BOSTON, November 9, 2011 /PRNewswire/ --
Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of
service optimization and revenue generation solutions for fixed and
mobile broadband service providers worldwide, announced today that
its inaugural Allot MobileTrends Charging Report shows that 35% of
operators are already implementing Value-based Charging strategies
such as Bill-shock prevention and Social Networking plans that make
applications such as Facebook, MySpace & Twitter zero-rated.
The MobileTrends Charging Report is based on publicly available
data, collected during Q3, 2011 from over 100 mobile operators
worldwide.
The face of mobile data charging is constantly evolving with a
vast range of go-to-market strategies already being deployed; it is
often difficult to keep abreast of developments. The MobileTrends
Charging Report captures a snapshot of mobile data charging models
and provides a baseline to measure the change as the market
evolves.
Today, operators are moving away from All-you-can-eat data plans
towards Volume-based models, aimed at curbing usage, deferring
investments and increasing ARPU.
"This is a crucial time for mobile operators to adopt new
charging modes that allow subscribers to maximize the value they
get out of their data plan," said Monica
Paolini, PhD, Founder and President of Senza Fili
Consulting. "The Allot MobileTrends Charging report shows that many
operators have already started shaping win-win usage models that do
just that, while also optimizing the utilization of network
resources."
According to the Allot MobileTrends Charging Report:
- 35% of operators sampled are already offering Value-based
Charging plans, such as zero-rated Facebook
- Only 13.5% of operators sampled are currently offering 'true
unlimited' plans
- 26% of operators sampled already have revenue sharing deals and
charging models in place
- 48% of operators sampled are currently curbing data
overage
- 15% of operators sampled charge for tethering, mainly in
North America and EMEA
- Cloud music providers, Spotify, Pandora and Rhapsody are
driving the revenue sharing charge
"Our MobileTrends Charging Report reaffirms the trend towards
Value-based Charging we see in the market, which is evident from
the use-cases being rolled out by our customers," said Andrei Elefant, Allot's Vice President of
Marketing. "The first-movers are already reaping the financial
rewards from this transition."
The full Allot MobileTrends Charging Report (complete with
graphics) can be found on:
http://www.allot.com/MobileTrendsChargingReport.html
A Webinar will be held with Fierce Wireless on November 9, 2011, 11 am
ET / 8 am PT, to discuss the
report findings and implications.
About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider
of intelligent IP service optimization and revenue generation
solutions for fixed and mobile broadband operators and large
enterprises. Allot's rich portfolio of solutions leverages Dynamic
Actionable Recognition Technology (DART) to transform pipes into
smart networks that can rapidly and efficiently deploy value added
Internet services. Allot's scalable, carrier-grade solutions
provide the visibility, topology awareness, security, application
control and subscriber management that are vital to managing
Internet service delivery, enhancing user experience, containing
operating costs, and maximizing revenue in broadband networks.
Allot Communications Contacts:
Jonathon Gordon
Director of Marketing
Allot Communications
Tel: +972-9-7628423
jgordon@allot.com
PR Contact
Justine Schneider
Calysto Communications
Tel: +1-404-266-2060 x507
jschneider@calysto.com
SOURCE Allot Communications Ltd.