Square Unveils Over a Dozen New Features to Help Businesses Win this Holiday Season
26 Settembre 2023 - 3:00PM
Business Wire
From customizable website themes to
AI-generated descriptions, Square’s new tools make it easier for
sellers to maximize revenue during the holidays
Today, Square announced a new suite of solutions designed to
give sellers a competitive edge this holiday selling period. With
new features including Square Online’s Themes and Square for
Retail’s AI-generated product descriptions, Square sellers can now
further enhance their customer engagement across more channels and
access additional automated tools to set them up for a successful
holiday sales season.
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Square Online Themes (Graphic: Business
Wire)
To supercharge sellers’ online presence, Square is introducing
Themes, a pre-built set of 19 high-quality site design
templates for Square Online. Combined with additional customizable
features such as colors, fonts, layouts, and buttons, sellers can
create nearly infinite combinations of designs to make a unique and
on brand website. Whether a retailer, restaurant, or beauty and
personal care service, sellers and agency partners can select a
theme that best fits their business to quickly get a website up and
running, while also having the flexibility to personalize their
site for a professional look that elevates the customer experience.
Nearly a quarter¹ of consumers refuse to shop from a business
without an online presence, making it crucial for sellers to bring
their brands to life in an authentic and engaging way. Additional
new features from Square Online offer even deeper customization to
give sellers more control and flexibility to change their site
design to match their brand aesthetic, including ‘Shop All’ pages;
product detail pages; mega menus for larger catalogs;
visually-engaging scrolling marquees and embedded native videos;
and customizable buttons, custom fonts, and icon sets.
“With Square Online’s latest features, I have been able to
customize my site with my brand’s fonts, colors, and high-res
photos of our pastries. When customers come into the store and they
experience this magical wonderland with purple walls, all of this
is also echoed on our website,” said Kyra Bussanich, Founder of
Kyra's Bake Shop in Lake Oswego, Oregon. “I am not a web designer,
I am an entrepreneur and a pastry chef, and Square Online is so
easy to use, functional, and design-forward. It's automatically
optimized for mobile which is how so many of my customers access my
site, and on top of that, our sales numbers doubled when we
switched to Square Online.”
Additionally, Square is putting generative AI into the hands of
retailers ahead of the holidays. Automatically generated
descriptions help retailers write compelling titles and
descriptions for new products, which appear across all sales
channels at once. For sellers with large catalogs, this automated
feature removes the manual back-end work required to describe and
list each item for sale – ultimately improving operational
efficiency and giving sellers time back to focus on other
tasks.
"Square's auto generated product descriptions feature has
completely transformed my business. Typically, it is a manual and
time-consuming process to write compelling descriptions, especially
when we have more than 30 new items coming in every day. The more I
use this feature, the more the descriptions have evolved to become
specifically tailored for my business. We're already expanding our
inventory for the upcoming holiday rush, and now I have the ability
to draft far more engaging content for my customers in half the
time,” said Randy Fulk, Co-Founder of Korie's Kloset.
Inventory Solutions to Keep Operations Organized and Never
Miss a Sale
As sellers prepare to introduce seasonal inventory, Square for
Retail is launching additional new features designed to streamline
inventory management – thus saving precious time for sellers.
- Sellers can now simplify their inventory by easily
archiving old items, ensuring their assortment is organized
ahead of the holidays and updated with ready-to-sell seasonal
products.
- Previously available only through Dashboard, Square for Retail
is enabling barcode label printing from the Point of Sale
and embedding the functionality deeper into operational workflows
like purchase orders and inventory receipt to make it easier for
sellers and their teams to prepare their products for sale.
Fulfillment Tools That Make Gift Giving (and Getting)
Faster
The holidays are a particularly demanding time among consumers
as they look to receive packages in a timely manner, with Square
tracking over 6 million² packages shipped out by sellers last
season. With efficiency and speed top of mind for retailers this
season, Square has introduced a lineup of enhanced fulfillment
management tools, enabling retailers to operate at max efficiency
and deliver omnichannel orders at scale.
- The new Shipments Page will streamline omnichannel order
fulfillment, enabling sellers to centralize their shipping tasks at
scale for in-store orders, Square Online purchases, and Square
Subscriptions – all from a single place within their Square
Dashboard.
- A new integration with Shippo further reduces the
complexity of order fulfillment and empowers sellers to optimize
their margins and grow their shipping operations.
- Enhancements to Square for Retail’s checkout interface
can help sellers increase their service speed to customers by
integrating multiple fulfillment options – such as in-person sales,
‘Buy Online Pick Up In-Store’, shipment, and more – spanning across
locations and auto calculating taxes based on order shipping
destinations.
Maximizing Customer Engagement and Retention Through the
Holidays and Beyond
To cut through the competition during the holidays, Square has
also rolled out new customer engagement features dedicated to
expanding consumer touchpoints for sellers.
- In preparation for the comeback of more in-person holiday
events, Square is introducing House Accounts, a deferred
payment account that business regulars and corporate clients can
easily charge purchases to. When a seller is ready to settle up,
they can quickly create an invoice for the outstanding balance and
receive payment online via credit card, ACH payment, or Card on
File.
- To maximize brand reach and customer touchpoints, sellers using
Square’s Text Message Marketing can now include images and
GIFs to engage with customers who prefer to shop or receive
messages through their mobile devices.
- When it comes to gift buying, Square has also made it as easy
as possible for businesses to drive revenue. With Retail
Bundles, sellers can offer multiple items into a single holiday
gift basket, enabling customers to easily purchase relevant items
focused on a common theme – all while ensuring accurate inventory
counts across locations and channels for sellers.
- Besides physical products, sellers can now offer Group
eGift Cards, making it easier for individuals to contribute
to a group present while increasing value loads. Sellers simply
offer the option on their gift card page and buyers will receive a
link that can be shared to contributors.
“Retailers choose Square because our technology helps automate
critical operations within their businesses, and scales with them
as they grow,” said Roshan Jhunja, Head of Retail at Square.
“As their needs become more sophisticated, they can tap further
into Square’s fully integrated ecosystem of tools. We remain
focused on providing sellers with the technology they need to
unlock new growth channels and maximize their sales during the
holidays and beyond.”
For more information on Square’s integrated ecosystem of
commerce products, visit squareup.com.
About Square
Square makes commerce and financial services easy and accessible
with its integrated ecosystem of solutions. Square offers
purpose-built software to run complex restaurant, retail, and
professional services operations, versatile e-commerce tools,
embedded financial services and banking products, buy now, pay
later functionality through Afterpay, staff management and payroll
capabilities, and much more – all of which work together to save
sellers time and effort. Millions of sellers across the globe trust
Square to power their business and help them thrive in the economy.
For more information, visit www.squareup.com.
¹Square Future of Commerce 2023 ²Square data analyzed between
October 1, 2022 to December 31, 2022
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