EMDA Equity Media Holdings Corp (MM)

LITTLE ROCK, Ark., Sept. 21 /PRNewswire-FirstCall/ -- Retro Television Network (RTN), which is owned and distributed by Equity Media Holdings Corporation (NASDAQ:EMDA), announced today that it has entered into an affiliation agreement with The E.W. Scripps Company to bring RTN programming to Detroit. The new affiliate will launch in early 2008 on a digital stream of WXYZ-TV, Detroit's ABC affiliate that reaches more than 1.9 million households in the nation's 11th largest television market. "RTN's quality programming is the ideal solution for digital sub- channels," said Bill Peterson, Senior Vice President of Scripps' Television Station Group. "This is an opportunity to essentially launch a whole new television station in the 11th largest DMA in the country." "WXYZ-TV is one of the highest-rated ABC stations in the United States and we are thrilled to have such a strong partner to launch RTN's Prime Time All the Time lineup in Detroit," said Mark Dvornik, RTN's Executive Vice President. "In addition to being a ratings and technology leader, WXYZ-TV has long prided itself on embracing innovative ideas," said Grace Gilchrist, Vice President and General Manager of WXYZ-TV. "We believe that our partnership with RTN will provide Detroit area viewers an innovative programming alternative and also create added value to WXYZ-TV." RTN is a new television network that provides each affiliate a customized feed with classic hit shows, in addition to local programming including news, weather and sports. RTN is specifically designed to go on a broadcast digital channel and provides local broadcasters a way to get ratings and successfully monetize their digital spectrum. About Equity Media Holdings Corporation Equity Media Holdings Corporation (NASDAQ:EMDA) is a growing broadcaster with multiple sources of revenue and value in its operations that include its Broadcast Station Group, Spectrum Holdings Division and Broadcast Services Division. Equity Media is one of the largest owners and operators of television stations in the United States, currently owning stations in 41 markets that cover more than 32% of the U.S. population. It is the second largest affiliate group of the top ranked Univision and TeleFutura networks, two networks driven by the growth of the Hispanic population in the U.S. Equity Media's proprietary Centralized Automated Satellite Hub (C.A.S.H.) system and Retro Television Network provide centralized content distribution services, which Equity Media believes are unique within the media industry. For more information, please visit http://www.emdaholdings.com/. DATASOURCE: Equity Media Holdings Corporation CONTACT: Mark Dvornik, +1-501-219-2400, for Equity Media Holdings Corporation Web site: http://www.emdaholdings.com/

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