iHeartMedia and Whalar Group Announce Partnership to Expand Opportunities for Creators and Marketers and Build Scale Through iHeart’s Industry-Leading Audio Platforms
07 Ottobre 2024 - 6:00PM
Business Wire
iHeartMedia, the #1 audio company in America by reach, and
Whalar Group, the leading global Creator Company on a mission to
liberate creative voices , today announced a unique partnership
that will provide creators and marketers additional opportunities
to reach their audiences across iHeart’s industry-leading
broadcast, podcast, digital, live events and social platforms. The
two companies will collaborate to provide advertisers and marketers
innovative ways to strategically pair content creators with their
brands and deliver scale by leveraging iHeart’s multiple platforms
with its trusted talent on both the national and local levels.
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the full release here:
https://www.businesswire.com/news/home/20241007846041/en/
Nine out of 10 Americans listen to iHeart broadcast radio every
month, and iHeart is the #1 podcast publisher in America as
measured by Podtrac. Through this new partnership, iHeart and
Whalar Group will collaborate to identify and support creators who
want to expand their reach beyond social, giving them a pathway to
develop and distribute content across iHeart’s audio platforms.
Additionally, iHeart’s broadcast radio and podcast influencers will
be able to draw on Whalar Group's creative services,
industry-leading technology, creator community, and social insights
to help shape content in real time.
“Demand continues to grow for meaningful partnerships between
creators and marketers. As brands work to maximize the trusted
relationships and connections that personalities have built with
their audio and social followers, our partnership with Whalar will
provide another opportunity for advertisers to reach our listeners
with the right messages,” said Greg Ashlock, President of the
iHeart Influencer Network. “We are excited to work with Whalar
Group to leverage their social expertise and technology across our
industry-leading spectrum of audio platforms to benefit both
creators and advertisers.”
“Audio storytelling is a powerful medium that's been a high
growth area of the Creator Economy already given how it resonates
deeply with creators and their teams, offering a unique avenue for
expression and connection with their communities,” said Whalar
Group Co-CEO & Co-Founder Neil Waller. “With iHeart’s
unparalleled reach across multiple audio platforms, we're poised to
elevate storytelling and further integrate it into the fabric of
the Creator Economy, amplifying the impact and opportunities
available to all creators."
About Whalar Group
Whalar Group is a global creator company on a mission to
liberate the creative voice. Our proximity, understanding, and
trust of creators evolved into a first-of-its-kind creator
ecosystem that includes a full-service creator agency, a 360°
talent management company, a physical campus for creators and
teams, a suite of AI tools and templates, a venture studio, and a
ground-breaking gaming studio. With a team of 300 people around the
world, we bring brands and businesses into value-driven,
creator-led communities. Whalar Group melds entrepreneurship,
technology, and creativity to unlock limitless possibilities. For
more information, visit: www.whalargroup.com.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 90% of Americans every month.
iHeart’s broadcast radio assets alone have more consumer reach in
the U.S. than any other media outlet; twice the reach of the next
largest broadcast radio company; and over four times the ad-enabled
reach of the largest digital only audio service. iHeart is the
largest podcast publisher according to Podtrac, with more downloads
than the next two podcast publishers combined and has the number
one social footprint among audio players, with seven times more
followers than the next audio media brand, and the only fully
integrated audio ad tech solution across broadcast, streaming and
podcasts. The company continues to leverage its strong audience
connection and unparalleled consumer reach to build new platforms,
products and services. Visit iHeartMedia.com for more company
information.
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version on businesswire.com: https://www.businesswire.com/news/home/20241007846041/en/
Media: Angel Aristone iHeartMedia
AngelAristone@iHeartMedia.com Courtney Bartholomew
Whalar Group Courtney.bartholomew@whalargroup.com
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