BOULDER,
Colo., Oct. 29, 2024 /PRNewswire/ -- Celestial
Seasonings, a leading specialty tea brand and part of the Hain
Celestial Group (Nasdaq: HAIN) is pleased to unveil its new
"Taste Our World" campaign, a celebration of the brand's more than
50-year commitment to sourcing the very best ingredients and
creating delicious, uplifting specialty bagged teas.
Launched earlier this month in the U.S., "Taste Our World"
creatively demonstrates the brand's great taste, quality, and
expertise, inviting tea drinkers to experience the journey from
seed to sip. Consumers are transported inside a cup of Celestial
Seasonings tea where they enter a vibrant world of flavor,
surrounded by an abundance of herbs, botanicals, spices and fruit,
in beautiful landscapes as they're harvested by growers across the
globe. The campaign features iconic Celestial Seasonings tea
varieties like Cinnamon Apple Spice, which tastes like fall in a
cup, Sleepytime Extra for those moments when people need a warm cup
of tea to help them wind down before bed, and Raspberry Zinger,
which tastes great hot or iced. Further along the consumer's
journey, they witness the expert blending of real herbs,
botanicals, teas and fruits at the brand's facility in Boulder, Colo. which creates the perfect cup
of flavorful tea.
"We believe in the transformative power of tea, and Celestial
Seasonings holds a rich legacy of being crafted from the best
ingredients to create an exceptional tea experience," said
Katrina Borisjuk, Vice President of
Snacks and Beverage at Hain Celestial Group. "The Taste Our World
campaign is our way of honoring our expertise from seed to sip,
while celebrating the vibrancy and delicious taste that have made
it the No. 1 herbal bagged tea brand1."
This new campaign reflects the tea brand's personality using
bold and vibrant colors, beautiful landscapes, and Sleepytime Bear
– features the brand is known for on its artful packaging – and its
unbeatable taste by showcasing the care that goes into the sourcing
and blending of ingredients.
Celestial Seasonings was founded in 1969 to provide delicious,
high-quality teas. Today, its more than 90 tea varieties are
blended in Boulder, Colo. and most
of its herbs, botanicals, teas and fruits are purchased directly
from farmers all over the world. Every incoming ingredient is
tested before they're expertly blended, and packaged for retail
without strings, tags, staples, or individual wrappers, ultimately
reducing waste from entering landfills. Additionally, all the
brand's cartons are 100% recyclable (35% post-consumer
content).
Developed by creative agency Crispin, the Taste Our World
campaign debuted earlier this month in the U.S. with 15-second and
6-second video ads, as well as a variety of static and dynamic
assets for use in national online and retail media. The integrated
brand experience will be further supported with social media,
consumer promotions and PR programming as it is embedded in 2024
and beyond.
For a look at Taste Our World, visit
https://youtu.be/JZ8sWcAlMPE.
About Celestial Seasonings
For more than 50
years, Celestial Seasonings, part of
the Hain Celestial Group family of brands,
has created delicious specialty teas that inspire magical moments
of delight. The brand currently offers more than 90 flavorful
varieties of herbal, green, black, and wellness
teas. Each blend is expertly crafted by
our Blendmaster from the finest herbs,
teas, spices and botanicals and is presented in packaging adorned
with beautiful artwork and inspiring quotes. From calming and
relaxing to refreshing and rejuvenating to everyday wellness
support, there's a Celestial
Seasonings® product for all the moods
and moments of your day. We invite you to Taste Our World. For more
information,
visit celestialseasonings.com or follow
Celestial Seasonings
on Facebook, Instagram,
or TikTok.
About The Hain Celestial Group
Hain Celestial
Group is a leading health and wellness company whose purpose is to
inspire healthier living for people, communities and the planet
through better-for-you brands. For more than 30 years, Hain
has intentionally focused on delivering nutrition and
well-being that positively impacts today and tomorrow.
Headquartered in Hoboken, N.J., Hain
Celestial's products across snacks, baby/kids, beverages,
meal preparation, and personal care, are marketed and sold in over
70 countries around the world. Our leading brands include Garden
Veggie Snacks™, Terra® chips, Garden of
Eatin'® snacks, Hartley's®
jelly, Earth's Best® and Ella's Kitchen® baby and kids
foods, Celestial Seasonings® teas,
Joya® and Natumi®
plant-based beverages, Greek Gods® yogurt, Cully
& Sully®, Yorkshire Provender®,
New Covent Garden® and Imagine®
soups, Yves® and Linda
McCartney's® (under license) meat-free, and Avalon
Organics® personal care, among others. For more
information, visit hain.com and
LinkedIn.
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1 Based on Circana
MULO + with Convenience, 52 weeks ending 10/6/24.
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SOURCE Celestial Seasonings