TIDMIPNT 
 
23 March 2009 
 
                               iPoint-media plc 
 
                       ("iPoint-media" or "the Company") 
 
    Aleading mobile operator selectsiPoint-media's Vitrage platform for new 
                     interactive 3G video calling services 
 
Further to the announcement on 13 January 2009 that a major mobile operator had 
commenced trials, iPoint-media (AIM:IPNT), a provider of live, interactive 
video applications and content delivery platform for 3G mobile is pleased to 
announce that the mobile operator has selected the Company's Vitrage platform 
for immediate deployment. The platform will enable the mobile operator to offer 
extensive wide range of interactive video calling services over its newly 
deployed 3G/UMTS network. 
 
The contract has been awarded after an extensive trial period in which the 
platform met all the requirements and expectations. 
 
The Vitrage platform is provided through a partnership with Ericsson Turkey & 
Israel. The delivery is an end-to-end solution, under which Ericsson Turkey & 
Israel will supply system integration services leveraging its broad expertise, 
global reach and local presence. 
 
Özgür Tohumcu, VP of Multimedia at Ericsson Turkey & Israel commented: 
 
"Ericsson works as a prime integrator, helping operators from the analysis and 
planning phase through verification, implementation and support. With the true 
partnership with iPoint Media, we are pleased to provide this advanced 
end-to-end service to our customer. The platform can provide a wide range of 
interactive video calling services; its flexible and powerful Service Creation 
Environment allows rapid service development and launch." 
 
Muki Geller, iPoint-media CEO commented: 
 
"We are very pleased with the operator's decision and privileged to work with 
Ericsson. This project and the cooperation with Ericsson further strengthens 
Vitrage position as the platform of choice for delivering new interactive 
visual experience to 3G subscribers. Vitrage offers operators powerful and cost 
effective means of increasing 3G video call traffic and generating more 
revenues" 
 
Further enquiries: 
 
iPoint-media plc                                            +(0) 972 544 450 667 
 
Muki Geller 
 
John East & Partners Limited                                +44 (0) 207 628 2200 
 
David Worlidge/Bidhi Bhoma 
 
Notes: 
 
The Vitrage 3G video calling service platform offers a very flexible platform 
for service providers, telecom operators and content aggregators looking to 
generate premium rate traffic and increase video calling revenues. As a result, 
iPoint-media's customers include a variety of top tier content aggregators, 
telecom operators and leading solution integration partners. 
 
 
 
END 
 

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