Geeknet Names MTV Executive Jason Baird Chief Operations Officer
15 Aprile 2010 - 2:30PM
Geeknet, Inc. (Nasdaq:LNUX), the online network for the global geek
community, today announced the appointment of Jason Baird as its
Chief Operations Officer effective immediately.
"Jason is a world class leader in online advertising
operations," said Scott L. Kauffman, President and CEO of Geeknet.
"He brings to us an exceptional skill set in developing and
executing global operations, as well as deep experience in
constructing international best practices that will create
efficiencies in our day-to-day operational functions."
Baird comes to Geeknet with over a decade of service at MTV
Networks, where he was most recently Vice President, Online
Advertising Sales Strategy and Operations for the International
division. While there, Baird founded and supervised all aspects of
advertising operations, planning and product. He headed a global
team spanning Asia-Pacific, Latin America and Europe that drove
significant revenue growth. Through innovative yield management,
pricing and packaging, he optimized the online offering, creating
efficiencies, which realized meaningful cost savings.
Prior to his tenure in the International division, Baird was
Senior Director, Online Advertising Operations and Product for MTV
Networks. In that role, he was instrumental in executing campaign
delivery and pioneering products such as online video advertising
for premium sites, including: MTV.com, Nick.com, ComedyCentral.com,
VH1.com, Gametrailers.com, AddictingGames.com, Shockwave.com and
Neopets.com.
Before MTV Networks, Baird worked in Client Services at
NetGravity (now DoubleClick's Enterprise Solution), where he
supported campaign fulfillment and the implementation of new
advertising technologies. Baird studied Psychology and Philosophy
at the University of Illinois, Champaign-Urbana.
"Geeknet serves an elite audience all over the world. This
community of tech-savvy users is highly sought after by top
advertisers," said Baird. "I look forward to building from the
tremendous potential already in place to help optimize operations,
accelerate revenue growth and effectively service our
customers."
About Geeknet
Geeknet is the online network for the global geek community. Our
sites include SourceForge, Slashdot, ThinkGeek, Ohloh and
freshmeat. We serve an audience of nearly 45 million users* each
month and provide the tech-obsessed with content, culture,
connections, commerce, and all the things that geeks crave. Want to
learn more? Check out geek.net.
(*March 2010 Unique Visitors 44.9M. Source: Google Analytics and
Omniture)
The Geeknet, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7330
Geeknet is a trademark of Geeknet, Inc. SourceForge,
Slashdot, ThinkGeek, Ohloh and freshmeat are registered trademarks
of Geeknet, Inc. in the United States and other countries. All
other trademarks or product names are the property of their
respective owners.
NOTE REGARDING FORWARD-LOOKING STATEMENTS: This press release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. These statements
are based on our current expectations, and involve risks and
uncertainties. Forward-looking statements contained herein include
statements regarding the appointment of the Chief Operations
Officer and his capabilities and experience. Actual results may
differ materially from those expressed or implied in such
forward-looking statements due to various factors, including our
ability to attract and retain qualified personnel and the risk
factors identified in our Annual Report on Form 10-K for the fiscal
year ended December 31, 2009. These documents are available at the
Securities Exchange Commission website: www.sec.gov. All forward
looking statements included in this press release are based upon
information available to us as of the date hereof, and we do not
assume any obligations to update such statements or the reasons why
actual results could differ materially from those projected in such
statements.
CONTACT: Airfoil Public Relations
Media Contact:
Tracey Parry
(650) 691-7302
geeknet@airfoilpr.com
The Blueshirt Group for Geeknet, Inc.
Investor Relations Contact:
Todd Friedman
Stacie Bosinoff
(415) 217-7722
ir@geek.net
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