TIDMIPNT 
 
10 November 2009 
 
                               iPoint-media plc 
 
                       ("iPoint-media" or "the Company") 
 
   Leading mobile operator in South East Asia selects iPoint-media's Vitrage 
  platform for new interactive 3G video calling services through a partnership 
                                 with Ericsson 
 
iPoint-media (AIM:IPNT), a provider of live, interactive video applications and 
content delivery platforms for web and 3G mobile announces that a major mobile 
operator in South East Asia has selected the Company's Vitrage video calling 
application platform for immediate deployment. The platform will enable the 
mobile operator to offer its subscribers with an interactive 3G video services 
over its newly deployed 3G/UMTS network. The project is expected to be 
delivered within two to three months and the Board is hopeful that this initial 
project will accelerate penetration into the South East Asian market. 
 
The Vitrage platform is provided through a partnership with Ericsson. 
Delivering an end-to-end solution, Ericsson will supply system integration 
services to ensure successful implementation in Mobile Operator's network with 
its broad expertise, global reach and local presence. 
 
Ericsson works as a prime integrator, helping operators from the analysis and 
planning stage through verification, implementation and support. 
 
Muki Geller, iPoint-media's CEO, commented: 
 
"We're very happy to work with Ericsson and we are very pleased with the 
operator's decision. Selecting iPoint-media for this project shows again that 
Vitrage is the platform of choice for the delivery of new interactive visual 
experiences for their 3G subscribers. Vitrage offers operators an effective and 
economical means of increasing 3G video call traffic and generating new revenue 
streams" 
 
Further enquiries: 
 
iPoint-media plc                                               +(0) 972 544 450 
                                                                            667 
Muki Geller 
 
John East & Partners Limited                                    +44 (0) 207 628 
                                                                           2200 
David Worlidge/Bidhi Bhoma 
 
Notes: 
 
The Vitrage 3G video calling service platform offers a very flexible platform 
for service providers, telecom operators and content aggregators looking to 
generate premium rate traffic and increase video calling revenues. As a result, 
iPoint-media's customers include a variety of top tier content aggregators, 
telecom operators and leading solution integration partners. 
 

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