UPDATE – Creative Realities Partners with Departure Media Airport Advertising to Enhance Traveler Experience at Cincinnati/Northern Kentucky International Airport (CVG)
13 Marzo 2024 - 10:02PM
Creative Realities, Inc. (NASDAQ: CREX, CREXW), a leading provider
of digital signage solutions, continues its longstanding
collaboration with airport advertising company Departure Media to
create an immersive advertising experience at Cincinnati/Northern
Kentucky International Airport (CVG).
With a focus on enhancing the traveler experience through
innovative technology-driven advertising solutions, Departure Media
operates in 14 airports nationwide, including CVG and, most
recently, Kansas City International Airport. Departure Media has
been a valued partner of Creative Realities for the past eight
years.
"We're excited to continue providing digital signage solutions
in our successful partnership with Departure Media,” said Rick
Mills, CEO of Creative Realities. “A visually appealing environment
not only enhances the traveler experience but creates new
opportunities for advertisers, opening up avenues for engaging and
revenue-generating advertising spaces."
Creative Realities and Departure Media play a key role in
modernizing the visual landscape at CVG by integrating upgraded
Samsung screens, and seamlessly blending fine pitch direct view LED
displays with contemporary static solutions. Creative Realities
also helps guide strategic placement of digital signage to capture
attention and maximize engagement and visibility in high-traffic
areas for advertisers. By leveraging Creative Realities’
ReflectView CMS platform and expertise in navigating airport
environments' architectural and installation challenges, the
collaboration ensures a secure and impactful deployment that truly
transforms the airport advertising landscape.
The centerpiece of this initiative is the installation of two
visually striking LED walls measuring approximately nine and a half
by eight and a half feet. These unique displays seamlessly
integrate static and digital advertising to create a stunning and
cohesive advertising fixture. Despite comprising two distinct
elements, the static image—about twice the size of the digital
portion—blends seamlessly, creating an almost imperceptible gap.
The static image typically remains fixed, while the digital
advertising portion rotates throughout the day. This dynamic
display not only enhances the airport's aesthetic appeal but also
provides advertisers with an engaging platform to reach their
audiences.
"Creative Realities allows us to offer advertisers a canvas that
can bring their brands to life," said Leslie Bensen, CEO and
founder of Departure Media. "By creating a more sophisticated and
tech-forward option for travelers, we’re not only elevating the
airport aesthetic and ambiance, but creating valuable opportunities
for advertisers, and, as a result, a more personalized experience
for travelers.”
The partnership between Creative Realities and Departure Media
exemplifies both companies’ commitment to providing flexible,
customized solutions which meet the unique needs of the airport
environment and future-proof deployments to help monetize through
programmatic advertising. By leveraging the latest in digital
signage technology and creative media placement solutions, the two
companies are setting a new standard for airport advertising.
For more information, visit https://cri.com/ and
https://www.departure-media.com/.
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues. The company has operations across North America with active
installations in more than 10 countries.
About Departure Media Airport
AdvertisingDeparture Media is a national firm and the
only out of home (OOH) advertising company in the United States
that focuses exclusively on airports. Founded in 1996, the company
works with 14 airports across the country including Kansas City
International Airport (MCI), Richmond International Airport (RIC)
and Des Moines International Airport (DSM), and is a 100%
woman-owned business, with WBE, SBE and ACDBE certifications.
Departure Media specializes in the management and modernization of
mid-sized airport advertising programs, and its expert team designs
and fabricates advertising display programs that improve the
passenger experience, enhance the sense of place, and minimize
visual clutter by complementing airport terminal aesthetics.
For more information
visit: https://www.departure-media.com/
Interested advertisers are encouraged to contact Departure Media
at 843-571-2299 or info@departure-media.com.
ContactsMedia InquiriesBreanne
Ngobngo@ideagrove.com
Investor Relationsir@cri.com
Departure MediaTemplemere PR+44 (0)20 3948
1430departuremedia@templemerepr.co.uk
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