Limelight Networks(R) Acquires SaaS Provider Clickability, Adds Web Content Management to Offer Customers Complete Website Lifec
02 Maggio 2011 - 10:00PM
Limelight Networks, Inc. (Nasdaq:LLNW) ("Limelight") today
announced the acquisition of Clickability, a software-as-a-service
(SaaS) provider of web content management (WCM) tools. Founded in
1999, San Francisco-based Clickability helps enterprise marketers
and online publishers create, manage and publish content globally;
track visitor experiences; and implement branding, social media,
and demand generation campaigns on a website.
"Clickability is a perfect complement to our Limelight Video
Platform business, where we are seeing strong traction and where
revenue has doubled since we acquired it six months ago.
Traditional IT services and software applications are migrating
into the cloud for better scale, higher performance, and global
reach. With the addition of web content management, Limelight can
now help customers capitalize on this important trend by handling
the complete website lifecycle in the cloud, including publishing
workflow, website hosting, site acceleration, video publishing,
mobile and tablet distribution, and effective monetization
utilizing closed-loop marketing," said Jeff Lunsford, chairman and
chief executive officer, Limelight Networks, Inc.
"This acquisition expands Limelight's total addressable market
in cloud-based services by $1 billion, and the web content
management segment is expected by Gartner to grow to $1.7 billion
by 2014. Limelight has built a track record of successfully
integrating other high-value, high-margin cloud-based services. We
look forward to continuing that success with Clickability as they
begin to leverage our technical and operational infrastructure,"
added Lunsford.
Clickability's web content management and web marketing tools
are complementary with the Limelight video platform, site
acceleration, mobility, and EyeWonder advertising services. With
these services together on a single, global platform, Limelight
will be able to deepen its relationships with publishers,
enterprises, and agencies by providing them with streamlined
workflows, differentiated performance, global scale, and insights
that can accelerate time to revenue. Clickability serves over 60
customers in markets such as media, high tech, financial services,
government, and manufacturing, including Amcor, BMC, Minneapolis
Star Tribune, PR Newswire, and Swiss Re.
"With the increasing demand of business buyers and consumers for
more content online, the need for publishing and web marketing
capabilities to efficiently manage that experience increases. In
joining Limelight, we will be able to accelerate our growth and
product innovation cycle, as well as have additional resources and
global cloud computing capacity to scale with our growing customer
base," said Jeff Freund, CEO, Clickability.
The transaction was completed with a combination of Limelight
Networks common stock and cash and is valued at approximately $10
million. Limelight expects Clickability to contribute approximately
$4.5 million to $5 million of revenue in the second half of 2011,
and to be accretive in 2012. Catapult Advisors LLC acted as
exclusive financial advisor to Clickability on the transaction.
Safe-Harbor Statement
This press release contains forward-looking statements
concerning the company's operations, financial performance, the
integration of business operations and use of acquired technology
and intellectual property. Forward-looking statements are not
guarantees and are subject to a number of risks and uncertainties
that could cause actual results to differ materially including,
risks associated with the integration of acquired business
operations and other risks described in the company's quarter
report on Form 10Q and other periodic reports filed with the
Securities and Exchange Commission. The Company assumes no duty or
obligation to update or revise any forward-looking statements for
any reason.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) provides solutions that
enable business and technology decision makers to profit from the
shift of content and advertising to the online world, the explosive
growth of mobile and connected devices, and the migration of IT
applications and services into the cloud. Over 1800 customers
worldwide use Limelight's massively scalable software services to
engage audiences, enhance brand presence, analyze viewer
preferences, optimize advertising, manage and monetize digital
assets, and ultimately build stronger customer relationships. For
more information, please visit http://www.limelightnetworks.com or
follow us on Twitter at www.twitter.com/llnw.
Copyright (C) 2011 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Paul Alfieri of Limelight Networks, Inc.
+1-646-875-8835
palfieri@llnw.com
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