Local.com Launches Private Label Local Search Engine for Regional Media
02 Marzo 2006 - 1:30PM
Business Wire
Interchange Corporation (Nasdaq:INCX), owner of Local.com, a
leading local search engine, today launched LocalConnect, a private
label local search engine for regional web sites and publishers to
provide local search on their web sites. Local sponsored search
will grow far more quickly than online local advertising overall
(Borrell Associates, Inc., Sept. 2005), and LocalConnect enables
publishers to tap into this growth market while making their sites
more relevant and useful for their local audiences. LocalConnect
(www.local.com/localconnect) offers publishers a simple three-step
process to customize and build a powerful local search engine for
their site within days. LocalConnect also represents added revenue
opportunities for web sites by allowing them to integrate and
enhance their own advertiser listings with local and national
sponsored listings from Interchange's large network of advertisers.
Interchange has developed and hosted internal search engines for
several small- to medium-sized businesses. According to Vickie
Young, Vice President of Product Management at Interchange, "We saw
demand from regional media for a better local search engine for
their own sties. This led to the development of LocalConnect."
LocalConnect uses Interchange's patent-pending Keyword DNA(TM) and
web indexing local search technologies, which enables users to more
easily search for local businesses, products and services. Keyword
DNA utilizes business characteristics such as location, service
area and business-specific keywords to automatically create a
searchable keyword profile for each local business. The web
indexing technologies crawl the web sites of local businesses to
ensure that up-to-date content is available to consumers direct
from the business source. "We have used Interchange's search
interface platform for our online community. Since we've
implemented the search functions, our online traffic has increased
significantly," said Allan W. Kiezel, Chief Technology Officer for
LIDaily.com. "It has also greatly impacted our online advertising
sales. This search capability has definitely gained interest and
recognition from our members and is helping us bring Long Island
local businesses and consumers together." Peter Krasilovsky,
publisher of The Local Onliner, a leading newsletter analyzing
local media trends, states, "Small- and medium-sized businesses,
such as newspapers, real estate agents, auto dealers and
bookstores, are increasingly supporting broader local information
needs for their customers. LocalConnect is ideally positioned to
support these rising trends." About Interchange Interchange
Corporation (Nasdaq:INCX) owns Local.com (www.local.com), a leading
local-search engine that has grown to over 8 million visitors per
month and is powered by the company's proprietary Keyword DNA(TM)
and local-web indexing technologies. The company serves local and
national Internet, wireless and operator assisted local-search
markets in the United States and Europe. Interchange generates
revenue principally from paid-search advertising. The company
recently launched a 60,000 strong domain syndication network in the
United States and has also announced plans to launch Local.com in
Europe during 2006. The company is headquartered in Irvine, Calif.,
with European headquarters in Stockholm, Sweden. For more
information on Interchange, please visit: www.interchangeusa.com.
Forward-Looking Statements: All statements other than statements of
historical fact included in this document regarding our anticipated
financial position, business strategy and plans and objectives of
our management for future operations, are forward-looking
statements. When used in this report, words such as "anticipate,"
"believe," "estimate," "plans," "expect," "intend" and similar
expressions, as they relate to Interchange or our management,
identify forward-looking statements. Any forward-looking statements
are based on the beliefs of our management as well as assumptions
made by and information currently available to our management.
Actual results could differ materially from those contemplated by
the forward-looking statements as a result of certain factors,
including, but not limited to, our ability to stabilize our
national paid search advertising business, our ability to operate,
grow and monetize our local search engine, Local.com, and
incorporate our local-search technologies, market the Local.com
domain as a destination for consumers seeking local-search results,
grow our business by enhancing our local-search services, improve
our filtering technologies expand our Advertiser and Distribution
Networks, expand internationally, integrate the operations and
effectively utilize the technology of Inspire, a Swedish Internet
and wireless local-search technology company, which we recently
acquired, integrate the operations and effectively utilize the
technology of Inspire, develop our products and sales, marketing,
finance and administrative functions and successfully integrate our
expanded infrastructure, as well as our dependence on major
advertisers, competitive factors and pricing pressures, changes in
legal and regulatory requirements, and general economic conditions.
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respect to future events and are subject to these and other risks,
uncertainties and assumptions relating to our operations, results
of operations, growth strategy and liquidity. All subsequent
written and oral forward-looking statements attributable to us or
persons acting on our behalf are expressly qualified in their
entirety by this paragraph. Our Annual Report on Form 10-KSB,
subsequent Quarterly Reports on Form 10-QSB, recent Current Reports
on Form 8-K and other Securities and Exchange Commission filings
discuss the foregoing risks as well as other important risk factors
that could contribute to such differences or otherwise affect our
business, results of operations and financial condition. The
forward-looking statements in this release speak only as of the
date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason.
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