INSTRUCTION FORM WITH RESPECT TO
COCA-COLA CONSOLIDATED, INC.
Offer to Purchase for Cash
Shares of its Common Stock for an Aggregate Purchase Price
of Not More Than $2,000 Million
at a Per Share Purchase Price Not Less Than $850 Per Share
Nor Greater Than $925 Per Share
The undersigned acknowledge(s) receipt of your letter and the enclosed Offer to Purchase, dated May 20, 2024 (the Offer to
Purchase), and the related Letter of Transmittal (the Letter of Transmittal, and together with the Offer to Purchase, as they may be amended or supplemented from time to time, the Offer), by Coca-Cola
Consolidated, Inc., a Delaware corporation (the Company), to purchase for cash shares of its Common Stock, par value $1.00 per share, pursuant to (i) auction tenders at prices specified by the tendering stockholders of not
less than $850 nor greater than $925 per share or (ii) purchase price tenders, in either case upon the terms and subject to the conditions described in the Offer to Purchase and in the Letter of Transmittal.
The undersigned hereby instruct(s) you to tender to the Company the number of shares indicated below or, if no number is indicated, all shares
you hold for the account of the undersigned, on the terms and subject to the conditions of the Offer.
In participating in the Offer, the
undersigned acknowledges that: (1) the Offer is established voluntarily by the Company, it is discretionary in nature and it may be extended, modified, suspended or terminated by the Company as provided in the Offer to Purchase; (2) the
undersigned is voluntarily participating in the Offer; (3) the future value of the shares is unknown and cannot be predicted with certainty; (4) the undersigned has received the Offer to Purchase and the Letter of Transmittal (as amended
or supplemented); (5) any foreign exchange obligations triggered by the undersigneds tender of shares or the receipt of proceeds are solely his or her responsibility; and (6) regardless of any action that the Company takes with respect to
any or all income/capital gains tax, social security or insurance tax, transfer tax or other tax-related items (Tax Items) related to the Offer and the disposition of shares, the undersigned
acknowledges that the ultimate liability for all Tax Items is and remains his or her sole responsibility. In that regard, the undersigned authorizes the Company to withhold all applicable Tax Items that the withholding agent is legally required to
withhold. The undersigned consents to the collection, use and transfer, in electronic or other form, of the undersigneds personal data as described in this document by and among, as applicable, the Company, its subsidiaries, and third party
administrators for the exclusive purpose of implementing, administering and managing his or her participation in the Offer.
The
undersigned understands that the Company holds certain personal information about him or her, including, as applicable, but not limited to, the undersigneds name, home address and telephone number, date of birth, social security number or
other identification number, nationality, any shares of Common Stock held in the Company, details of all options or any other entitlement to shares outstanding in the undersigneds favor, for the purpose of implementing, administering and
managing his or her stock ownership (Data). The undersigned understands that Data may be transferred to any third parties assisting in the implementation, administration and management of the Offer, that these recipients may be
located in his or her country or elsewhere, and that the recipients country may have different data privacy laws and protections than his or her country. The undersigned understands that he or she may request a list with the names and
addresses of any potential recipients of the Data. The undersigned authorizes the recipients to receive, possess, use, retain and transfer the Data, in electronic or other form, for the purposes of implementing, administering and managing his or her
participation in the Offer, including any requisite transfer of such Data as may be required to a broker or other third party with whom the undersigned held any shares of the Companys Common Stock. The undersigned understands that Data will be
held only as long as is necessary to implement, administer and manage his or her participation in the Offer. The undersigned understands that he or she may, at any time, view Data, request additional information about storage and processing of Data,
require any necessary amendments to Data or refuse or withdraw the consents herein, in any case without cost. The undersigned understands, however, that refusing or withdrawing his or her consent may affect his or her ability to participate in the
Offer. For more
4