Limelight Networks(R) Research Finds Consumers Intend to Make More Purchases Using Mobile Devices This Holiday Season
29 Novembre 2011 - 2:03PM
Limelight Networks, Inc. (Nasdaq:LLNW) today released research
results indicating that between 20-25% more consumers will research
and/or purchase holiday gifts on their Internet-connected mobile
devices this year than last year. Respondents who have used an
Internet-connected mobile device to research or purchase products
in the past were asked about their holiday buying intentions this
year. The survey found that 89% of smartphone users and 89% of
tablet users intend to research and/or purchase holiday gifts on
their mobile device this season. This is up from holiday season
2010 by 25% for smartphone users and by 20% for tablet users.
"As ownership of smartphones and tablets continues to rise, more
consumers are shopping on these devices, making it imperative for
retailers to seriously consider their m-commerce strategies," said
David Hatfield, Senior Vice President, Sales and Marketing,
Limelight Networks. "Retailers who optimize their mobile shopping
experiences will have the opportunity to increase sales conversions
this holiday season and boost brand loyalty for future
shopping."
Shopping on Smartphones This Holiday Season Versus Last
Holiday Season
Respondents were asked how much holiday gift research and/or
purchasing they intend to do with their Internet-connected mobile
device during the upcoming holiday season versus how much holiday
gift research and/or purchasing they did with their device last
holiday season.
Respondents who use smartphones with iOS, Android or Windows
operating systems reported their smartphone use for holiday
shopping activities as such:
- A bit here and there: 54% this year vs. 44% last year
- Between 20-50%: 22% this year vs. 19% last year
- More than 50%: 13% this year vs. 8% last year
- Did not/will not use their mobile device for shopping: 11% this
year vs. 29% last year
Other Smartphone Holiday Shopping Behaviors
- 89% intend to research and/or purchase holiday gifts on their
smartphone this year, compared to 71% last year – an increase of
25%
- 35% intend to research and/or purchase 20% to 100% of their
holiday gifts on their smartphone
- 11% reported that they are not planning to use their smartphone
to research and/or purchase holiday gifts this year – a decrease of
62% compared to last year
Shopping on Tablets This Holiday Season Versus Last
Holiday Season
Respondents who use tablets reported their tablet use for
holiday shopping activities as such:
- A bit here and there: 40% this year vs. 39% last year
- Between 20-50%: 31% this year vs. 19% last year
- More than 50%: 18% this year vs. 16% last year
- Did not use their mobile device for shopping:11% this year vs.
26% last year
Other Tablet Holiday Shopping Behaviors
- 89% intend to research and/or purchase holiday gifts on their
tablet this year, compared to 74% last year – and increase of
20%
- 49% intend to research and/or purchase holiday gifts on their
tablet for between 20%-100% of their holiday gifts
- 11% reported that they are not planning to use their tablet to
shop for holiday gifts this year – a decrease of 58% compared to
last year
Survey Respondents
The survey examined the holiday shopping behaviors of those who
have previously used an Internet-connected smartphone or tablet to
research and/or purchase products. Of approximately 500 respondents
who completed the survey:
- 83% have researched and purchased a product on a shopping site
using their Internet-connected mobile device
- 17% of respondents have simply researched products on a
shopping site using their Internet-connected mobile device
- 96% own a smartphone
- 27% own a tablet
Limelight Networks surveyed a panel of consumers. Initially, a
total of 1,052 consumers entered into the survey. The first
question asked consumers to select from a list which, if any,
Internet-connected mobile device they own. Only those who own
smartphones that use an iOS, Android, or Windows operating system
(OS) and/or who own a tablet could continue taking the survey,
which included 771 respondents. Respondents were then asked if they
had previously researched and/or purchased a product on a shopping
site using their Internet-connected mobile device. Respondents who
answered "yes" were allowed to continue the survey, which included
520 respondents. Thus, a total of 520 respondents completed the
survey, and only their responses are included in the
results.
- 73% of all initial respondents own smartphones that use an iOS,
Android, or Windows operating system (OS) and/or who own a tablet
(771 out of 1,052)
- 67% of respondents who own smartphones that use an iOS,
Android, or Windows operating system (OS) and/or who own a tablet
have researched and/or purchased products on a shopping site using
their Internet-connected mobile device (520 out of 771)
- Almost 50% of all initial respondents own smartphones that use
an iOS, Android, or Windows operating system (OS) and/or who own a
tablet and have used their device to research and/or purchase
products on a shopping site (520 out of 1,052)
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) provides solutions that
enable business and technology decision makers to profit from the
shift of content and advertising to the online world, the explosive
growth of mobile and connected devices, and the migration of IT
applications and services into the cloud. Our worldwide customers
use Limelight's massively scalable software services that engage
audiences, enhance brand presence, analyze viewer preferences,
optimize advertising, manage and monetize digital assets, and
ultimately help build stronger customer relationships. For more
information, please visit http://www.limelightnetworks.com or
follow us on Twitter at www.twitter.com/llnw.
Copyright © 2011 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com
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