BOSTON, Massachusetts,
July 14, 2010 /PRNewswire/ -- Allot
Communications Ltd. (http://www.allot.com/) (NASDAQ: ALLT) , a
leading supplier of service optimization and revenue generation
solutions for fixed and mobile broadband service providers
worldwide, released today its new Allot MobileTrends World Cup
Report (http://www.allot.com/MobileTrends-World-Cup.html). The
report indicates that mobile broadband usage increased by 24%
during the 2010 FIFA World Cup matches. Web browsing on mobile
broadband experienced the sharpest growth with a 35% rise, while
YouTube traffic rose significantly by 32% on post-match
mornings.
The Allot MobileTrends Report demonstrates that mobile devices
did not replace big screen televisions during the World Cup, but
rather created a new category where the two operated alongside each
other. Mobile devices played a central role in enhancing the
viewer's World Cup experience by offering them additional football
and match-related information in real time, and by providing the
ability to watch replays at leisure and distribute them
virally.
According to the Allot MobileTrends World Cup Report:
- Lunchtime matches showed the largest bandwidth increase with
31%
- Video streaming and P2P increased moderately by 11% and 13%
respectively
- Mobile data bandwidth usage experienced a 16% overall
increase during post-match mornings
"The World Cup highlights the integral role that mobile devices
and mobile broadband have come to play in our busy lives and how
consumers are use them to enhance their lifestyles by accessing
information anytime, anywhere," said Rami
Hadar, President and CEO of Allot Communications. "This
global tournament has demonstrated the continued rise of mobile
data usage, in particular web and video traffic."
The Allot MobileTrends World Cup Report data is based on
statistics collected from mobile networks around the world
representing more than 90 million subscribers. Data was collected
during the 2010 FIFA World Cup for 42 individual matches using the
long term reporting capabilities of the Allot NetXplorer
(http://www.allot.com/NetXplorer.html), Allot's centralized
management and reporting system. The data collected for this report
was totally subscriber-anonymous.
The full Allot MobileTrends World Cup Report (complete with
graphics) can be found on
http://www.allot.com/MobileTrends-World-Cup.html
About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider
of intelligent IP service optimization and revenue generation
solutions for fixed and mobile broadband operators and large
enterprises. Allot's rich portfolio of solutions leverages Dynamic
Actionable Recognition Technology
(http://www.allot.com/Dynamic_Actionable_Recognition_Technology.html
) (DART) to transform pipes into smart networks that can rapidly
and efficiently deploy value added Internet services. Allot's
scalable, carrier-grade solutions provide the visibility, topology
awareness, security, application control and subscriber management
that are vital to managing Internet service delivery, enhancing
user experience, containing operating costs, and maximizing revenue
in broadband networks.
Allot Communications Contacts:
Jonathon Gordon
Director of Marketing
Allot Communications
Tel: +972-9-7628423
jgordon@allot.com
PR Contact
Danielle Matthews
Calysto Communications
Tel: +1-404-266-2060 x27
dmatthews@calysto.com