Reed's, Inc. Announces Distribution Agreement With SPIKE Beverage of Arizona
16 Febbraio 2011 - 1:00PM
Marketwired
Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of top-selling
sodas in natural food stores nationwide, announced today that it
has reached a distribution agreement with SPIKE Beverage LLC, a
full-service direct store delivery distributor of premium
non-alcohol beverages with six offices throughout the state of
Arizona. Under the agreement, SPIKE has agreed to begin
distributing Reed's and Virgil's brands in all retail channels,
large and small.
Bill Osteen, Senior VP of Business Operations for SPIKE, stated,
"SPIKE Beverage is extremely excited with its new partnership with
Reed's, Inc. We have been following the progress of Reed's and
Virgil's brands for some time now and believe their brands are a
perfect complement to our present distribution system. We have been
seeing a growing demand in the premium 'all natural' carbonated
soft drink category and know we are partnering with a leader in
this segment."
Neal Cohane, Senior Vice President of Sales and Marketing for
Reed's, Inc., commented, "This is another great step forward for
our brands. SPIKE Beverage will prove to be great partners, helping
our portfolio of brands land in channels of distribution that are
presently untapped. Mainstream retailers throughout Arizona have
been recommending that we partner with no one else in the state
except SPIKE to expand our footprint. Thanks to Eddie Pearson,
Reed's VP Sales in the South Region, for landing this great
opportunity."
About Reed's, Inc.
Reed's, Inc. makes several brands of top selling natural sodas
and beverages. Their products are sold in over 10,500 stores
throughout the natural foods industry and supermarkets nationwide.
Reed's six award-winning, non-alcoholic Ginger Brews are unique in
the beverage industry as they are made using fresh ginger, spices
and fruits with a brewing process that predates commercial soft
drinks. The Company also produces a Natural Energy Elixir and
'Reed's Rx,' a Natural Ginger Nausea Relief product for the drug
store and grocery retail channels. Reed's, Inc. owns China Cola and
the Virgil's line of sodas that includes the award-winning Virgil's
Root Beer as well as Virgil's Cream Soda, Black Cherry Cream Soda,
Orange Cream Soda and Real Cola. The Company has also introduced
its new 'Virgil's Zero' line of Stevia-sweetened diet sodas in all
these popular flavors. In 2009, Reed's acquired the Sonoma Sparkler
brand and started producing Private Label natural beverages for
select national chains. Other product lines include Reed's Ginger
Candies and Reed's Ginger Ice Creams.
Reed's products are sold internationally in Canada and Mexico,
along with a small presence in Europe, the Middle East, Africa,
Japan and Singapore. For more information about Reed's, please
visit the company's website at: http://www.reedsinc.com or call
800-99-REEDS.
Follow Reed's on Twitter at
http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-
Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed's RSS feed at:
http://www.irthcommunications.com/REED_rss.xml
About SPIKE Beverage LLC
SPIKE Beverage LLC is a full-service, direct store delivery
distributor of premium non-alcohol beverages throughout the state
of Arizona. SPIKE is recognized for its innovative business model
and trend-setting product portfolio. SPIKE has six offices
throughout the state of Arizona. For more information, please visit
http://www.spikebeverage.com.
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-K and
Form 10-Q, as filed with the Securities and Exchange Commission, as
they may be amended from time to time. Reed's undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future events, or
otherwise.
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Partner IRTH Communications, LLC Tel: +1-888-825-6456 E-mail: Email
Contact Website: www.irthcommunications.com
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