Reed's, Inc. Brands Significantly Outperform the Carbonated Soft Drinks (CSD) Category in Recent Supermarket Report
07 Marzo 2011 - 1:00PM
Marketwired
Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the
top-selling sodas in natural food stores nationwide, announced
today that its brands continue to significantly outperform other
carbonated soft drinks (CSD) in supermarkets, according to IRI
syndicated data, a leading provider of data and market research for
the consumer products industry.
While retail dollar sales for the total CSD category grew just
0.4% in the 26 weeks ending February 13, 2011, Reed's and Virgil's
brands were top performers with a combined 26.4% growth. Virgil's
was the fastest growing of the top ten premium CSD brands with
34.1% growth, with Reed's number two growing at 20.8% during this
period. Unit sales for Virgil's and Reed's were as impressive, with
growth of 40.5% and 20.3% respectively. According to IRI data,
combined Reed's/Virgil's is currently the number six player within
the Premium Bottle CSD category in mainstream grocery and is on
track to surpass some key competition by the end of 2011. Key
brands in the premium CSD category include IBC, Stewarts, Jones,
Izze, Henry Weinhard and Boylan's.
"We're seeing steady growth of our brands in mainstream
supermarkets," stated Mr. Chris Reed, Founder, Chairman and CEO of
Reed's, Inc. "We feel that we are still at the beginning of our
potential in mainstream supermarkets but already this represents a
significant part of our sales."
Neal Cohane, Senior Vice President of Sales and Marketing for
Reed's, Inc., said, "The Reed's national sales team is focused and
motivated to make Reed's and Virgil's the #1 Premium CSD in the
U.S. While Reed's and Virgil's brands have for years been the
dominant player in the natural food channels, the IRI data affirms
that our brands are now being embraced by a growing number of
mainstream shoppers. Our strategy is to continue to drive growth
within natural grocery stores, while accelerating growth in
mainstream supermarkets. As we continue to close distribution voids
in grocery stores across the US and Canada, we expect to remain one
of the fastest growing brands in the CSD category."
About Reed's, Inc.
Reed's, Inc. makes several brands of top selling natural sodas
and beverages. Their products are sold in over 10,500 stores
throughout the natural foods industry and supermarkets nationwide.
Reed's six award-winning, non-alcoholic Ginger Brews are unique in
the beverage industry as they are made using fresh ginger, spices
and fruits with a brewing process that predates commercial soft
drinks. The Company also produces a Natural Energy Elixir and
'Reed's Rx,' a Natural Ginger Nausea Relief product for the drug
store and grocery retail channels. Reed's, Inc. owns China Cola and
the Virgil's line of sodas that include the award-winning Virgil's
Root Beer as well as Virgil's Cream Soda, Black Cherry Cream Soda,
Orange Cream Soda and Real Cola. The Company has also introduced
its new 'Virgil's Zero' line of Stevia-sweetened diet sodas in all
these popular flavors. In 2009, Reed's acquired the Sonoma Sparkler
brand and started producing Private Label natural beverages for
select national chains. Other product lines include Reed's Ginger
Candies and Reed's Ginger Ice Creams.
Reed's products are sold internationally in Canada and Mexico,
along with a small presence in Europe, the Middle East, Africa,
Japan and Singapore. For more information about Reed's, please
visit the company's website at: http://www.reedsinc.com or call
800-99-REEDS.
Follow Reed's on Twitter at
http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-
Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed's RSS feed at:
http://www.irthcommunications.com/REED_rss.xml
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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Investor Relations Contact: Mr. Andrew Haag Managing
Partner IRTH Communications, LLC Tel: +1-888-825-6456 E-mail: Email
Contact Website: www.irthcommunications.com
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