LECTRA: Lectra announces the acquisition of the majority of the
capital of Launchmetrics
Lectra announces the acquisition of the
majority of the capital of Launchmetrics
The Group significantly expands its
activities into marketing for fashion, strengthening its position
as an essential Industry 4.0 player
Paris, January 9, 2024 – Lectra
announces the signature of an agreement to acquire the
majority of the capital and voting rights of the American
company
Launchmetrics.
As a major player in the fashion,
automotive and furniture markets, Lectra contributes to the
Industry 4.0 revolution by providing software, cutting equipment,
data analytics solutions and associated services to brands,
manufacturers and retailers.
Founded in 2015, Launchmetrics develops and
sells an innovative cloud-based SaaS platform, composed of seven
modules, dedicated to brand performance, for marketing and
communications professionals in the Fashion, Lifestyle and Beauty
markets.
In a complex and constantly changing environment
– the boom in artificial intelligence usage, development of
multi-channel distribution, emergence of new consumer behaviors,
and changing regulatory and CSR constraints – brands must create a
strong identity, develop a differentiating position to gain
visibility, and optimize the identification and retention of
consumers.
To support their customers during the launch of
collections and at all key moments of communication with their
ecosystem, Launchmetrics has developed a cloud-based platform which
– by harnessing aggregated marketing data – enables its customers
to orchestrate the launch of their brand campaigns, precisely
measure their effectiveness, and maximize their return on
investment.
Launchmetrics is a world-renowned technology
company with an unparalleled marketing data asset in the Fashion,
Lifestyle and Beauty markets, thanks to its mastery of Industry 4.0
technologies such as data, the cloud, and, in particular,
artificial intelligence.
In 2023, Launchmetrics’ revenues are expected to
be around 45 million dollars – including more than 40 million
dollars in recurring revenues – and an adjusted EBITDA of around 5
million dollars generated from close to 1,700 customers in around
20 countries, including prestigious fashion brands.
“Launchmetrics wanted to join forces with the
Lectra Group in order to accelerate the development of its offering
on a global scale, alongside a fashion technology leader,” declares
Michael Jaïs, Founder and Chief Executive Officer of Launchmetrics.
“The alliance of Launchmetrics and Lectra will enable us to enrich
our respective offers with even more artificial intelligence and
complementary data – both product and marketing – to provide our
customers with a unique value proposition.”
“This acquisition naturally fits with Lectra’s
approach to expanding its presence in the Fashion market, by
covering additional strategic links of its customers’ value chain.
Combining our existing solutions with those of Launchmetrics
establishes the Group as the only technological actor to support
its customers from product development to production, then from
collection management to marketing, e-commerce, and traceability,”
adds Daniel Harari, Chairman and Chief Executive Officer of Lectra.
“After seven acquisitions over the past six years, this new
strategic step enables Lectra to continue to push the boundaries by
defining a new framework for Industry 4.0 in Fashion and is fully
aligned with the 2023-2025 strategic roadmap, presented in February
2023,” he concludes.
The transaction concerns the acquisition of
about 50.3% of Launchmetrics in January 2024 for about 85 million
dollars, this amount will depend on recurring revenues and EBITDA
for 2023. Acquisition of the remaining capital and voting rights is
planned in five stages: in 2025, 2026, 2027, 2028 and 2030. The
total acquisition price should be between 200 and 240 million
dollars, based on expected double-digit growth in both recurring
revenues and EBITDA over the 2024-2029 period.
Bpifrance, being a shareholder of reference of
Launchmetrics, will sell part of its shares during this transaction
and will remain into the company’s capital until 2027.
About Lectra:
A major player in the fashion, automotive and
furniture markets, Lectra contributes to the development of
Industry 4.0 with boldness and passion, fully integrating Corporate
Social Responsibility (CSR) into its global strategy.
The Group offers industrial intelligence
solutions - software, cutting equipment, data analysis solutions
and associated services - that facilitate the digital
transformation of the companies it serves. In doing so, Lectra
helps its customers push boundaries and unlock their potential. The
Group is proud to state that its 2,500 employees are driven by
three core values: being open-minded thinkers, trusted partners and
passionate innovators.
Founded in 1973, Lectra reported revenues of 522
million euros in 2022. The company is listed on Euronext, where it
is included in the following indices: SBF 120, CAC Mid 60, CAC
Mid&Small, CAC All Shares, CAC All-Tradable, CAC Technology, EN
Tech Leaders and ENT PEA-PME 150.
For more information, visit lectra.com .
Media contacts:
Hotwire for Lectra Alexis
Bletsas - t: +33 (0)1 43 12 55
71Laura Bandiera - t: +33 (0)1 43
12 55 70Elise Martin - t: +33
(0)1 43 12 77email: lectrafr@hotwireglobal.com
- pr-Launchmetrics-acquisition-en-01-9-2024
Grafico Azioni Lectra (EU:LSS)
Storico
Da Nov 2024 a Dic 2024
Grafico Azioni Lectra (EU:LSS)
Storico
Da Dic 2023 a Dic 2024
