Electronics Company Based in Secaucus, N.J.,
Panasonic Consumer Electronics Company (PCEC), is a Division of
Panasonic Corporation of North America, the principal North
American subsidiary of Panasonic Corporation (NYSE:PC) and the hub
of Panasonic's U.S. marketing, sales, service and R&D
operations. In its commitment to provide consumers with extensive
imaging resources, Panasonic LUMIX established the Digital Photo
Academy, a series of nationwide workshops designed to instruct
consumers how to optimize the features on their digital cameras and
produce high-quality photos. Panasonic is pledged to practice
prudent, sustainable use of the earth's natural resources and
protect our environment through the company's Eco Ideas programs.
Company information for journalists is available at
http://www.panasonic.com/pressroom. For more than 20 years,
Panasonic has been proud to support the Olympic Movement as an
Official Worldwide Olympic Partner in the Audio and Visual
Equipment category and, beginning in 2009, in the Digital Imaging
category as well. Panasonic has also renewed its partnership with
the International Olympic Committee for an additional eight years
through the 2016 Summer Games. For more information, visit
http://panasonic.net/olympic/. DATASOURCE: Panasonic CONTACT:
MeeJin Annan-Brady, Panasonic, +1-201-392-6124, ; or Blayne Murphy,
Cohn & Wolfe, +1-212-798-9763, Web Site:
http://www.panasonic.com/
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