Can You Give Up Your Mobile Phone for One Day? Limelight Networks’ “State of Digital Lifestyles” Report Shows Nearly Ha...
26 Giugno 2018 - 2:30PM
Business Wire
Consumers increasingly depend on technology and
say it has positively impacted their lives
Consumers worldwide increasingly depend on internet-connected
devices, with 80 percent reporting digital technology has made a
positive impact on their lives. According to the new “State of
Digital Lifestyles” report from Limelight Networks (Nasdaq: LLNW),
a global leader in digital content delivery, mobile phones have
become such an integral part of daily life that nearly half of
consumers surveyed say they could not go a single day without
them.
Respondents in ten countries were asked how they interact with
digital media and the impact of technology on their lives. When
asked how long people could part with their favorite digital
devices, 48 percent of global consumers noted they would not be
able to stop using their mobile phones for even one day. Dependence
on phones was highest in Malaysia, where 69 percent of consumers
noted they could not give up these devices. Laptop and desktop
computers were the second most integral technology, with 33 percent
of global respondents reporting they can’t go a day without
theirs.
Consumers have yet to widely embrace digital assistants such as
Amazon Echo and Google Home. Globally, only 19 percent currently
own one of the devices, led by the U.S. at 35 percent, with Japan
having the lowest adoption at seven percent. The main hurdle to
adoption is that only 35 percent of consumers fully trust digital
assistants to provide general information such as weather, news and
research. Less than one-third (29 percent) fully trust digital
assistants for online shopping, and just 22 percent trust them for
home automation.
Additional insights from the report include:
- Security is a top concern when using
internet-connected devices. Nearly half (45 percent) of global
consumers are concerned about the privacy of data collected by
digital assistants, and 42 percent worry about security and
potential hacking into the devices.
- Entertainment has gone digital, with
music leading the way. Globally, 61 percent of consumers prefer
to stream movies and television shows online rather than
downloading or using DVDs, and 53 percent prefer to stream music.
Notably, only eight percent of global consumers still purchase
audio CDs. Music is the most popular type of online content
accessed by global consumers, followed by movies and TV shows, and
apps.
- Consumers expect high-quality online
experiences. Most consumers (88 percent) are frustrated by the
process of accessing and using digital content, with over one-third
(37 percent) noting rebuffering or stopped playback as their
primary frustration.
“Digital interactions play an increasingly important role in
society today, making lives more connected and productive. As
people become more reliant on these connected devices for
information, entertainment, and to simplify everyday tasks,
expectations for performance are rising,” said Michael Milligan,
Senior Director at Limelight Networks. “At Limelight, we
continue to develop innovative solutions that help content
distributors and manufacturers address consumer demands for
high-quality, responsive, and secure online experiences.”
The State of Digital Lifestyles report is based on responses
from 5,000 consumers in France, Germany, India, Italy, Japan,
Malaysia, Singapore, South Korea, the United Kingdom, and the
United States age 18 and older who had downloaded software or
streamed online video or music during the last month. The full
report is available here.
About LimelightLimelight Networks Inc., (NASDAQ: LLNW), a
global leader in digital content delivery, empowers customers to
better engage online audiences by enabling them to securely manage
and globally deliver digital content, on any device. The company’s
Limelight Orchestrate Platform includes a global infrastructure
with a fully-integrated suite of capabilities and services to help
you address all your content delivery needs. The Orchestrate
Platform solves your most important content delivery challenges so
you can deliver the next great digital experience anywhere. For
more information, visit www.limelight.com , follow us
on Twitter, Facebook and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20180626005863/en/
Press:SHIFT CommunicationsLori Niquette,
617-779-1800Limelight@shiftcomm.comorInvestor
Inquiries:Limelight Networks Inc.ir@limelight.com
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