'Punjab Kesari Group' Selects Limelight Networks(R) Integrated Cloud-Based Services for Online Video Publishing and Media Del...
08 Febbraio 2012 - 2:00PM
Limelight Networks, Inc. (Nasdaq:LLNW) ("Limelight") today
announced that Punjab Kesari Group has selected Limelight's online
video publishing and media delivery services. The publisher is
leveraging Limelight's integrated cloud-based services and global
computing platform to streamline the process of uploading,
managing, and delivering its growing video library and to ensure
maximum site performance for its expanding global audience.
Punjab Kesari Group is one of the leading newspaper groups of
India with a daily circulation of 1.1 million copies. Its
online site publishes the latest news in three languages – Hindi,
Punjabi and Urdu – and has around one million viewers from across
the globe, including India, U.S., Canada, Europe, and
Australia. To boost viewer engagement and site traffic,
Punjab Kesari Group recently began adding more videos to its
site. Initially, its videos were produced externally, but the
publisher is now producing its own videos, allowing it to quickly
grow its library.
"As we added more videos online, our library became more
time-consuming to manage and our site performance suffered, causing
serious buffering issues for our viewers," said Abhijay Chopra,
Director, Punjab Kesari Group. "We chose Limelight as our sole
provider for online video publishing and content delivery to help
us address these issues and create a more powerful online
experience for our viewers. Since using Limelight's services,
our site traffic has grown 30% month by month, and our number of
video views has increased exponentially. Our library now
contains over 5,000 videos, and our site offers between
500-700 videos at any one time. Even with this growth, we can
manage our library with ease."
Punjab Kesari Group is employing Limelight's integrated
cloud-based services – Limelight Deliver and Limelight Video
Platform – to meet the following requirements:
- Deliver high quality video and images with minimal buffering
and site delays
- Streamline the process of uploading, managing, publishing, and
delivering both on-demand and live streaming videos
- Monetize videos using pre-roll ads
- Scalability: Ensure optimal site performance regardless of
traffic spikes or end user location and expand the video library
without impacting internal efficiency
- Optimize videos based on key analytics, including
viewer engagement and geography
Both Video Platform and Deliver leverage Limelight's global
computing platform to ensure that high quality videos quickly reach
worldwide viewers, even during intense peaks in traffic. All
services are managed within a single interface, and Punjab Kesari
Group can access real-time performance information to make
adjustments as needed.
"Through our integrated services, Punjab Kesari Group can
efficiently upload large volumes of content, monitor the viewer
experience, and improve video performance, freeing them to focus
their efforts on creating compelling content that will ultimately
drive revenue," notes Andrew Clark, Vice President, Asia Pacific
Sales and Operations. "India has seen 25% growth in internet
users in the past 12 months, and it's the world's
second-largest mobile phone market with 893 million users, giving
Limelight significant growth opportunities in this region. We
look forward to helping more companies like Punjab Kesari Group
provide consistent, high quality experiences for their end
users."
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) provides solutions that
enable business and technology decision makers to profit from the
shift of content and advertising to the online world, the explosive
growth of mobile and connected devices, and the migration of IT
applications and services into the cloud. Our worldwide customers
use Limelight's massively scalable software services that engage
audiences, enhance brand presence, analyze viewer preferences,
optimize advertising, manage and monetize digital assets, and
ultimately help build stronger customer relationships. For more
information, please visit http://www.limelight.com or follow us on
Twitter at www.twitter.com/llnw.
Copyright © 2012 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Heather Miller
215.867.8600 x239
media@llnw.com
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