This announcement contains
inside information for the purposes of Article 7 of the UK version
of Regulation (EU) No 596/2014 which is part of UK law by virtue of
the European Union (Withdrawal) Act 2018, as amended ("MAR"). Upon
the publication of this announcement via a Regulatory Information
Service, this inside information is now considered to be in the
public domain.
5 February 2024
East Imperial
PLC
(the
"Company")
Partnership with Macau's
Galaxy Entertainment Group
Highlights
●
Partnership with one of the world's leading
resorts, hospitality and gaming companies
●
Transaction brokered by East Imperial's regional
partner and recent strategic investor
●
Supports the Company's positioning as the only true super-premium mixer in
the region
●
Board's expectation for further such
wins
East Imperial PLC, the global
purveyor of super-premium beverages, is pleased to announce today
that an agreement has been reached to supply the prestigious Hong
Kong-listed Galaxy Entertainment Group, Macau's leading hotel and
casino operator. Galaxy Entertainment Group (SEHK:27) is listed on
the Hong Kong Stock Exchange and has a market capitalisation of
approximately US$25bn.
Galaxy Entertainment Group operates,
among other bespoke properties, Galaxy Macau, a mega-casino resort
comprising different hotels - Galaxy Macau, Banyan Tree, Hotel
Okura and Raffles Macau- each with its distinct theme.
This agreement will initially see
East Imperial's core range offered in the executive suites and The
Macallan Whisky Bar & Lounge. This represents a significant
achievement by the Company's regional distribution partner and
recent strategic investor, Wen Hua International / INL
Investments.
This partnership aligns with the
Company's positioning as the only true super-premium mixer in the
region and the Company's relentless focus on the super-luxury end
of the market.
Tony
Burt, Chairman, CEO & Founder of East Imperial,
commented:
"The APAC region has always been the cornerstone of the East
Imperial story and business, and to see our highly-regarded and
highly valued partner, Wen Hua International, landing this
significant deal underlines our combined strategic strength for the
region. We expect this to be the first of many such wins, and we're
super-excited with this achievement and what lies ahead in 2024 and
beyond."
Enquiries:
Anthony Burt -
investors@eastimperial.com
Allenby Capital -Broker
Guy McDougall / Matt Butlin- Sales
and Corporate Broking
Tel: +44 (0) 20 3328 5656
Jeremy Porter/ Piers Shimwell -
Corporate Finance
About East Imperial
Founded in New Zealand and Singapore
in 2012, East Imperial produces a range of ultra-premium mixers
that sell throughout APAC, the US and EMEA. Guided by a clear
strategy to capitalise on the growing demand for premiumisation
across the beverage industry, East Imperial has sold over 33
million bottles in over 20 countries since its founding, with
popular products including Old World Tonic, Grapefruit Tonic, Yuzu
Tonic and Mombasa Ginger Beer. In 2023, East Imperial won 8 medals
at the coveted Tonic & Mixers Masters Competition in London.
The company was founded on the philosophy of creating exquisite
products defined by heritage, tradition and authenticity. All
products are made from the highest quality, all-natural
ingredients, reflecting East Imperial's commitment to providing a
sustainable product and minimising environmental impacts at every
stage of the manufacturing process. For more information about East
Imperial and its ultra-premium mixers, please visit
www.eastimperial.com.
About Galaxy Entertainment Group
Galaxy Entertainment Group ("GEG" or
the "Group") is one of the world's leading resort, hospitality, and
gaming companies. It primarily develops and operates an extensive
portfolio of integrated resort, retail, dining, hotel and gaming
facilities in Macau. The Group is listed on the Hong Kong Stock
Exchange and is a constituent stock of the Hang Seng Index. Please
visit www.galaxyentertainment.com/en