SONIC(R) Drive-In Cures Your Daylight-Saving Slump
06 Marzo 2008 - 1:30PM
PR Newswire (US)
America's largest drive-in chain launches premium coffee drinks
OKLAHOMA CITY, March 6 /PRNewswire-FirstCall/ -- On Monday, March
10, millions of Americans will be clocked -- losing an hour of
sleep due to daylight-saving time. To ease the daylight-saving
slump, SONIC(R), America's Drive-In(R) launches nationally a new
line of premium coffee drinks in March. The new line includes
SONIC's Java Chiller (a creamy blend of vanilla soft serve and
espresso), Lattes (iced and hot), and Premium Roast coffee. The
Java Chiller and Lattes can be enjoyed with your choice of Mocha,
Caramel or Hazelnut flavors. Rounding out the new offering is the
SONIC BOOM(R) -- a shot of espresso that can be added to any drink
for an extra jolt. "Launching our new line of premium coffee drinks
on Monday gives Americans a reason to roll out of bed after losing
that extra hour of sleep," said Todd Townsend, chief marketing
officer for SONIC . "Getting your morning cup of Joe has never been
easier since it will be delivered right to your window by a smiling
SONIC Carhop -- an experience you can only have at SONIC." Cinnamon
rolls and coffee have been a popular snack combination for
generations. In March, for a limited time only, SONIC will offer
Cinnasnacks(TM) - all the gooey goodness of a cinnamon roll in a
warm bite-sized snack. Cinnasnacks taste great when paired with an
Iced or Hot Latte with Mocha, Caramel or Hazelnut flavoring.
They're portable, poppable, tasty treats that hit the spot when on
the go. SONIC(R) Drive-In Introduces Java Chillers ... a dreamy
treat that provides a cool kick! The perfect treat to cure an
afternoon snack attack or cool off on a warm day, the Java Chiller
is a shot of espresso blended with vanilla soft serve and a choice
of Caramel, Mocha or Hazelnut. This dreamy concoction is topped
with a dollop of whipped topping and finished with a drizzle of a
flavor of choice. Lattes (Some like it hot, some like it cold) To
warm up the morning or take a break from a busy day, SONIC's hot
latte is blended with SONIC's Premium Roast coffee with the choice
of Mocha, Caramel or Hazelnut or any combination of the three. A
cool, refreshing, creamy treat, SONIC's iced latte is poured over
ice and blended with a shot of espresso and the choice of Mocha,
Caramel or Hazelnut for the perfect afternoon pick me-up. It's
topped with a dollop of whipped topping. A New, Improved Cup of Joe
And when in the mood for a delicious cup of coffee (cream or sugar)
SONIC is the place. Sonic Drive-Ins now serve a new European dark
roast coffee blend sure to wake up the senses. Enjoy it alone to
perk up the day or complement it with SONIC's breakfast menu --
served all day long! SONIC BOOM(R) For those days when an extra
pick me up is welcome, ask for a SONIC BOOM(R)! An additional shot
of espresso can be added to any of the premium coffee drinks or try
it with one of SONIC's famous beverages. "Coffee continues to be
one of the fastest growing beverage categories in the business,"
said Townsend. "We have found that people's coffee preferences are
rich -- some people love a good cup of plain, black coffee. Others
crave a lighter drink with a touch of something extra -- like a
latte with hazelnut flavoring. We have designed our new line to fit
a variety of flavor profiles." About SONIC Drive-In SONIC,
America's Drive-In (NASDAQ/GS: SONC), originally started as a
hamburger and root beer stand in 1953 in Shawnee, Okla., called Top
Hat Drive-In, and then changed its name to SONIC in 1959. The first
drive-in to adopt the SONIC name is still serving customers in
Stillwater, Okla. SONIC has more than 3,350 drive-ins coast to
coast. More than a million customers eat at SONIC every day and
with more drink combinations than any other quick-service
restaurant -- 168,894 as a starter -- SONIC is Your Ultimate Drink
Stop(R). For more information about Sonic Corp. and its
subsidiaries, visit SONIC at http://www.sonicdrivein.com/. Contact:
Tracey Beker 816-423-6331 DATASOURCE: SONIC(R) Drive-In CONTACT:
Tracey Beker, +1-816-423-6331, , for SONIC(R) Drive-In Web site:
http://www.sonicdrivein.com/
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