IncrediMail Appoints New Vice President of Online Communities to Create Social Network; New President of BizChord Also Hired
12 Marzo 2007 - 2:35PM
Business Wire
IncrediMail Ltd. (NASDAQ:MAIL), a leading software company
specializing in consumer Internet products and services, announced
today that Nimrod May has been named Vice President of Online
Communities, and that Hagay Elyakim has joined IncrediMail�s
BizChord Ltd. subsidiary, in charge of IncrediMail's transaction
processing activities, as President. They will both be based in the
company�s headquarters in Tel Aviv, Israel. Nimrod May, former head
of marketing for Jetix Europe (formerly Fox Kids Europe), a
majority owned company of the Disney� corporation, will be
responsible for creating a social network for the use of
IncrediMail's 10 million-plus users worldwide � including those
users that have created their own IncrediMail-oriented websites and
blogs. The social network, or consolidated platform, that Mr. May
will help create is intended to allow IncrediMail�s users to, among
other things: Produce their own personal web page(s); Create and
share personal email backgrounds, wallpapers and screensavers with
other IncrediMail users; and Participate in forums, chats and other
community outlets �I am excited to be joining the IncrediMail team
and look forward to connecting users around the world to one
another,� said May. �The addition of social networking is intended
to enable users to interact � not only with each other but also
with IncrediMail � like never before.� Mr. May will use the
consolidated platform (e.g. forums, chats and other community
tools) to increase interaction among IncrediMail�s users as well as
communication between the users and the company. For instance, a
user seeking technical support would be able to post questions on
the forum and receive support from IncrediMail's professionals as
well as suggestions from fellow users. IncrediMail expects that the
benefits of a social networking platform will be three-fold for
IncrediMail: 1) enhance the sales of products and services, 2)
provide an additional platform for revenue advertising and 3)
provide value for IncrediMail�s users. �Our company is dedicated to
connecting users through their common interests, and social
networking is the next logical step in our evolution,� said Yaron
Adler, CEO of IncrediMail. �We look forward to May leveraging his
vast marketing knowledge to spearhead this initiative.� Mr. Hagay
Elyakim, who has been appointed President of BizChord Ltd.'s and
joined its board of directors, will focus on the continued
development of BizChord�s billing solution platform as well as the
expansion of its business internationally. �BizChord is a great
business solution with international potential, so we are pleased
to have Elyakim help drive that business,� Adler added. �We believe
that the e-commerce arena is bigger and more pervasive than ever.
We are confident that Hagay�s experience and vision will contribute
to fulfilling BizChord's potential.� Elyakim brings years of
experience in sales and marketing�and business development to his
post at BizChord, including a six years in sales at�NetVision
(TASE:NTSN),�a major Israeli service provider for internet access,
telephony and value-added services. Most recently he headed the
Enterprise�Sales & Marketing�Department for NetVision. About
IncrediMail Ltd. IncrediMail designs and markets an integrated
suite of customized and entertaining email software products for
the consumer market, offering users the ability to design highly
personalized email presentations with our large collection of
multimedia content for email communication. Our products include:
IncrediMail Xe, which allows users to personalize email messages
with creative features and is offered free of charge; IncrediMail
Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter
Creator, which enables further personalization of backgrounds; The
Gold Gallery, a content database of additional backgrounds,
animation and notifiers, JunkFilter Plus, an anti-spam solution,
and the recently introduced Magentic, a desktop enhancing solution.
IncrediMail generates revenue by the sale of these products and
services; licensing and co-branding the Incredi brand to operators
of third party websites; and selling paid advertising and sponsored
links on its website and email client. For more information about
IncrediMail, visit www.incredimail-corp.com. Forward Looking
Statements This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of the
Company. The words "believe," "expect," "intend," "plan," "should"
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of the Company with respect to future events and
are subject to risks and uncertainties. Many factors could cause
the actual results, performance or achievements of the Company to
be materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, including, among others, changes in the
markets�in which the Company operates and in general economic and
business conditions, loss of key customers and unpredictable sales
cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, both referenced and
not referenced in this press release. Various risks and
uncertainties may affect the Company and its results of operations,
as described in reports filed by the Company with the Securities
and Exchange Commission from time to time. The Company does not
assume any obligation to update these forward-looking statements.
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