EVR Holdings PLC MelodyVR launches exclusive 5G partnership with O2 (1539Q)
17 Ottobre 2019 - 8:00AM
UK Regulatory
TIDMEVRH
RNS Number : 1539Q
EVR Holdings PLC
17 October 2019
The information contained within this announcement is deemed by
the Company to constitute inside information stipulated under the
Market Abuse Regulation (EU) No. 596/2014. Upon the publication of
this announcement via the Regulatory Information Service, this
inside information is now considered to be in the public
domain.
EVR Holdings plc
('EVR' or the 'Company')
MelodyVR launches exclusive 5G partnership with O2
EVR Holdings plc (AIM:EVRH), the leading creator of virtual
reality entertainment content and operator of the MelodyVR
platform, is pleased to announce that it has entered into an
exclusive UK partnership with Telefonica UK Limited ("O2"), which
is one of the UK's largest mobile operators with more than 25
million customers. The partnership, that launches today, will see
MelodyVR unveiled as the exclusive music partner of O2's 5G UK
launch and will see O2 provide customers of its new 5G network in
the United Kingdom, with a 12-month subscription to the MelodyVR
platform.
The first of its kind partnership, with one of the UK's leading
telecommunications companies will see O2 users provided with 12
months of unrestricted access to the MelodyVR platform, redeemable
via the MelodyVR app on smartphones or VR devices, when they
upgrade to an O2 5G plan. In addition, O2's premium 5G tariff will
include an Oculus Go device to enjoy with the MelodyVR service.
Launching today, both online and in-store, the partnership
between MelodyVR and O2 will showcase the quality of O2's 5(th)
generation network and due to 5G's superior bandwidth and speed,
consumers will now be able to realise an extremely high-quality
MelodyVR experience, without needing access to broadband or
Wi-Fi.
O2 will remunerate MelodyVR for each of their customers that
utilise the promotion and will guarantee a minimum number of
subscribers during the course of the first 12 months. In addition,
O2 have also committed significant resource and support to ensure
the long-term success of this key partnership including prime
placement and promotion across six flagship O2 stores nationwide,
all of which will enable MelodyVR to increase its engagement with
new audiences.
Anthony Matchett, CEO and Executive Chairman of EVR Holdings PLC
said:
"We're thrilled to announce our exclusive partnership with
Telefonica UK, that will see O2's new 5G consumers across the
United Kingdom gain unrestricted access to the MelodyVR service for
a minimum period of 12 months. 5G networks have the power to enable
an entirely new-suite of technological advances and experiences,
that will soon revolutionise how consumers fundamentally engage
with technology. I am very pleased that O2 have chosen MelodyVR as
a key partner for the rollout of 5G, and have recognised the
MelodyVR service as a perfect-fit for their high-speed 5(th)
generation network. Following in the footsteps of music giants such
as Spotify, Pandora and Deezer, who went on to see phenomenal user
growth and success following a series of partnerships with
telecommunications companies, we look forward to welcoming more
users in the UK to our platform, and to completing further
international telco partnerships that will both drive user and
revenue growth in the near future. "
Nina Bibby, CMO, O2 adds: "Partnering with companies like
MelodyVR creates a perfect way for O2 customers to enjoy virtual
reality like never before - experiencing legendary gigs from around
the world, reliving ones they've been to and seeing performances
they can't get to. At O2, we've always been a customer led
business, with a rich heritage in live music, so the opportunity to
create unique experiences like this with MelodyVR, that bring
customers closer to the things they love, is fantastic."
www.melodyvr.com
@melodyvirtual
For further information please contact:
EVR Holdings plc
Anthony Matchett, Executive Chairman & CEO email@evrholdings.com
Arden Partners plc: Nominated Advisor and Sole Broker Tel: +44 (0) 20 7614 5900 Corporate
Finance: Ciaran Walsh / Ruari McGirr / Ben Cryer
Corporate Broking: Simon Johnson
Notes to Editors:
Melody VR launched in 2018 with a simple mandate: not to replace the live experience, but
to harness the power of virtual reality to get people closer to the music they love.
By using VR technology, the founders realized that they could place fans in the crowd or on-stage
with their favourite musicians at live events. From epic stadium shows to intimate studio
performances, the possibilities are endless; Capacity restrictions are eliminated, music fans
can attend otherwise sold-out dates, and the barriers (distance, age, cost, access) that might
keep people from the experiencing their chosen artists live are swept away. The result? Artists
can reach more fans than ever before with a level of intimacy which has previously never been
possible.
MelodyVR is the only licensed VR music platform and has the world's largest library of immersive
and interactive music experiences from the likes of Post Malone, Blake Shelton, Wiz Khalifa,
Kelly Clarkson, Niall Horan, Fall Out Boy, Bebe Rexha, The Chainsmokers and Imagine Dragons.
MelodyVR is a wholly owned subsidiary of EVR Holdings plc ('EVR'), a company that is listed
on the AIM market of the London Stock Exchange under the ticker EVRH.L.
For more information on Melody VR, please visit:
www.melodyvr.com
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END
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