Limelight Networks, Inc. (Nasdaq:LLNW) today announced a broad
expansion of its Software as a Service (SaaS) offerings to
customers in both Japan and Korea. By augmenting its existing CDN
presence in the region with a proven set of SaaS solutions for
mobile delivery and rich content management, Limelight helps
enterprise customers and media and entertainment companies enhance
their online businesses and address the explosive growth of rich
content on both web-based and mobile platforms.
"Online content consumption is growing at a significant pace
throughout Asia," commented Andrew Clark, Vice President, Asia
Pacific Sales and Operations. "With the exponential growth of
online and mobile video and continuing adoption of mobile devices,
publishers and enterprises alike require the content management and
delivery services to help them capitalize on these
trends. Limelight's proven suite of site acceleration, video
publishing, mobile and tablet distribution, and other SaaS-based
solutions will empower existing and future customers throughout the
region to readily enhance their online presences."
The specific Limelight solutions now being offered in Japan and
Korea include the following:
Limelight Accelerate Family of Services
Limelight Accelerate combines industry-leading browser-based
acceleration techniques with a robust global network platform to
maximize Time to Action—the time it takes for visitors to first
engage with content on online and mobile sites. Limelight
Accelerate boosts website or application performance twofold to
fivefold, helping businesses benefit from more time on site,
reduced abandonment rates, increased page views and improved
conversion rates.
Limelight Accelerate family of services includes:
Limelight Accelerate Commerce reduces incidents of consumer
abandonment on E-commerce sites and streamlines the online shopping
path as customers browse stores, learn about products and finalize
their purchases at checkout.
Limelight Accelerate Web Applications is a business-to-business
solution targeted to improve the online web experience for distance
learning portals, client extranet sites and/or customer service
portals for employees, partners or members of the public to access
information where it is desirable to get users to spend more time
on sites and improve online business processes.
Limelight Accelerate Mobile speeds the delivery of web
applications to mobile devices.
Limelight Accelerate Express is a standalone service that
integrates with existing CDN or web acceleration service to improve
Time to Action.
Limelight Reach Suite
With a combination of device detection, adaptive intelligence,
and optimized delivery technologies, the Limelight Reach suite can
target audiences everywhere, on every kind of connected
platform. Limelight Reach services also offer unprecedented
flexibility, with the ability to fit existing workflow for hosting
and publishing content, as well as evaluating and reporting on
audience analytics. The Limelight Universal URL even
makes it easier to promote content across multiple devices. Users
create one address for email, text message, and online and offline
campaigns, and users get the best playback experience on the
Internet – no matter how they choose to connect.
Limelight Reach Video
Publish once, and deliver a high-quality experience everywhere
with our innovative service for encoding, formatting, and
transporting content to connected devices of every kind.
Limelight Reach Ads
Extend monetization opportunities beyond the PC with our
intelligent ad insertion service. Reach Ads supports pre-roll and
post-roll video advertising in any environment — computer, mobile
app, games, widgets, and more.
Limelight Reach Interactive
Tap the power and popularity of mobile apps. Reach Interactive
delivers premium in-stream video ads, complete with tappable and
clickable components that run on iOS and Android devices. It's
never been easier to create, deploy, and monitor online campaigns –
and gain valuable information about playback and user
interaction.
Limelight Video Platform
Limelight Networks brings rich media to life, with flexible
tools to help businesses publish, manage, analyze, and monetize
high-quality video on the web. Limelight Video Platform
enables users to manage their entire online video workflow or
choose only the pieces they need to support the publishing
process.
Limelight Video Platform starts as a simple video publishing
tool, but quickly reveals its depth with sophisticated metadata
management, seamless integration with your existing CMS,
real-time analytics, in-video search, and full support for multiple
publishing models including free, subscription, and ad-supported
video.
Availability
The Limelight Accelerate family of products, Reach product suite
and Limelight Video Platform are available immediately in both
Japan and Korea.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) provides solutions that
enable business and technology decision makers to profit from the
shift of content and advertising to the online world, the explosive
growth of mobile and connected devices, and the migration of IT
applications and services into the cloud. Our worldwide customers
use Limelight's massively scalable software services to engage
audiences, enhance brand presence, analyze viewer preferences,
optimize advertising, manage and monetize digital assets, and
ultimately build stronger customer relationships. For more
information, please visit http://www.limelightnetworks.com or
follow us on Twitter at www.twitter.com/llnw.
Copyright (C) 2011 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners
CONTACT: Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com
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