STEYR wins iF DESIGN AWARD for Terrus CVT tractor
24 Maggio 2022 - 12:45PM
STEYR wins iF DESIGN AWARD for Terrus CVT tractor
London, May 24, 2022
STEYR®, a regional agricultural tractor brand of
CNH Industrial (NYSE: CNHI / MI: CNHI), won the prestigious iF
DESIGN AWARD for its Terrus CVT Tractor, the latest in a series of
accolades for this machine.
Founded in 1953, iF Design has become a global
symbol of excellence in design and its annual awards are highly
esteemed. The iF seal is granted to products that blend innovative
style and aesthetics with enhanced functionality to benefit
customers while raising the profile of the design community.
STEYR won in the Product Design category for its
new Terrus CVT tractor, produced at the brand’s St. Valentin
manufacturing facility. It is a perfect combination of function and
form, blending a bold and rugged exterior design with a premium
interior focused on operator comfort and ergonomics. The cab has
been restructured to create a better working environment and now
serves as a ‘command center’ in which style has purpose. The design
of the controls makes tractor operation more intuitive, efficient,
and productive.
The iF DESIGN AWARD is further recognition of
the outstanding work carried out by the CNH Industrial Design team
in creating machines that blend customer-focused style with product
quality, capability, efficiency, and sustainability.
CNH Industrial (NYSE: CNHI /
MI: CNHI) is a world-class equipment and services company. Driven
by its purpose of Breaking New Ground, which centers on Innovation,
Sustainability and Productivity, the Company provides the strategic
direction, R&D capabilities, and investments that enable the
success of its global and regional Brands. Globally, Case
IH and New Holland Agriculture supply
360° agriculture applications from machines to implements and the
digital technologies that enhance them; and CASE
and New Holland Construction Equipment deliver a
full lineup of construction products that make the industry more
productive. The Company’s regionally focused Brands include:
STEYR, for agricultural tractors;
Raven, a leader in digital agriculture, precision
technology and the development of autonomous systems;
Flexi-Coil, specializing in tillage and seeding
systems; Miller, manufacturing application
equipment; Kongskilde, providing tillage, seeding
and hay & forage implements; and Eurocomach,
producing a wide range of mini and midi excavators for the
construction sector, including electric solutions.
Across a history spanning over two centuries, CNH Industrial has
always been a pioneer in its sectors and continues to passionately
innovate and drive customer efficiency and success. As a truly
global company, CNH Industrial’s 37,000+ employees form part of a
diverse and inclusive workplace, focused on empowering customers to
grow, and build, a better world.
For more information and the latest financial
and sustainability reports visit: cnhindustrial.com
For news from CNH Industrial and its Brands
visit: media.cnhindustrial.com
Media contacts:
Rebecca Fabian |
Anna Angelini |
North America |
United Kingdom |
Tel. +1 312 515 2249 |
Tel. +44 (0)7725 826 007 |
mediarelations@cnhind.com
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