Discovery Showcases High-Definition Programs in Sony Blu-ray Disc(TM) Cross-Promotion
22 Settembre 2008 - 5:07PM
PR Newswire (US)
SILVER SPRING, Md., Sept. 22 /PRNewswire/ -- Consumers purchasing
Sony Blu-ray Disc(TM) players this fall will be able to view
spectacular high-definition programming from Discovery Channel and
HD Theater, thanks to a co-promotional agreement between Sony
Electronics and Discovery Commerce, the consumer products arm of
Discovery Communications. Under the terms of the deal, consumers
who purchase select Sony Blu-ray Disc players will receive a
gift-with-purchase coupon redeemable for an exclusive
high-definition program sampler, Discovery on Blu-ray Disc, which
features episodes from FEARLESS PLANET and SUNRISE EARTH. The
two-week promotion launches October 5 at more than 11,000 retailers
throughout the U.S., including leading chains such as Sears,
Circuit City and Sony Style. Additionally, Sony will showcase the
Discovery on Blu-ray Disc footage through an in-store trailer that
will run on Sony BRAVIA(R) display televisions at these retail
locations. "Discovery has emerged as the gold standard among
high-definition television programmers," said Patrick Gates,
president and general manager of Discovery Commerce, "We could
think of no better partner than Sony Electronics to help showcase
our spectacular adventure and nature programming to Blu-ray
customers." "The Blu-ray Disc format unlocks the true potential of
today's high-definition televisions with a stunning full HD
experience," said Chris Fawcett, vice president of marketing for
Sony Electronics' Home Video Division. "Discovery's high-quality
programs are a tailor made showcase for Blu-ray Disc and a great
first experience for a consumer new to the format." Discovery has
assumed a leadership position among high definition programmers,
offering one of the largest exclusively high-definition networks
available, HD Theater; and HD simulcasts for Discovery Channel,
TLC, Animal Planet, Science Channel and Planet Green. Discovery's
home entertainment arm offers a robust selection of Blu-ray Disc
titles, including the critically acclaimed series, NASA: When We
Left Earth. FEARLESS PLANET, a Discovery Channel series, follows
extreme sportsman Will Gadd as he travels to locations around the
world to understand how amazing natural formations were created.
SUNRISE EARTH, HD Theater's ground-breaking wildlife documentary
series, chronicles the start of the new day in stunning locations
around the world. About Discovery Communications Discovery
Communications (NASDAQ:DISADNASDAQ:DISBDNASDAQ:DISCK) is the
world's number one nonfiction media company reaching more than 1.5
billion cumulative subscribers in over 170 countries. Discovery
empowers people to explore their world and satisfy their curiosity
through 100-plus worldwide networks, led by Discovery Channel, TLC,
Animal Planet, Science Channel, Planet Green, Investigation
Discovery and HD Theater, as well as leading consumer and
educational products and services, and a diversified portfolio of
digital media services including HowStuffWorks.com. For more
information, please visit http://www.discoverycommunications.com/.
About Sony Electronics Headquartered in San Diego, Sony Electronics
is a leading provider of audio/video electronics and information
technology products for the consumer and professional markets.
Operations include research and development, design, engineering,
manufacturing, sales, marketing, distribution and customer service.
Sony has played a key role in the development of Blu-ray, Disc(TM),
CD, DVD and Super Audio CD technologies, among many others. The
company is noted for a wide range of consumer audio-visual
products, such as the BRAVIA(R) LCD high-definition television,
Cyber-shot(R) digital camera, Handycam(R) camcorder and Walkman(R)
personal stereo. Sony is also an innovator in the IT arena with its
VAIO(R) personal computers; and in high-definition professional
broadcast and video equipment, highlighted by the XDCAM(R) HD and
CineAlta(TM) lines of cameras and camcorders, and the SXRD(TM) 4K
digital projector. The latest news and information is available at
the company's web site at http://www.sony.com/news. DATASOURCE:
Discovery Communications CONTACT: Pamela Rucker Springs of
Discovery Commerce, +1-240-662-4110, ; or Greg Belloni of Sony
Electronics, Inc., +1-858-942-4460, Web site:
http://www.discoverycommunications.com/ http://www.sony.com/
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