NEW
YORK, Sept. 19,
2022 /PRNewswire/ -- Color Star Technology Co., Ltd.
(Nasdaq: CSCW) ("Color Star" or the "Company"), an entertainment
technology company with a global network that focuses on the
application of technology and artificial intelligence in the
entertainment industry, recently announced a strategic cooperation
with Putian Shan Yun Trade Co., Ltd. ("Shan
Yun") to jointly develop cultural traditions on Color Star's
ColorWorld Metaverse platform ("Color World"), perpetuating
traditional Eastern aromatherapy culture.
Aromatherapy is a part of the traditional oriental culture,
which is said to be originated in China during the Spring and Autumn Period and
the Warring States Period, and has a history spanning nearly 3,000
years. Aromatherapy is rooted in science, Buddhism and so on, not
only as a means to improve the mood and reduce stress, but it also
possesses unique religious, cultural, and medicinal uses. Today,
with the ease of access to information and social media platforms,
the popularity of aromatherapy worldwide has been on the rise.
Because of this reason, Color Star cooperated with Shan Yun to further promote aromatherapy all
over the world through advanced technology and an advantageous
platform, so that more people can learn about aromatherapy and fall
in love with oriental culture.
After agreeing to the cooperation, the team at Color Star will
design and create a cultural showroom in the metaverse, as well as
set up product displays, so that users will be able to experience
the culture of aromatherapy online. At the same time, users will be
able to purchase incense and other equipment without having to
leave their home. As an all-encompassing metaverse platform, Color
World will be promoting Oriental culture while incorporating its
core principles of "artificial intelligence + celebrity
entertainment," by presenting culture to users through realistic
AR/VR experiences. In Color World, there are not only international
celebrities, games and entertainment, but also major global brands
and world culture. This is a testament to the infinite
extensibility and presentation of Color Star's metaverse
platform.
Farhan Qadir, CEO of Color Star,
said: "As a comprehensive metaverse platform, Color World should
not only bring entertainment and business products to its members,
but also include the variety of cultures of the world. During the
ongoing information age, it is important to highlight the unique
cultures of the world in our metaverse. Not only will it allow
users to learn and become more aware of the different cultures
around them, users will also be able to purchase cultural items
that interest them. This is very worthwhile for us to do. With the
continuous improvements made by the Color Star team, we will do
better and better in terms of graphics quality as well as cultural
output, and we hope to give some inspiration to our industry peers.
We hope that in the future, the metaverse can play a more useful
role in technology, culture, commodities, entertainment, and have
more ways of presenting material and content."
About Color Star Technology Co., Ltd.
Color Star Technology Co., Ltd. (Nasdaq: CSCW) is an
entertainment and education company that provides online
entertainment performances and online music education services. Its
business operations are conducted through its wholly-owned
subsidiaries, Color China Entertainment Ltd. and CACM Group NY,
Inc. The Company's online education is provided through its Color
World music and entertainment education platform. More information
about the Company can be found
at www.colorstarinternational.com.
Forward-Looking Statement
This press release contains forward-looking statements as
defined by the Private Securities Litigation Reform Act of 1995.
Forward-looking statements include statements concerning plans,
objectives, goals, strategies, future events or performance, and
underlying assumptions and other statements that are other than
statements of historical facts. When the Company uses words such as
"may," "will," "intend," "should," "believe," "expect,"
"anticipate," "project," "estimate" or similar expressions that do
not relate solely to historical matters, it is making
forward-looking statements. Forward-looking statements are not
guarantee of future performance and involve risks and uncertainties
that may cause the actual results to differ materially from the
Company's expectations discussed in the forward-looking statements.
These statements are subject to uncertainties and risks including,
but not limited to, the following: the Company's goals and
strategies; the Company's future business development, including
the development of the metaverse project; product and service
demand and acceptance; changes in technology; economic conditions;
the growth of the educational and training services market
internationally where CSCW conducts its business; reputation and
brand; the impact of competition and pricing; government
regulations; fluctuations in general economic and business
conditions and assumptions underlying or related to any of the
foregoing and other risks contained in reports filed by the Company
with the Securities and Exchange Commission. For these reasons,
among others, investors are cautioned not to place undue reliance
upon any forward-looking statements in this press release.
Additional factors are discussed in the Company's filings with the
U.S. Securities and Exchange Commission, which are available for
review at www.sec.gov. The Company undertakes no obligation to
publicly revise these forward–looking statements to reflect events
or circumstances that arise after the date hereof unless required
by applicable laws, regulations or rules.
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SOURCE Color Star Technology Co., Ltd.