IncrediMail's Magentic Begins to Drive Advertising Revenue
30 Maggio 2007 - 1:00PM
Business Wire
IncrediMail Ltd. (NASDAQ:MAIL), a software company specializing in
Internet consumer products and services, announced that Magentic
has begun contributing to the Company�s increase in advertising and
keyword search revenue, having recorded over 2.8 million registered
downloads, worldwide, since April 2006. Magentic (downloadable at
www.magentic.com) is a software application enabling consumers to
add personality and style to their desktop environment with over
one thousand high quality images and screensavers, in addition to
their own personal photos that can be used as screensavers and
wallpapers. All Magentic materials are available to the consumer at
no cost and are completely spyware- and adware- free. The product
offering includes pages generating keyword searches, resulting in
revenue for the company. �We expect advertising revenues generated
by Magentic to contribute as much as 5% of our revenues in the
second quarter of 2007 and grow from there,� said Yaron Adler,
chief executive officer of IncrediMail. �After investing two years
of research and development in Magentic, it is extremely exciting
to see this product begin generating revenue.� Mr. Adler continued,
�Keyword search advertising revenue is IncrediMail�s fastest growth
engine, and we plan to continue and roll out new products that will
generate new searches and thus help maintain and grow this trend.
Our goal is to further develop updated versions of Magentic, as
well as additional new, free products that will continue to expand
our user base, ultimately expected to fuel our advertising revenue
model. Indeed, we expect to introduce a new version of Magentic
itself within a year.� Magentic�s overall content library includes
a wide array of multimedia presentations with high-resolution
graphics, animations, 3D graphics, and sounds. In addition to
providing high-quality content, Magentic allows users to easily
transform their own digital photos into wallpapers and screensavers
to create a custom desktop environment. About IncrediMail Ltd.
IncrediMail designs and markets an integrated suite of customized
and entertaining email software products for the consumer market,
offering users the ability to design highly personalized email
presentations with our large collection of multimedia content for
email communication. Our products include: IncrediMail Xe, which
allows users to personalize email messages with creative features
and is offered free of charge; IncrediMail Premium, an enhanced
version of IncrediMail Xe; IncrediMail Letter Creator, which
enables further personalization of backgrounds; The Gold Gallery, a
content database of additional backgrounds, animation and
notifiers, JunkFilter Plus, an anti-spam solution, and Magentic, a
desktop enhancing solution. IncrediMail generates revenue by the
sale of these products and services; licensing and co-branding the
Incredi brand to operators of third party websites; and selling
paid advertising and sponsored links on its website and email
client. For more information about IncrediMail, visit
www.incredimail-corp.com. Forward Looking Statements This press
release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial
condition and results of operations of the Company. The words
�believe,� �expect,� �intend,� �plan,� �should� and similar
expressions are intended to identify forward-looking statements.
Such statements reflect the current views, assumptions and
expectations of the Company with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of the Company to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, including, among others, changes in the
markets in which the Company operates and in general economic and
business conditions, loss of key customers and unpredictable sales
cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, both referenced and
not referenced in this press release. Various risks and
uncertainties may affect the Company and its results of operations,
as described in reports filed by the Company with the Securities
and Exchange Commission from time to time. The Company does not
assume any obligation to update these forward-looking statements.
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