New solution gives anyone a more accurate way
to track website performance without compromising visitors’
privacy
Cloudflare, Inc. (NYSE: NET), the security, performance, and
reliability company helping to build a better Internet, today
launched Cloudflare Web Analytics to provide accurate, clear, and
free analytics for anyone who cares about how their site is
performing and doesn’t want to sacrifice their visitors’ privacy.
Cloudflare Web Analytics is built on top of Cloudflare’s existing
network, giving site owners insight into key traffic metrics at the
edge. Now site owners have control over their own site data,
eliminating the need for third-party scripts that can track their
users and help retarget them with advertising. Cloudflare Web
Analytics will be available, for free, to any website owner,
whether they are an existing Cloudflare customer or not.
For website owners and businesses, analytics are the backbone of
their online strategy. This data helps them understand how people
find a website, what types of devices they are using, and what they
do once they get to a website–critical information for creating a
better experience for their online visitors. Before today, getting
access to that data came at a price when using popular analytics
tools created by ad-tech companies. Advertising-driven business
models help ad-supported sites sell more ads and are gleaning lots
of visitor and site data in return for site analytics. As a result,
website owners have to trade user privacy for data on how their own
sites were performing. What’s worse, the tradeoff doesn’t ensure
that site owners get accurate data because visitors with ad
blockers often aren’t counted. With Cloudflare Web Analytics, any
web creator—not just Cloudflare customers—can get the information
they need in a simple, clean, and accurate way that does not
sacrifice their visitors' privacy.
“Website owners deserve access to analytics that are transparent
and accurate, and that don’t force them to pay with their users’
privacy,” said Matthew Prince, co-founder and CEO of Cloudflare.
“With Cloudflare Web Analytics, website owners can help protect
their visitors' privacy, and focus on what really matters–clean,
simple metrics to understand how their site is performing. We
believe this is an important step in helping to build a better, and
more private Internet for everyone, not just Cloudflare
customers."
Unlike ad-supporting analytics companies, Cloudflare’s business
model has never been about tracking individual users across the
web. Cloudflare does not track where visitors are going online, and
can help web owners get clear and accurate information about how
their sites are performing without the need to profile users.
Cloudflare already processes the requests for sites on its network
and can collect analytics at the edge without adding third-party
analytics scripts to a website. This privacy-friendly approach
measures a ‘visit’ by looking at the source of each request, rather
than tracking individual user behavior. Cloudflare Web Analytics is
also able to deliver accurate insights because this method does not
conflict with ad blockers, which frequently block third-party
analytics tools from measuring anything at all. When combined with
Cloudflare’s Bot Management tool, automated bot traffic that could
skew analytics is also filtered out for improved accuracy.
Cloudflare paid customers can enjoy Web Analytics today, with a
click of a button on their dashboard. In the coming months,
Cloudflare Web Analytics will be made available to any website
owner – including those not on Cloudflare's network. If you are not
an existing Cloudflare customer on a paid plan, you can add your
name to the waitlist here. To learn more about Cloudflare Web
Analytics, please check out the resources below.
- Cloudflare Web Analytics
- Cloudflare Blog
About Cloudflare
Cloudflare, Inc. (www.cloudflare.com / @cloudflare) is on a
mission to help build a better Internet. Cloudflare’s platform
protects and accelerates any Internet application online without
adding hardware, installing software, or changing a line of code.
Internet properties powered by Cloudflare have all web traffic
routed through its intelligent global network, which gets smarter
with every request. As a result, they see significant improvement
in performance and a decrease in spam and other attacks. Cloudflare
was named to Entrepreneur Magazine’s Top Company Cultures 2018 list
and ranked among the World’s Most Innovative Companies by Fast
Company in 2019. Headquartered in San Francisco, CA, Cloudflare has
offices in Austin, TX, Champaign, IL, Seattle, WA, New York, NY,
San Jose, CA, Washington, D.C., Lisbon, London, Munich, Beijing,
Singapore, Sydney, and Tokyo.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, which statements involve substantial risks and
uncertainties. In some cases, you can identify forward-looking
statements because they contain words such as “may,” “will,”
“should,” “expect,” “explore,” “plan,” “anticipate,” “could,”
“intend,” “target,” “project,” “contemplate,” “believe,”
“estimate,” “predict,” “potential,” or “continue,” or the negative
of these words, or other similar terms or expressions that concern
our expectations, strategy, plans, or intentions. However, not all
forward-looking statements contain these identifying words.
Forward-looking statements expressed or implied in this press
release include, but are not limited to, statements regarding our
plans and objectives for Cloudflare Web Analytics, the benefits to
customers from using our products, the expected functionality and
performance of our products, our technological development, future
operations, growth, initiatives, or strategies, and comments made
by our CEO and others. Our actual results could differ materially
from those stated or implied in forward-looking statements due to a
number of factors, including but not limited to, risks detailed in
our filings with the Securities and Exchange Commission (SEC),
including our Quarterly Report on Form 10-Q filed on August 10,
2020, as well as other filings that we may make from time to time
with the SEC.
The forward-looking statements made in this press release relate
only to events as of the date on which the statements are made. We
undertake no obligation to update any forward-looking statements
made in this press release to reflect events or circumstances after
the date of this press release or to reflect new information or the
occurrence of unanticipated events, except as required by law. We
may not actually achieve the plans, intentions, or expectations
disclosed in our forward-looking statements, and you should not
place undue reliance on our forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20200929005178/en/
Daniella Vallurupalli press@cloudflare.com
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