Shell Doubles Gift Card Sales in 2004: Plans Expanded Program for 2005
14 Febbraio 2005 - 3:00PM
PR Newswire (US)
Shell Doubles Gift Card Sales in 2004: Plans Expanded Program for
2005 HOUSTON, Feb. 14 /PRNewswire/ -- Shell Oil Products US,
marketer of the No. 1 selling gasoline brand in the United States,
announced today that its gasoline station network doubled sales of
Shell Gift Cards in 2004 over the previous year. During the
company's blockbuster holiday promotion, over a third of '04 sales
came in December alone. "Clearly, our Shell Gift Card program took
off last year. We plan to build on that success this year with some
innovative gift card products that are designed to attract
customers, such as reloadable gift cards that have proven to be
highly successful in other retail formats," said Carolyn Yapp,
Shell's manager, Cards and Payment US. Participation in the Shell
Gift Card program is voluntary in the company's network of
approximately 13,000 independently managed Shell-branded sites. The
number of retail locations selling Shell Gift cards increased over
260 percent during 2004. "We believe that our retailers who adopted
the Shell Gift Card program made the right choice. We invite the
remainder to join the program this year. When word gets out about
last year's success, we're confident many will," said Yapp. "The
fact that 75 percent of all Americans live within five miles of a
Shell-branded gasoline station is undoubtedly a key factor in the
success of our program. At a time when gift cards in general are
becoming increasingly attractive as a gift-giving option, there is
real value in being a part of our large coast-to-coast network of
conveniently located stations." Each participating Shell retailer
and wholesaler receives newly designed point-of-purchase materials,
a free new display rack, and an inventory of Shell Gift Cards.
Currently, there is no transaction fee on the Shell Gift Cards,
saving retailers and wholesalers the credit card transaction fees
that are applied when motorists purchase gasoline with a major
credit card. The program helps give station operators more value
through incremental business and is an effective way to introduce
consumers to the brand. In 2004, Shell Gift Card sales were up 62
percent overall, which includes sales to other businesses, Shell's
Retail network, and retail sales through Safeway and Walgreens
stores. Shell Gift Cards can be purchased at participating Shell
retail sites and participating Walgreen's, Safeway and
Safeway-affiliated stores, as well as at http://www.shellus.com/ .
Company Information: Shell Oil Products US, a subsidiary of Shell
Oil Company, is a leader in the refining, transportation and
marketing of fuels, and has a network of approximately 6,600
branded gasoline stations in the Western United States. Shell Oil
Company is a 50 percent owner of Motiva Enterprises LLC, along with
Saudi Refining, Inc., which refines and markets branded products
through more than 9,400 stations in the Eastern and Southern United
States. Shell Oil Company is an affiliate of the Royal Dutch/Shell
Group of Companies (NYSE:RDNYSE:SC). For more information, please
visit http://www.shell.com/ . DATASOURCE: Shell Oil Products US
CONTACT: Jaryl Strong of Shell Oil Products US, +1-713-241-1583, or
Shell Media Line, +1-713-241-4544 Web site: http://www.shellus.com/
http://www.shell.com/
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