Square/Gallup Survey: North Carolina Small Business Owners Prefer Any Democratic Candidate over President Trump
13 Febbraio 2020 - 12:00PM
Business Wire
Small Business Owners in North Carolina
overwhelmingly choose Mayor Pete Buttigieg as the top candidate in
hypothetical head-to-heads with President Trump
According to a national survey conducted by Square and global
analytics firm, Gallup, American small business owners are closely
following the 2020 Presidential election and overwhelmingly plan to
vote in November. With 60% paying “a lot of attention” and 30%
paying “some attention,” this key group of voters, who account for
more than 30 million businesses across the country, is more than
highly engaged: 97% say they will likely cast a vote in the 2020
Presidential election.
Even though small business owners nationwide tilt more
Republican (40%) than Democratic (33%) or Independent (26%), they
are closely divided in whom they would support in the general
election. By comparison, U.S. adults nationwide are less likely to
identify as Republicans, according to Gallup.
Results show that small business owners in North Carolina prefer
to vote for a Democratic candidate in the 2020 Presidential
Election, unlike national small business owners who selected
President Donald Trump (48%) in each hypothetical head-to-head
match-up between two candidates, except Michael Bloomberg (52%).
North Carolina’s small business owners chose all seven of the
Democratic candidates over Donald Trump in the recent survey.
Nationwide, President Trump’s approval rating among small
business owners is 60%, but it is 54% in North Carolina. North
Carolinian business owners also identify as more moderate (44%)
than the small business owners nationwide (37%).
The top general election contenders for small business owners in
North Carolina are Mayor Pete Buttigieg who voters prefer to
President Trump, 58% to 42%. Michael Bloomberg is supported by 56%
of North Carolina’s small business owners over Trump (44%). Support
for the Democratic candidates is higher among small business owners
in North Carolina than nationally. Below is a breakout of North
Carolina’s small business owners’ preferences for the presidential
election:
Head to Head
Democratic Candidate
Donald Trump
Pete Buttigieg vs. Donald
Trump
58%
42%
Michael Bloomberg vs. Donald
Trump
56%
44%
Joe Biden vs. Donald Trump
55%
45%
Bernie Sanders vs. Donald
Trump
55%
45%
Elizabeth Warren vs. Donald
Trump
55%
45%
Amy Klobachar vs. Donald
Trump
54%
46%
Key Election Issues: Taxes, Government Regulations, and
Healthcare
Forty percent of North Carolina’s small business owners say
taxes present the greatest challenge to their business operations,
compared with 32% of small business owners nationally. Healthcare
and government regulations follow as the next top challenges, which
aligns with national small business owners. However, fewer, 19% of
North Carolina small business owners say US trade tariffs have
helped their business, compared to 27% nationally. Similarly, North
Carolin’s small business owners are more likely to say they have
not been impacted one way or another by US trade tariffs (53%)
compared to small business owners nationwide (40%).
2017 Tax Reform Law Impact
More North Carolinian business owners are slightly more likely
than those nationwide to say they were negatively impacted by the
2017 tax reform law, 32% vs. 28%. Thirty-six percent say it mostly
helped their business, but that’s lower than the 43% for small
business owners across the country.
Methodology
Results for this poll are based on online surveys conducted by
Gallup on Jan. 15-24, 2020, with a sample of 1,234 small business
owners, aged 18 and older, living in all 50 U.S. states and the
District of Columbia, including 100 in North Carolina. Respondents
were interviewed via web in partnership with Dynata. All
respondents own a small business with annual revenue between
$50,000 and $25,000,000. The national sample was weighted by
revenue to ensure the sample was reflective of respondents across
the revenue range.
About Square
Square, Inc. (NYSE: SQ) revolutionized payments in 2009 with
Square Reader, making it possible for anyone to accept card
payments using a smartphone or tablet. Today, we build tools to
empower businesses and individuals to participate in the economy.
Sellers use Square to reach buyers online and in-person, manage
their business, and access financing. And individuals use Cash App
to spend, send, store, and invest money. Square has offices in the
United States, Canada, Japan, Australia, Ireland, and the UK.
About Gallup
For more than 80 years, Gallup has been a recognized leader in
the measurement and analysis of people’s attitudes, opinions and
behavior. While best known for the Gallup Poll, founded in 1935,
Gallup’s current activities consist largely of providing marketing
and management research, advisory services and education to the
world’s largest corporations and institutions.
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Media contact: press@squareup.com
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