GuruNet Marks Answers.com Traffic Growth
01 Marzo 2005 - 2:54PM
PR Newswire (US)
GuruNet Marks Answers.com Traffic Growth Queries Grow Tenfold in 8
Weeks WESLEY HILLS, New York, March 1 /PRNewswire-FirstCall/ --
GuruNet Corporation (AMEX:GRU) announced growth in traffic for its
newly-launched flagship site, Answers.com. Queries to its combined
GuruNet and Answers.com services grew steadily to well over one
million queries per day, representing an increase of over 1000%
since it announced its Answers.com product and ad-driven business
model on January 2, 2005. "Our unaudited, internal metrics for the
sites' traffic, unique users, and query count are quite
encouraging," stated Bob Rosenschein, Founder and CEO. "They
indicate more rapid growth than we had expected in such a short
time. The growth has been bolstered by optimizing Answers.com pages
to rank more prominently on search engines, as well as other
traffic-driving strategies. Our metrics indicate that organic
traffic - not driven by a single source - accounts for the lion's
share of our direct traffic today." GuruNet is currently recruiting
a senior business development executive to help lead its growth
strategy. The company has also recently added servers to
accommodate its increased traffic and uses a scalable server
infrastructure to enable additional hardware as required. In
mid-January, the company began featuring ads and receiving a
revenue share from a single ad-vendor and recently added other
suppliers. "We are testing ads from multiple suppliers for an
optimal mix of inventory, relevance and revenue," explained
Rosenschein. "While we are pleased with the growth in traffic,
monetization is still at an early stage, and we will be focusing on
optimizing our results over the coming months." "We expect to share
more information when we report our Q4 earnings on or around March
15," added Rosenschein. "As the Q4 report relates mainly to our
previous revenue model of selling subscriptions, we plan to
supplement the earnings data with an element of Q1 trends and
additional metrics." Agenda and logistical details for the Q4
earnings call will be forthcoming. About GuruNet GuruNet
Corporation (AMEX:GRU) operates Answers.com, a leading reference
engine (http://www.answers.com/). Founded in 1999 by Bob
Rosenschein, GuruNet Corporation provides patented technology and
software tools to access concise information on demand. For
additional information, visit http://www.gurunet.com/. Cautionary
Statement Some of the statements included in this press release are
forward-looking statements that involve a number of risks and
uncertainties. For those statements, we claim the protection of the
safe harbor for forward-looking statements contained in the Private
Securities Litigation Reform Act of 1995. Important factors may
cause our actual results to differ materially, including our
inability to increase the number of persons who use our products
and the number of partners who will generate increase traffic to
our sites, and other risk factors identified from time to time in
our SEC reports, including, but not limited to, the registration
statement on Form SB-2 filed in connection with our initial public
offering in October 2004. Any forward-looking statements set forth
in this news release speak only as of the date of this news
release. We do not intend to update any of these forward-looking
statements to reflect events or circumstances that occur after the
date hereof. This press release and prior releases are available at
http://www.gurunet.com/. The information in GuruNet's website is
not incorporated by reference into this press release and is
included as an inactive textual reference only. GuruNet Contact:
Jay Bailey Director of Communications +1-866-576-0352 GuruNet
Investor Relations: BPC Financial Marketing John Baldissera
+1-800-368-1217 DATASOURCE: GuruNet Corporation CONTACT: GuruNet
Contact: , Jay Bailey, Director of Communications, +1-866-576-0352;
GuruNet Investor Relations: BPC Financial Marketing, John
Baldissera, +1-800-368-1217
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