TIDMPZC
RNS Number : 8245E
PZ CUSSONS PLC
04 July 2023
04 July 2023
Childs Farm Capital Markets Event
Childs Farm set to triple revenue over the next five years,
leveraging PZ Cussons' brand building capabilities
PZ Cussons plc ("PZ Cussons") is hosting a Capital Markets Event
later today for investors and analysts on the progress made at
Childs Farm, the market-leading baby and child personal care
business, which it acquired in March 2022.
The presentation will include details on the progress of the
business under PZ Cussons' ownership and the growth opportunities
ahead. PZ Cussons believes that through continued expansion in the
UK, leveraging the Group's brand-building and commercial expertise,
and with international expansion, it can triple revenue in the
business over the next five years.
The event will be hosted by Sarah Pollard, PZ Cussons' Chief
Financial Officer, with contributions from Andrew Geoghegan, Group
Chief Marketing Transformation Officer, Paul Yocum, Group Managing
Director of Business Development, Katie Barker, Childs Farm's
Global Head of Sales and Marketing and Joanna Jensen, the founder
of Childs Farm.
Since Childs Farm was acquired by PZ Cussons in March 2022, the
business has continued to perform well, reporting 12% revenue
growth in FY23, driven by strong consumer demand for its products,
designed for babies and children with sensitive skin. Growth so far
has come primarily in its home market of the UK with the launch of
new products, including 'SlumberTime' - an innovative three-part
range which has been created using sleep enhancing technology to
aid the sleep of babies as well as their parents - through a step
up in customer distribution, and through social and digital
activation. The business became a certified B Corporation in July
2022, the first children's personal care brand in the UK to achieve
this.
Sarah Pollard, PZ Cussons Chief Financial Officer, said:
"We are really proud of the continued development of Childs Farm
under our ownership and excited about the growth we see ahead for
this unique business. As we look ahead, we see opportunities to
accelerate Childs Farm's progress and strengthen its leadership
position, to enter new international markets and to continue to
launch innovative new product ranges.
"As a brand, Childs Farm is highly complementary to our
strategic focus on the Baby category, an attractive and growing
market, and worth GBP3.5bn in retail sales across our priority
markets alone. Our success today in growing Childs Farm reflects
our winning formula for brand building, a key part of our wider
strategy as we continue to transform the business."
Following the trading update on 27 June 2023, no material new
financial information will be disclosed.
Analysts and institutional investors wishing to attend the event
should register with PZCussons@headlandconsultancy.com . The
presentation will be in-person only, although a replay will be
available for viewing on the PZ Cussons' corporate website.
Contact details:
Investors
Simon Whittington - IR and Corporate Development Director
+44 (0) 77 1137 2928
Media
Headland PZCussons@headlandconsultancy.com
+44 (0) 20 3805 4822
Susanna Voyle, Stephen Malthouse, Charlie Twigg
Notes to Editors
About PZ Cussons
PZ Cussons is a FTSE250 listed consumer goods business,
headquartered in Manchester, UK. We employ nearly 3,000 people
across our operations in Europe, North America, Asia-Pacific and
Africa. Since our founding in 1884, we have been creating products
to delight, care for and nourish consumers. Across our core
categories of Hygiene, Baby and Beauty, our trusted and well-loved
brands include Carex, Childs Farm, Cussons Baby, Imperial Leather,
Morning Fresh, Original Source, Premier, Sanctuary Spa and St.
Tropez. Sustainability and the wellbeing of our employees and
communities everywhere are at the heart of our business model and
strategy, and captured by our purpose: For everyone, for life, for
good.
About Childs Farm
Childs Farm is the UK's favourite baby & child toiletries
brand based in Basingstoke, Hampshire and is part of the PZ Cussons
family. Founded by mum of two, Joanna Jensen, as a solution to her
own daughters' sensitive and eczema prone skin, the brand launched
in the UK nationwide in 2014, bringing natural, sustainable,
sensitive skin and haircare to babies & children. Using
efficacious ingredients, fruity fragrance, and fun and eccentric
labels based on the founders eponymous Farm, Childs Farm, and
featuring Joanna's children, friends and their animals, the range
has brought fun into bathtime for millions. Childs Farm is five
times winner of the Mother & Baby best range for baby &
child award, as well as numerous other consumer and industry awards
for delivering natural, sustainable skincare products to allow
everyone - regardless of skin type - to be happy in their skin.
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END
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