EVR Holdings PLC Launch of beta app & appointment of VP Marketing (6057S)
22 Dicembre 2016 - 1:00PM
UK Regulatory
TIDMEVRH
RNS Number : 6057S
EVR Holdings PLC
22 December 2016
For immediate release 22 December 2016
EVR Holdings plc
('EVR' or the 'Company')
MelodyVR announces launch of highly anticipated beta app on
Christmas Eve
and the appointment of Nikki Lambert as Vice President,
Marketing
EVR Holdings plc (AIM: EVRH), a leading creator of virtual
reality content, is pleased to announce that its subsidiary
MelodyVR Ltd ('MelodyVR') will launch a beta version of its music
platform on 24 December 2016.
MelodyVR will launch a staged beta programme to a closed group
of users who will experience advanced platform functionality and
exclusive content, accessible via Samsung Gear VR devices, during
the holiday period and beyond. The initial user group, comprising a
broad range of geographies and demographics, aims to collect
insights and data relating to how consumers interact with the music
service.
With a number of new Virtual Reality ('VR') Head-Mounted
Displays ('HMDs') released throughout October and November 2016,
including PlayStation VR and Google Daydream, consumers are now
enjoying even greater accessibility to VR devices and an ever
broadening variety of VR experiences. Mark Zuckerberg announced on
the 5 October 2016 at Oculus Connect 3 in San Jose, that the number
of active Samsung Gear VR users has now hit 1,000,000 per month.
The timing of MelodyVR's beta launch and choice of launch platform
coincides with a period of unprecedented accessibility to VR
headsets with consumer demand for VR music content reaching an
all-time high.
The Company is also pleased to announce the appointment of Nikki
Lambert, as VP of Marketing. Nikki brings in-depth marketing
knowledge, established through 15 years of creating and building
global consumer brands in the technology and music space. In her 10
years with the Virgin Group Nikki was instrumental in launching and
managing multiple mobile, radio and festival businesses across
Asia, Africa and Europe. Prior to joining MelodyVR, Nikki spent
five years working at Spotify. One of the first senior marketing
hires into the organisation, Nikki led international marketing
efforts, including launches in Germany, Indonesia and Japan in
parallel with growing the brand and subscriber base in wider
Europe, Spotify's most mature region.
In this newly created role, Nikki will report to Anthony
Matchett, building and leading the marketing organization.
Responsible for strategic and operational marketing efforts and
launch activities for the company, Nikki will also drive brand
development and all consumer insight efforts, including management
of the beta programme.
Speaking about the upcoming launch, Anthony Matchett, CEO of EVR
Holdings, said: "Following on from the overwhelming success of our
partnership with Telefonica, we are delighted to announce the
upcoming launch of our beta programme and the appointment of Nikki
Lambert as VP of Marketing. The 2016 holiday season is a time of
particular interest to our company and we look forward to seeing
increased user adoption and market penetration of virtual reality
devices throughout this period and beyond. On the 24 December 2016,
we will launch a staged beta programme reaching up to one thousand
initial users throughout Europe and the USA. The programme, managed
internally and available to select Samsung Gear VR users via Oculus
home, will enable our company to harness data and feedback
regarding user interaction and content preferences as consumers
utilise their VR devices throughout the holiday period. As the VR
ecosystem develops over the coming months, we look forward to
inviting even more users to our beta programme in advance of the
wider consumer release of our product in 2017."
- Ends -
For further information:
EVR Holdings plc
Sean Nicolson, Chairman Tel: +44 (0) 20 7466
5000
Anthony Matchett, Chief www.EVRHoldings.com
Executive Officer
SPARK Advisory Partners Limited (Nominated
Adviser)
Neil Baldwin / Sean Wyndham-Quin Tel: +44 (0) 203 368
3550
www.sparkadvisorypartners.com
Peterhouse Corporate Finance Limited (Broker) Tel: +44 (0) 20 7469
0930
Eran Zucker / Lucy Williams www.pcorpfin.com
Media enquiries:
Buchanan
Ben Romney / Jamie Hooper Tel: +44 (0) 20 7466
Stephanie Watson / Catriona 5000
Flint
EVR@buchanan.uk.com www.buchanan.uk.com
Notes to Editors:
MelodyVR
MelodyVR is a wholly owned subsidiary of EVR Holdings plc
('EVR'), a company that is listed on the AIM market of the London
Stock Exchange under the ticker EVRH.L. EVR, a creator of virtual
reality content, joined AIM on 16 May 2016 following a reverse
takeover of Armstrong Ventures plc.
The Company has successfully built a VR content library of over
500 globally-renowned artists as well as having secured a number of
long-term partnerships, obtaining exclusive recording rights for
the creation and distribution of VR content across a total of 50
worldwide event properties and music venues. Further information
can be viewed at www.evrholdings.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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December 22, 2016 07:00 ET (12:00 GMT)
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