Square Loyalty and Square Marketing Launch for Irish Businesses
10 Marzo 2022 - 10:00AM
Business Wire
Square Marketing and Square Loyalty are the
latest products to expand Square’s connected ecosystem in
Ireland
Square has announced two new products in Ireland to help
businesses grow their sales and engage their customers with just a
few clicks. The two pieces of software, Square Marketing and Square
Loyalty, are now available as separate subscriptions for Irish
businesses of all types and sizes.
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the full release here:
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Square Marketing helps businesses reach customers at the
right time and all in one place. The tool allows businesses to
create, send, and track email marketing campaigns in minutes - from
one-time email campaigns to personalised automations - expanding
customer reach and helping sellers gain key business insights with
analytics.
Businesses can now also build a loyalty program in minutes with
the launch of Square Loyalty. This new to market tool can
help turn one-time visitors into regulars and increase repeat
visits. It’s easy to set up a customised loyalty program that
rewards customers both in-store and online.
“Square Loyalty has allowed us to introduce a new way of turning
one-time-visits into repeat customers,” said Jonathan Hughes,
Founder of Shoe Lane Coffee - one of the first businesses to
use Square Loyalty in Ireland. “As the tool works both in-store and
online, our customers have the flexibility to redeem their points
any way that suits them, with the process being straight-forward
and streamlined for us at the same time. We’re now looking to roll
out Square Loyalty across all three of our coffee shops, meaning
our customers have the choice of where they want to spend and
collect their points.”
This double-product launch aims to further level the playing
field for businesses, as it provides all sellers with easy-to-use,
powerful marketing tools that have typically only been accessible
to big businesses. Along with Square products already available to
Irish sellers like Square Point of Sale, Square Online, and Digital
Gift Cards, Square provides a whole suite of customer capability
products that enable sellers to manage the entire consumer
lifecycle in one place.
“Square is helping its sellers bring more value to their
customers by expanding the ecosystem of products and services in
Ireland,” said Saumil Mehta, General Manager of Customers and
Square Point of Sale. “Sellers are increasingly turning to
Square as the one-stop-shop to run every part of their business,
from payments and online commerce to inventory, team management,
loyalty programs and more. We’re excited to help sellers run and
grow their business with the addition of these new tools that
enable them to retain and re-engage their customers.”
Data from Square’s email marketing platform shows a 25% average
increase in spend by customers who redeem email coupons. Square
Marketing key features include:
- Drive buyer engagement & ROI- Square Marketing
offers businesses a powerful tool to help grow their customer base,
drive repeat visits, and increase buyer spend.
- Plan ahead, automate, and send -Businesses can schedule
or immediately send emails to customers by leveraging Square
Marketing’s automation capabilities, saving them time and
effort.
- Measure campaign results - Real-time tracking is
available in the Square Marketing Dashboard around active
campaigns, open and click through rates, as well as attributable
sales.
Square’s global data shows that customers who enroll in a
Square Loyalty rewards programme are twice as likely to be
repeat customers. Key features include:
- Drive visits and sales - Businesses can encourage repeat
customers through the implementation of a loyalty program.
- Omnichannel integration - Square Loyalty is built into
businesses point-of-sale and website meaning businesses can reward
customers wherever they choose to purchase, whether that’s in-store
or online.
“It’s been a challenging couple of years for businesses and it’s
more important than ever for sellers to stand out from competitors
and see the impact on their business,” said Stephen Smythe, Head
of EU Marketing at Square. “We’re coming up to one year since
launching in Ireland and have seen great demand for products like
Square Loyalty and Square Marketing from our sellers - we’re
delighted to be launching them into such an innovative and
entrepreneurial market.”
To find out more about Square Marketing businesses can
visit: https://squareup.com/ie/en/software/marketing and for
Square Loyalty: https://squareup.com/ie/en/software/loyalty
About Square, Inc.
Square, Inc. (NYSE: SQ) builds tools to empower businesses and
individuals to participate in the economy. Sellers use Square to
reach buyers online and in person, manage their business, and
access financing. Individuals use Cash App to spend, send, store,
and invest money. And TIDAL is a global music and entertainment
platform that expands Square's purpose of economic empowerment to
artists. Square, Inc. has offices in the United States, Canada,
Japan, Australia, Ireland, Spain, Norway, and the UK.
www.squareup.com
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