Allot MobileTrends Charging Shows 33% of Operators Delivering Mobile Cloud Services
19 Giugno 2012 - 3:00PM
PR Newswire (Canada)
Content Partnerships and Revenue Sharing on the Rise HOD HASHARON,
Israel, June 19, 2012 /CNW/ - Allot Communications Ltd. , a leading
supplier of service optimization and revenue generation solutions
for fixed and mobile broadband service providers worldwide,
announced today that its Q2, 2012 Allot MobileTrends Charging
Report shows that 33% of operators are leveraging revenue sharing
models and partnerships with cloud-based content providers such as
Spotify to deliver mobile cloud services. The second bi-annual
Allot MobileTrends Charging Report is based on publicly available
data, collected during Q2, 2012 from over 100 mobile operators
worldwide. Allot MobileTrends Charging Report Q2, 2012 - Key
Findings: -- 46% of operators offer Value-based plans, with
services such as parental control or music streaming -- LTE
operators have embraced Value-based pricing in a similar manner as
the 3G Operators -- Operators' cloud is on the rise with 33%
offering cloud-based services through partners such as Rhapsody,
Spotify and Deezer -- 32% of operators charge for WiFi access
(offload). The challenge for operators is to incorporate offloaded
traffic into their policy control architecture -- The number of
operators charging for tethering almost doubled over the past nine
months from 15% to 29%, marking a rise in operator efforts to
closely monitor and monetize the interminable surge in data
consumption Since the previous Allot MobileTrends Charging Report
(Q3, 2011), the introduction of intelligent Value-based service
plans across mobile networks has become more wide spread.
Application-based plans, multi-device plans, time-shifting and
parental control plans are becoming more common. Operators are also
starting to recoup their losses on previously unbillable usage
patterns. 32% of operators now offer paid WiFi access. The
challenge for operators is to incorporate offloaded traffic into
their existing policy control and charging architecture. Comparing
3G and LTE pricing, the percentage of operators offering
Value-based plans is identical. Despite the increased capacity
available on LTE networks, it appears that operators are careful
not to run into the congestion and declining ARPU issues now faced
in 3G environments. Instead, they are building Value-based policy
enforcement into their LTE networks from the get go. "LTE is
expanding the scope for value-based pricing innovation over 3G,"
said Monica Paolini, PhD, Founder and President of Senza Fili
Consulting, "We will see even more pricing choice offered to LTE
subscribers over time, as subscribers increasingly expect their
broadband plan to reflect their preferences with regards to
content, usage and services that are valuable to them, and give
them the flexibility to make the choices that work best for them."
"Working with some of the world's largest operators, we found the
need for pricing innovation to be a cross-regional requirement,"
said Andrei Elefant, Allot's Vice President of Marketing. "We are
currently helping our customers to evolve their data charging,
focusing on providing consumers with more choice and operators with
unique service differentiation." The full Q2, 2012 Allot
MobileTrends Charging Report (complete with graphics) can be found
on:
http://www.allot.com/MobileTrendsChargingReportQ2_2012.html?campid=701D0000000lNnv
About Allot Communications Allot Communications Ltd. is a leading
provider of intelligent solutions to optimize and monetize
over-the-top traffic in fixed and mobile broadband networks and in
large enterprises worldwide. Allot's scalable, carrier-grade
solutions leverage dynamic actionable recognition technology (DART)
to provide traffic analytics, policy enforcement and video
optimization. Allot enables value-based services and charging
models that are vital for network operators to deliver a
consistently great user experience, contain costs and maximize
revenues from network usage. For more information, please visit
http://www.allot.com. Safe Harbor Statement Information provided in
this press release may contain statements relating to current
expectations, estimates, forecasts and projections about future
events that are "forward-looking statements" as defined in the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements generally relate to the company's plans,
objectives and expectations for future operations. These
forward-looking statements are based upon management's current
estimates and projections of future results or trends. Actual
future results may differ materially from those projected as a
result of certain risks and uncertainties. These factors include,
but are not limited to: changes in general economic and business
conditions and, specifically, a decline in demand for the company's
products; the company's inability to develop and introduce new
technologies, products and applications; loss of market; and other
factors discussed under the heading "Risk Factors" in the company's
annual report on Form 20-F filed with the Securities and Exchange
Commission. These forward-looking statements are made only as of
the date hereof, and the company undertakes no obligation to update
or revise the forward-looking statements, whether as a result of
new information, future events or otherwise. Allot Communications
Ltd. CONTACT: Allot Communications Contacts:Jonathon GordonDirector
of MarketingAllot CommunicationsTel:
+972-9-7628423jgordon@allot.comPR ContactJustine SchneiderCalysto
CommunicationsTel: +1-404-266-2060 x507jschneider@calysto.com
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