CNH tractor design wins 2024 German Design Award
05 Dicembre 2023 - 4:00PM
CNH tractor design wins 2024 German Design Award
The company’s Design Center awarded for its
STEYR® Plus tractor range
Basildon, December 5, 2023
The CNH Design team continues to elevate our Ag
equipment through creativity that challenges the traditional norms
of the industry. Their efforts were recognized by the 2024 German
Design Awards, presented by the German Design Council (est. 1953).
Our STEYR brand’s Plus tractor series was selected for Excellent
Product Design in the Utility Vehicles category for its impressive
synergy of function, design, quality and sustainability.
STEYR Plus tractors are the
first to feature a dramatic new design language developed for the
brand’s products. This sharp and crisp language emphasizes
modernity, strength, power, and technology through features such as
striking new hood styling with integrated road and work
lighting.
Inside the cab, additional comfort and better
visibility complement the latest in telematics, which ease the
operator’s task through instant data transfer from the machine to
the cloud and auto guidance with automated steering.
“We are honored to see our efforts to enhance
the tech aesthetics of STEYR recognized by the German Design
Council,” said David Wilkie, Design Director at
CNH. “It underlines the importance of good design in
delivering our customers a world class experience when they use our
machines.”
CNH Industrial (NYSE: CNHI /
MI: CNHI) is a world-class equipment and services company. Driven
by its purpose of Breaking New Ground, which centers on Innovation,
Sustainability and Productivity, the Company provides the strategic
direction, R&D capabilities, and investments that enable the
success of its global and regional Brands. Globally, Case
IH and New Holland Agriculture supply
360° agriculture applications from machines to implements and the
digital technologies that enhance them; and CASE
and New Holland Construction Equipment deliver a
full lineup of construction products that make the industry more
productive. The Company’s regionally focused Brands include:
STEYR, for agricultural tractors;
Raven, a leader in digital agriculture, precision
technology and the development of autonomous systems;
Hemisphere, a leading designer and manufacturer of
high-precision satellite-based positioning and heading
technologies; Flexi-Coil, specializing in tillage
and seeding systems; Miller, manufacturing
application equipment; Kongskilde, providing
tillage, seeding and hay & forage implements; and
Eurocomach, producing a wide range of mini and
midi excavators for the construction sector, including electric
solutions.
Across a history spanning over two centuries,
CNH Industrial has always been a pioneer in its sectors and
continues to passionately innovate and drive customer efficiency
and success. As a truly global company, CNH Industrial’s 40,000+
employees form part of a diverse and inclusive workplace, focused
on empowering customers to grow, and build, a better
world.
For more information and the latest financial
and sustainability reports visit: cnhindustrial.com For news
from CNH Industrial and its Brands visit:
media.cnhindustrial.com
Media contacts:
Rebecca Fabian |
Alex Ellis |
North America |
United Kingdom |
Tel. +1 312 515 2249 |
Tel. +44 (0)758 106 1696 |
mediarelations@cnhind.com
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- STEYR_Designer David Wilkie_STEYR PLUS
- STEYR PLUS 2
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