Six Flags' Mr. Six Has a Lot to Say...On Twitter
07 Maggio 2009 - 3:00PM
PR Newswire (US)
NEW YORK, May 7 /PRNewswire-FirstCall/ -- Six Flags, Inc., (OTC
Bulletin Board: SIXF) has welcomed back an old friend and
reintroduced the recognizable face of its brand, Mr. Six, into its
2009 "More Flags...More Fun" advertising campaign. The iconic
character first danced his way into Six Flags advertising in 2004,
but has never engaged in conversation, until now. Guests can check
out "tweets" from Six Flags' Mr. Six on Twitter under the profile
name "TheRealMrSix." Recognized in the past as "the dancing old
guy," Mr. Six's role has evolved and he is now the foremost
authority on fun. His joyful and energetic personality, previously
expressed solely through his exuberant dancing, is now engaging
Twitter followers through tweets, revealing his passion for
entertainment and fashion and displaying his unique talent as a
rater of fun. "Mr. Six has quite the imagination and is definitely
hip to pop culture," said Angie Vieira Barocas, Six Flags Senior VP
of Marketing and Entertainment. "Joining Twitter was a big step for
Mr. Six, but we've learned that he is quite techno-savvy and is now
even updating his tweets from his mobile phone. Twitter has given
him the opportunity to further engage fans with his contagious
charisma through creative tweets." His tweet subjects have varied
from popular recording artists like Britney Spears and John Mayer;
to fashion trend commentary in response to media articles like the
Wall Street Journal's "Bow Ties Turning Up On The Cool Crowd"; and
in-park event updates. Additionally, Mr. Six has also built an
impressive list of followers. In a recent Tweet posted by Diablo
Cody, Academy Award winner for the best original screenplay Juno,
in regards to the new coaster Terminator(R) Salvation(TM) :The Ride
at Six Flags Magic Mountain, Cody stated: "The Ride is gonna be
sick. Onboard audio? Please let me get invited to Media Day!" Mr.
Six responded with a personal invitation to the well-known writer.
Six Flags hosts national Facebook and MySpace pages as well as
local Facebook accounts for all Six Flags parks across the country,
as well as La Ronde in Montreal and Six Flags Mexico. With more
than 82,000 participants nationwide, fans are receiving continuous
up-to-date Six Flags information on concerts, shows and daily park
promotions and offerings. Six Flags also employs a full-time social
network agent who engages fans through all social media avenues
including Twitter and serves as a social media guest service
liaison. "Social networking avenues allow us to expand our outreach
and engage our guests in a deeper and more interactive way," added
Vieira Barocas. "We're also providing pertinent information to our
key audience in a timely manner, while sharing the excitement and
thrill of the Six Flags brand and extending our customer service
outreach through online conversations." Twitter is a free social
networking/micro-blogging community that allows users to send and
read other users' 140-character blog posts known as "tweets." Mr.
Six can be found under the profile name "TheRealMrSix"
(http://twitter.com/TheRealMrSix) and his followers continue to
increase since his first "tweet" on April 13. Six Flags, Inc. is
the world's largest regional theme park company with 20 parks
across the United States, Mexico and Canada, and soon will be
expanding beyond North America with destinations in Dubai and
Qatar. Since 1961, hundreds of millions of families have trusted
Six Flags to combine friendly-clean-fast-safe service with
affordable, value-packed thrills, record-shattering roller coasters
and special events like the Summer Concert Series, Fright Fest and
Holiday in the Park. Six Flags' wide array of entertainment options
reaches all demographics -- families, teens, tweens and thrill
seekers alike -- featuring themed attractions based on
skateboarding legend Tony Hawk, the ultimate daredevil Evel
Knievel, movie franchises The Dark Knight and The Mummy; as well as
world-renowned, kid-friendly brands including Looney Tunes, the
Justice League of America, The Wiggles and Thomas the Tank Engine.
Six Flags continues to develop new avenues for growth, acquiring
ownership and management of Dick Clark Productions, producer of
such perennial television hits as the American Music Awards, the
Golden Globe Awards, the Academy of Country Music Awards, Dick
Clark's New Year's Rockin' Eve and So You Think You Can Dance. Six
Flags, Inc. is a publicly-traded corporation headquartered in New
York City. DATASOURCE: Six Flags, Inc. CONTACT: Sandra Daniels,
+1-212-652-9393, ftp://ftp.com, for Six Flags, Inc. Web Site:
http://www.sixflags.com/
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