Absolut wants to create a more open world by
using creativity to drive progress. With the launch of
its latest limited edition bottle, Absolut hopes to encourage
recycling and a lifestyle that has less impact on our planet.
Absolut Comeback is made with more than 41% recycled glass, just
like all Absolut's bottles.
TORONTO, Feb. 3, 2020 /CNW/ - Sustainability has been part
of Absolut's mission for many years and it is striving for a more
circular world in which resources are reused again and again to
benefit local economies, communities and ecosystems.
In keeping with this mission, Absolut has launched a new
limited-edition bottle, Absolut Comeback. Just like all Absolut
bottles, Absolut Comeback is made with more than 41% recycled
glass. Absolut sees power and beauty in waste and it believes
that with little creativity we can all make something old and
unwanted come back around in a new form. Absolut Comeback bottle
design shows that an Absolut Vodka bottle is best used when it is
recycled.
Absolut Comeback campaign is part of Absolut's ongoing brand
platform, Create a Better Tomorrow, Tonight. Absolut
believes in building a more open world by using creativity to drive
positive change. Absolut Comeback is a statement of accountability
and commitment to strive every day to improve as Absolut believes
that all brands should act in sustainable and transparent way to
create a more open world. Absolut wants to inspire everyone to join
its #RecyclingHero movement as together we can create a better
tomorrow.
"Absolut has been committed to sustainable production methods
for many years; and we are excited to be celebrating this and
specifically our recycling efforts in the form of a bottle launch
for the very first time. We believe that a glass bottle must have a
second life; Absolut Comeback is a pure manifestation of this
belief. We hope that our new limited-edition bottle campaign will
inspire more people to use creativity in order to waste less." said
Henrik Ellstrom, Absolut's Director
of Strategy and Innovation.
Absolut Comeback is now available in stores across
Canada.
Recycled Cocktail Collection
Introducing the Recycled Cocktail Collection, remixing how
drinks should be mixed. Just as Absolut's new limited edition
Absolut Comeback bottles - and every bottle Absolut creates - these
cocktails call for recycled and reused ingredients for
better-than-before creations. For more sustainable sips & tips,
visit https://www.absolutdrinks.com/.
Marmalade MarTEAni
1 ½ oz Absolut Vodka infused with
one used black tea bag
2/3 oz homemade marmalade
2/3 oz lemon juice
How to mix: Prepare the tea infused Absolut Vodka and homemade
marmalade. Pour all ingredients into a shaker. Add Ice Cubes and
shake. Strain into a cocktail glass and garnish with the used
tea bag.
Russian Recycled
1 ½ oz Absolut Vodka filtered
through leftover coffee grounds
½ oz simple syrup
2 oz milk of your choice
How to mix: Prepare the coffee flavored Absolut Vodka. Pour all
ingredients into a shaker. Add ice cubes and shake. Pour the mix
and ice into a tumbler glass.
Muled Mule
1 ½ oz Absolut Vodka
1 part leftover red wine mixed with mulled spices
3 1/3 oz ginger beer
1 Lime wedge
How to mix: Prepare the spiced leftover Red Wine. Add all ingredients and ice cubes to a
highball glass. Stir, squeeze Lime Wedge over the drink, and drop
the used Lime Wedge into the drink.
SOURCE Corby Spirit and Wine Communications