SHH Sonomax Technologies

Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH) is pleased to announce
completion of the sale of VitaSound Audio Inc., a subsidiary of Sonomax, to an
investment group led by Trivaris Ltd., a Burlington, Ontario-based investment
firm.


Under its new ownership, VitaSound will market the innovative instant custom-fit
technologies from Sonomax in hearing aid channels world-wide. These will include
the emerging hearing aid retail channel of distribution within major pharmacy
chains and store-in-store outlets in major retail chains, as well as to the
traditional hearing aid industry.  Initial product applications of the Sonomax
earpiece technologies will include Sono3 hearing aids, MP3 earphones, hearing
protectors, and custom earpieces for Bluetooth headsets.


"The ever increasing use of ear-worn devices has resulted in performance and
comfort requirements that can only be satisfied by custom-fitted earpieces,"
said Gora Ganguli, President & CEO of VitaSound.  "It has also heightened
awareness among consumers of the need to preserve hearing and not just to
compensate for hearing loss.  With all the inherent advantages of the Sonomax
technologies, we are seeing strong interest for these products in the hearing
aid industry.  We have built solid relationships with business partners in the
emerging new world of hearing aid retail and this new business structure will
permit us to focus our efforts on making this a significant commercial success."


Mark Chamberlain, President & CEO of Trivaris, added, "We view the hearing aid
industry as having much more attractive growth prospects with products that
create the convergence of hearing with communications and entertainment.  The
Sonomax technologies are therefore strategically important to our overall
business model and we look forward to a long-term partnership between our
Companies."


Dan Casey, President & CEO of Sonomax, commented, "As I outlined in the recent
conference call, we view partnerships as the best way to approach specific
vertical markets for our technologies, especially in markets like hearing aids
where additional skills, relationships, experience, and know-how, are required
that are beyond the scope of our core competencies.  We also believe that the
expansion of our fitting network resulting from this partnership will
significantly benefit our consumer and industrial businesses as well."


About Sonomax:

Sonomax Hearing Healthcare Inc (TSX VENTURE:SHH) is a leader in the development
and manufacturing of intra-ear technology. The company's patented custom-fit,
instant-fit expansion earpieces deliver a perfect acoustic seal every time and
can be certified by SonoPass(R), the company's proprietary, computer generated
proof-of-performance software. Building on its technology leadership in hearing
protection, Sonomax is expanding the applications for its technologies into high
growth consumer markets such as MP3 audio, multi-media, and gaming earphones,
and Bluetooth(R) headsets for telephony.


The unique patented platform products created by Sonomax have been evaluated and
are internationally accepted by governmental authorities and regulators,
including Health Canada, the Food and Drug Administration (FDA) in the United
States, and Standards Australia.


About Trivaris

Trivaris Ltd is a commercialization firm that specializes in unlocking the
business potential of innovative ideas. Partnering with individual entrepreneurs
and entrepreneurial organizations, Trivaris provides the necessary services and
tools - leadership, resources and guidance - for realizing the value of
innovative ideas for business success. Charting a path for the commercialization
process and providing unique business strategies and methodologies is helping a
growing list of companies within the Trivaris family realize their vision. 
Trivaris is innovation commercialized.


This news release contains certain forward-looking statements that reflect the
current views and/or expectations of Sonomax Hearing Healthcare Inc. with
respect to its performance, business and future events.  Such statements are
subject to a number of risks, uncertainties and assumptions.  Actual results and
events may vary significantly.

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