1 May
2024
LEI: 213800Q6ZKHAOV48JL75
Domino's Pizza Group PLC
("DPG") - Trading statement
Q1 in line with expectations,
strong strategic progress and guidance unchanged
Highlights
· Positive like-for-like sales and total orders across February
and March, following a slow January, as previously
reported
o Like-for-like sales1 on a comparable
basis2 down 0.5% in Q1 243 vs. Q1
233, with total orders down 0.8%
o On a
2-year basis, Q1 like-for-like sales are up 8.4%
· 14 new stores opened vs. 15 at this point in FY23
o Strong pipeline, with 38 in construction or planning approved;
still expect to open in excess of 70 stores in FY24
· Continued digital progress
o App
orders as a percentage of total orders +11.3 ppts vs. Q1
23
o 37%
increase in app customers vs. Q1 23
· Shorecal acquisition completed on 10 April, now focused on
accelerating growth in Ireland
· Process at an advanced stage to sell the London corporate
store estate to a select number of existing and new
franchisees
· Q2
is another tough comparative period. Reflecting that, trading in
April was slower given the very strong comparative in the prior
year4. We continue to drive initiatives to improve
trading momentum:
o £4
lunch offer launched in April, rounding out our offering in
the lunch space at a compelling price point
o Continued acceleration of Uber Eats trial following strong
initial results, now live in 1,170 stores across UK &
Ireland
o Expect to benefit from the Men's Euro football
tournament
·
As a result, we remain confident that our
focus on our strategic priorities will deliver order
count and like-for-like sales growth in FY24 and are reiterating
our FY24 EBITDA guidance5
Andrew Rennie, Chief Executive Officer,
said:
"We remain resolutely focused on executing our strategy and
have made strong progress in Q1, both across the core UK&I
business and with our strategic growth ambitions. Following a slow
January in part as we tactically held back marketing spend, I am
pleased that we saw positive like-for-like sales and orders across
February and March in an uncertain market. Like Q1, Q2 is another
tough comparative period but we remain confident of delivering
order count and like-for-like sales growth this year and are
pleased to confirm our full year profit
guidance."
"I'm excited by the momentum we have in the business. We have
a fantastic pipeline of initiatives across our UK & Ireland
business driven by real energy from our colleagues and our
franchisees. We launched our new £4 lunch offer in April, giving
our customers an incredible value lunch option, and we're
encouraged by the early reaction. Our trial with Uber Eats has
meaningfully accelerated, our loyalty trial is progressing well, we
are at an advanced stage to sell the London corporate stores to
some outstanding franchisees, which will allow us to reallocate
capital within the business, and we have some exciting events such
as the Men's Euro football tournament coming up."
Q1
24 trading performance
|
Q1 24
|
Q1 23
|
Change
|
System sales
|
£385.1m
|
£386.6m
|
(0.4)%
|
LFL system sales growth (ex-splits
ex VAT6) on a comparable basis2
|
(0.5)%
|
-
|
-
|
Reported7 LFL system
sales growth (ex-splits ex VAT6)
|
(2.1)%
|
+10.7%
|
-
|
Total orders on a comparable
basis2
|
17.7m
|
17.8m
|
(0.8)%
|
Reported7 total
orders
|
17.7m
|
18.0m
|
(1.8)%
|
Q1 24 like-for-like system sales,
excluding splits and VAT, on a comparable basis were down 0.5% and
total orders were 0.8% lower than Q1 23. This is primarily driven
by a slow January, in part because we tactically held back on
marketing spend to support more strategic launches later in 2024.
Q1 23 also represented a tough comparator period due to 10.7%
like-for-like sales growth last year. On a reported basis, LFL
systems sales growth, excluding splits and VAT, were down
2.1%.
Delivery orders were down 5.0% in a
softer delivery market and we are focused on returning these to
growth in FY24. Collection orders continued to grow in Q1 and were
up 4.7%. Collection represents the most efficient labour channel,
with delivery effectively outsourced to the customer.
Strong strategic progress in the core UK & Ireland
business
14 new stores have been opened by 12
different franchisees and we still expect to open in excess of 70
new stores in FY24. Importantly, the pipeline remains strong and we
currently have 38 stores either under construction or with planning
permission.
We acquired full control of Shorecal
on 10 April which will unlock a significant opportunity for us in
Ireland and we are now in an even stronger position to accelerate
our growth, open new stores, and provide great service and great
tasting products to our customers.
Our digital progress continues at
pace with a 37% increase in app customers and orders placed on the
Domino's app +11.3ppts vs. Q1 23. Together with our franchisees,
the focus on customer service has maintained average delivery times
at 25 minutes and there has been a good progress in reducing the
number of orders delivered 'late'.
In Q1 we launched the Cadbury Crème
Egg Cookie which was our biggest dessert launch for nearly 10
years. We are committed to offering our
customers compelling value and a new £4 lunch offer launched on 8
April, providing an incremental opportunity to target different
parts of the day. Early signs are encouraging and we look forward
to continuing to develop this offer.
In January we started a trial with
Uber Eats which is now live in 1,170 stores across the UK &
Ireland. The data-led trial allows customers to order Domino's
Pizza via the Uber Eats platform, but the pizzas are delivered by
our own Domino's delivery drivers, which is the same approach as in
our relationship with Just Eat. We will update on a full roll-out
in due course.
Our technology platform projects
remain on track. Transition to the new ecommerce platform continues
as planned with all customer logins, registrations, customer
details now being fully served on our digital channels by the new
platform. New projects have already been developed and released on
the new platform, such as enhanced Allergens information. The ERP
platform is on track for completion in FY24.
Additional growth opportunities
Alongside investment in the core
business, which remains our top priority, we have continued to
focus on reallocation of capital within the corporate estate and
joint ventures to improve returns and assess additional growth
opportunities. As a result, the disposal of our 31 corporate stores
in London to a select number of new and existing franchisees is now
at an advanced stage. We will provide an update in due
course.
Separately, we completed a £11m
investment in DP Poland plc ("DPP") on 18 April and as a result,
DPG owns approximately 12.1% of DPP's issued share capital. This
represented a unique opportunity to re-enter international markets
in a disciplined, capital light manner, and in partnership with a
high-performing business, operated by an experienced management
team.
Contacts
For
Domino's Pizza Group plc:
Investor Relations
Will MacLaren, Head of Investor
Relations +44 (0) 7443 192 118
Media:
Tim Danaher, Abbie Sampson -
Brunswick +44 (0) 207 404 5959
Notes
1. Like-for-like
(excluding splits) system sales performance is calculated for UK
& Ireland against a comparable 52-week period in the prior
period for mature stores which were not in territories split in the
current period or comparable period. Mature stores are defined as
those opened prior to 25th December 2022.
2. FY23 was
a 53-week year, so the comparator weeks between Q1 23 and Q1 24 are
different. Q1 23 included Boxing Day and New Year's Eve, whereas
these two important trading days did not fall into Q1 24. The
comparable basis adjusts for this difference, by comparing week
1-13 in FY24 with weeks 2-14 in FY23.
3. Q1 24 is
the 13 weeks ended 31 March 2024, Q1 23 is the 13 weeks ended 26
March 2023.
4. Total
orders were +5.9% in April 2023, as disclosed in the Q1 23 trading
statement on 4 May 2023.
5. At FY23 results we guided
to the then current mean of FY24 Underlying EBITDA expectations:
£147.9m with a range of £139.6m - £153.2m. Current mean of FY24
Underlying EBITDA expectations: £147.6m with a range of £144.3m -
£151.8m.
6. In Ireland, the VAT rate for hot takeaway food reduced from
13.5% to 9% on 1 November 2020 and reverted to 13.5% on 1 September
2023.
7. Reported
basis is comparing weeks 1-13 in FY24 with weeks 1-13 in
FY23.
About Domino's Pizza Group
Domino's Pizza Group plc is the UK's
leading pizza brand and a major player in the Irish market. We hold
the master franchise agreement to own, operate and franchise
Domino's stores in the UK and the Republic of Ireland. As of 1 May
2024, we had 1,333 stores in the UK and Ireland.