Limelight Networks(R) Dynamic Site Platform Reveals New Features and Capabilities for Enterprise Marketers and Online Publish...
10 Agosto 2011 - 2:02PM
Limelight Networks, Inc. (Nasdaq:LLNW) ("Limelight") today
announced that Limelight Dynamic Site Platform is offering several
new features in its latest series of updates. An upgrade of prior
technology, acquired by the purchase of Clickability in May 2011,
these updates include extensive Web Content Management capabilities
for enterprise marketers and online publishers. The latest updates
include:
- Enhanced tools for content editors
- New Account-based website marketing capabilities
- Improved mobile site publishing
- Extended Website Express Solution features
"Launched over the past several months, the cloud-based
Limelight Dynamic Site Platform offers enterprise marketers and
online publishers enhanced tools for state-of-the-art web content
management for not only online, but mobile users," said Jeff
Freund, VP and GM Web Content Management Group, Limelight Networks.
"Unlike expensive, one-size-fits-all, on-premise WCM solutions, our
platform offers significant advantages with improved workflow,
personalization and content targeting, and mobile site
publishing."
The latest Dynamic Site Platform updates allow enterprise
marketers and online publishers to more easily manage their web
content with enhanced workflow, better leverage personalization and
targeting tools for more engaging web experiences, and seamlessly
create compelling mobile experiences. Web Content
Management
Limelight Dynamic Site Platform contains significant
enhancements to content workflow. In-context editing is provided
through a new Website View, which allows users to update content
through an editable version of the website and see their changes
instantly. Publishing Packages make it easier to coordinate the
publishing of multiple pieces of content by scheduling groups of
assets to go live at the same time, and Historical Views of content
enable users to publish multiple versions of the same content.
Website Marketing
This update introduces an account model into the Website
Marketing Acceleration (WMA) solution to allow marketers to track
accounts, not just individuals. These enhanced visitor
identification capabilities support current B2B selling best
practices and provide more opportunities to deliver targeted
content and personalized experiences. Additionally, WMA now offers
the marketer the ability to easily set up rules to segment visitors
based on their profile, demographic and firmographic
information.
Mobile Site Publishing
With the growing importance of mobile website publishing,
Limelight Dynamic Site Platform now includes tools to help users
engage their visitors on mobile devices. Dynamic Site Platform
creates a dynamic view of existing web content and services that is
optimized for viewing by iOS, Android and other connected devices.
Specifically, this technology detects a visitor's device and
optimizes the view of the content and functions and images based on
the device, screen size, ability and format support.
Website Express Solution
The updates to Dynamic Site Platform also add multilingual
workflow and website management capabilities to the Website Express
Solution, enabling users to efficiently engage with a global
audience. This solution provides Limelight Dynamic Site
Platform-powered websites in as little as thirty days and at a
fraction of the cost of traditional WCM implementations.
These updated features are available immediately to all
customers. For a complete list of new capabilities, or to see a
demo, please visit http://www.clickability.com/.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) provides solutions that
enable business and technology decision makers to profit from the
shift of content and advertising to the online world, the explosive
growth of mobile and connected devices, and the migration of IT
applications and services into the cloud. Approximately 1800
customers worldwide use Limelight's massively scalable software
services that engage audiences, enhance brand presence, analyze
viewer preferences, optimize advertising, manage and monetize
digital assets, and ultimately help build stronger customer
relationships. For more information, please visit www.limelight.com
or follow us on Twitter at www.twitter.com/llnw.
Copyright © 2011 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Leah Gladu
678.891.1806
lgladu@llnw.com
Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com
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