MAIL Incredimail Ltd. (MM)

Standard & Poor�s announced today that it has commenced Factual Stock Report coverage on IncrediMail Ltd. IncrediMail Ltd. (NSC:MAIL) designs and markets an integrated suite of customized and entertaining email software products for the consumer market, offering users the ability to design highly personalized email presentations with the company's large collection of multimedia content for email communication. The company's products include: IncrediMail Xe, which allows users to personalize email messages with creative features and is offered free of charge; IncrediMail Premium, an enhanced version of IncrediMail Xe; IncrediMail Letter Creator, which enables further personalization of backgrounds; The Gold Gallery, a content database of additional backgrounds, animations and notifiers; JunkFilter Plus, an anti-spam solution; and Magentic, a solution offering desktop wallpapers and screensavers. IncrediMail generates revenue by the sale of these products and services; licensing and co-branding the Incredi brand to operators of third party websites; and selling paid advertising and sponsored links on its website and email client. The company's products are available in eight languages in addition to English. IncrediMail Xe offers various features that the user can apply to email messages including: pre-prepared backgrounds and letterheads; animated notifiers (animated indications that mail has been received); emoticons (animations that are intended to convey emotions); 3D effects; handwritten signatures; a web gallery with additional animations, notifiers and email backgrounds; sound effects; and virtual e-cards. IncrediMail Xe also includes basic anti-spam features that allow users to specify trusted domains and email addresses. This report will also be accessible on an ongoing basis to the investment community -- scores of buy-side institutions and sell-side firms that utilize S&P research and information platforms daily. Millions of self-directed investors also have access to the report via their e-brokerage accounts. About Standard & Poor's Factual Stock Reports This Standard & Poor�s service provides factual research coverage enabling information about IncrediMail Ltd. and other securities to reach a wide investor audience of Buy and Sell-side investors, helping them understand a company�s fundamentals and business prospects. Currently profiling over 1,000 issuers, S&P Factual Stock Reports increase market awareness for issuers in the investment community with insightful commentary and key statistics/information. Updated weekly with the latest pricing, trading volume, and other data, the reports include recent developments, a financial review, key operating information, Industry and peer comparisons, institutional holdings analysis, Street Consensus and opinions, performance charts, business summary, fundamental data, and news. Because coverage of these reports is sponsored by the issuer, S&P does not offer investment opinions concerning the advisability of investing in these stocks. Standard & Poor�s Factual Stock Reports are produced separately from any other analytic activity of Standard & Poor�s. Standard & Poor�s Factual Report research has no access to non-public information received by other units of Standard & Poor�s. Standard & Poor�s does not trade on its own account. Note: All U.S. and Canadian Companies listed on a National Exchange (not covered by S&P�s STARS research) are eligible to obtain this coverage. About Standard & Poor's Standard & Poor's, a division of The McGraw-Hill Companies (NYSE: MHP), is the world's foremost provider of financial market intelligence, including independent credit ratings, indices, risk evaluation, investment research and data. With approximately 7,500 employees, including wholly owned affiliates, located in 21 countries, Standard & Poor's is an essential part of the world's financial infrastructure and has played a leading role for more than 140 years in providing investors with the independent benchmarks they need to feel more confident about their investment and financial decisions. For more information, visit http://www.standardandpoors.com.