Ingenio and Interchange Launch Pay Per Call(R) Distribution on Local.com(TM)
07 Novembre 2005 - 12:00PM
PR Newswire (US)
Interchange's Powerful Search Engine Connects Ingenio Advertisers
With Local, Ready-to-Buy Consumers SAN FRANCISCO and IRVINE,
Calif., Nov. 7 /PRNewswire/ -- Ingenio, Inc., the company that
pioneered the Pay Per Call(R) advertising category, and Interchange
Corporation (NASDAQ:INCX), owners and operators of Local.com, a
local search engine, today announced the distribution of Ingenio
Pay Per Call listings on Local.com. Ingenio advertisers now appear
in relevant Local.com search results when a consumer types in a
query for a local business, product or service. This is expected to
make it easier for more consumers to connect with local merchants
and increase Pay Per Call advertisers' exposure to local buyers
nationwide. "Local.com was designed from the ground up as a next
generation local-search product," said Greg Parker, director of
strategic alliances at Interchange. "Our goal in creating a new
consumer search experience is to provide relevant, comprehensive
content through a clean, easy-to-use interface. Ingenio's Pay Per
Call listings will give our visitors more of what they're looking
for -- whether it be a local real estate agent, florist or hotel --
and give them access to those merchants through the telephone." The
local market is widely regarded as the next search and advertising
frontier. Borrell Associates recently reported that spending on
local online advertising grew to $2.7 billion in 2004, a 28 percent
increase over 2003. "Increasingly, consumers are using the Internet
as their primary access point for local information and advertisers
are heeding the call," said Marc Barach, chief marketing officer at
Ingenio. "Pay Per Call is an ideal model for local advertisers who
rely on the phone as a customer conversion tool, but need to tap
the growing pool of consumers searching online for local products
and services. Together with Interchange and Local.com, we are
delivering local buyers and sellers a new and compelling online
avenue for connecting and doing business." Pay Per Call is a
paid-search advertising model pioneered by Ingenio last year that
empowers business -- including small and local merchants who may or
may not operate a website -- to generate targeted phone calls
instead of website clicks, and pay only for calls received. Ingenio
also powers the industry's only ad distribution network dedicated
solely to Pay Per Call. Local.com represents additional
distribution for Ingenio's Advertising Network, which is anchored
by AOL Search. Launched in August 2005, Local.com enables consumers
to find local businesses, products, and services quickly and
easily. Powered by Interchange's proprietary Keyword DNA(TM) and
local-web indexing technologies, Local.com is designed to deliver
consumers highly relevant local-search results. The inclusion of
Ingenio's Pay Per Call advertiser listings represents an additional
way to monetize Local.com's rapidly growing search traffic. NOTE:
Ingenio Pay Per Call listings are live on Local.com today. Pay Per
Call(R) is a registered trademark of Ingenio, Inc. About Ingenio,
Inc. Ingenio, Inc. is the leading provider of ecommerce solutions
that combine today's two most powerful communications tools -- the
Internet and the telephone. Ingenio's suite of solutions, including
the industry-leading Pay Per Call(R) Advertising Platform and
Network, seamlessly integrate the Web and the phone to help
businesses large and small acquire new customers and grow revenue.
Ingenio's patented platform enabled the company to deliver the
first performance-based, Pay Per Call advertising product to market
in 2004 -- and today remains the only Pay Per Call advertising
system that guarantees advertisers mainstream exposure on a network
of top-tier distribution sites, including AOL Search. Ingenio's
unique technology also powers its Live!Advice(TM) Directories
offering, which facilitates real-time conversations between online
buyers and sellers of advice and information. Founded in 1999,
Ingenio is a profitable company with top-tier customers and
partners in both America and Europe, including AOL, Microsoft, SBC
SMARTpages.com, MIVA, Inc. and the IRS. Headquartered in San
Francisco, Ingenio has enabled more than 2 million ecommerce
transactions between buyers and sellers through its web and
telephony platform, and today produces 20 million e-commerce
minutes each quarter. Please visit http://www.ingenio.com/ for more
information. About Interchange Interchange Corporation owns and
operates Local.com (http://www.local.com/), a leading local-search
engine powered by the company's proprietary Keyword DNA(TM) and
local-web indexing technologies. The company serves local and
national Internet, wireless and operator assisted local-search
markets in the United States and Europe. Interchange generates
revenue principally from paid-search advertising. The company is
headquartered in Irvine, California, with European headquarters in
Stockholm, Sweden. For more information on Interchange, please
visit: http://www.interchangeusa.com/. Media Contact for Ingenio:
Valerie Garing Combs Direct: 415-248-4029 Email: Media Contact for
Interchange: Corporate Communications Contact: David Alpern,
Interchange Corporation / 949-789-5284 / Fax: 949-784-0880 Investor
Relations Contact: John Baldissera, BPC Financial Marketing
800-368-1217 DATASOURCE: Ingenio, Inc. CONTACT: Valerie Garing
Combs of Ingenio, +1-415-248-4029, or ; or David Alpern, Corporate
Communications of Interchange Corporation, +1-949-789-5284, or fax,
+1-949-784-0880, or ; or investors, John Baldissera of BPC
Financial Marketing, 800-368-1217, for Ingenio Web site:
http://www.local.com/ Web site: http://www.ingenio.com/
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