WILLIAMS SONOMA CELEBRATES 25TH ANNIVERSARY OF THE ORIGINAL PEPPERMINT BARK ON NATIONAL PEPPERMINT BARK DAY
01 Dicembre 2023 - 3:00PM
Business Wire
December 1st Marks the Annual Celebration of
One of the Holiday Season’s Most Iconic Confections Originated by
Williams Sonoma 25 Years Ago
Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc.
(NYSE: WSM), the world’s largest digital-first, design-led and
sustainable home retailer, announced today, the 25th Anniversary of
The Original Peppermint Bark and the third annual celebration of
National Peppermint Bark Day. After 20 rounds of recipe testing, in
1998, Williams Sonoma founder Chuck Williams and the Williams
Sonoma Test Kitchen team developed the signature recipe for The
Original Peppermint Bark that sparked a food trend that is
celebrated by chocolate enthusiasts around the world during the
holiday season. The signature recipe for Williams Sonoma’s iconic
Peppermint Bark combines a custom blend of light and dark Guittard
chocolate layered with triple-distilled peppermint oil, to create a
seasonal confection that is often replicated, but never matched in
quality or flavor to the Williams Sonoma standard.
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WILLIAMS SONOMA Celebrates the 25th
Anniversary of The Original Peppermint Bark on National Peppermint
Bark Day (Photo: Williams Sonoma)
Those who eagerly await the annual arrival of Williams Sonoma
Peppermint Bark contribute to the consumption of over one million
pounds of Guittard chocolate and 65,000 pounds of peppermint candy
pieces. From start to finish, each batch of Williams Sonoma
Peppermint Bark takes more than 24 hours to make, and it takes
Williams Sonoma’s chocolatiers over 12 weeks to produce enough
Peppermint Bark to satiate the demand from customers. The
popularity of Peppermint Bark has prompted Williams Sonoma to also
carry 35 different Peppermint Bark flavored products this year
ranging from Peppermint Bark Pretzels and Cookies to a Peppermint
Bark flavored Espresso Martini Mix.
To celebrate the 25th anniversary of The Original Peppermint
Bark, Williams Sonoma, together with Visa, has launched “A Chance
To Win With Every Tin” campaign. There are over 1,500 gift cards
hidden inside select The Original Peppermint Bark tins with one tin
containing a grand prize of a $1,000 Williams Sonoma gift card.
“We are proud to be the originators of the Peppermint Bark trend
having developed a flavor profile that has become as synonymous
with the holidays as pumpkin spice is to Fall,” said Williams
Sonoma President, Felix Carbullido. “For 25 years our customers
have celebrated the start of the holiday season with our signature
Peppermint Bark, and we are excited to offer a commemorative tin
this year in recognition of this anniversary.”
The complete Williams Sonoma Peppermint Bark collection is now
available at all Williams Sonoma stores and on the Williams Sonoma
website.
For more information on the collection, please visit:
www.williams-sonoma.com/peppermintbark.
About Williams Sonoma
Since its founding by Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
Williams Sonoma is a leading specialty retailer of high-quality
products for the kitchen and home, providing world-class service
and an engaging customer experience. Products include cookware,
cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar,
outdoor, cookbooks, as well as furniture, lighting and decorative
accessories. Each store offers cooking classes and tastings
conducted by expert culinary staff. A comprehensive gift registry
program for weddings and other special events is available in
stores and online. On williams-sonoma.com customers can find
recipes, tips, and techniques that help them create delicious
meals. Williams Sonoma can also be found on Facebook, Instagram,
Twitter, Pinterest, and YouTube. Williams Sonoma is also part of
The Key Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the Williams-Sonoma, Inc. family of
brands.
WSM-PR
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Kendall Coleman Williams Sonoma kacoleman@wsgc.com
415-616-7926
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