MAIL Incredimail Ltd. (MM)

IncrediMail survey reveals romance has evolved with technology NEW YORK, Jan. 28 /PRNewswire-FirstCall/ -- What do pocket protectors, protractors and slide rulers have to do with online romance? These days, nothing! It used to be that only those thought of as geeks and nerds -- losers, if you will -- went online to find love. Now, it's better, faster, more economical and well, just easier to go online and find that potential mate. IncrediMail Ltd. (NASDAQ:MAIL), an Internet content company providing entertaining and personalized email/desktop products, completed a recent survey and found that social networkers are more apt to use e-mail to find and set dates and improve their social calendars. Online romance is so pervasive that savvy Internet users are finding love online in time for Valentine's Day. Romance has officially evolved; conversation and communication that once took place face-to-face and on the phone now occurs online. According to a recent Zogby survey of 1,000 people, IncrediMail found that 86 percent of people who use social networking Web sites everyday, such as MySpace and Facebook, have asked people out on dates via e-mail. The survey shows that a significant portion of those 86 percent (more than half) were secured via poking alone. Have social networkers found the cure to lonely hearts on Valentine's Day? With more than 200 million people cruising online social networks, it's clear that e-mail is the evolutionary next-step in Dating 2.0 protocol. "E-mail is changing the way we communicate on all levels. Social networkers have more opportunity to meet people, make connections and find love online than those using conventional methods of relationship communication," said Nimrod May, vice president of offline marketing and communities. "IncrediMail is ecstatic e-mail has become a viable form of communication when it comes to the intricacies of dating in 2008." IncrediMail will soon join the online community sphere with the launch of IncrediWorld, a new medium that allows users to chat, message and e-mail, all while using IncrediMail's unique emoticons, notifiers, backgrounds and animations. The dating pool has been expanded tremendously -- it is now larger and more diverse than the local bar. An added bonus, miscommunication will be infinitely lowered, as more graphic language can be used with IncrediMail's fun and engaging descriptors. "With this new forum to look for romance online, people will soon be Incredi-dating! Of course, we cannot guarantee you'll find your soul mate, but we're delighted to offer a place for users to look," May added. About IncrediMail Ltd. IncrediMail is an Internet content and media company. Founded in 1999, IncrediMail's products bring a new level of fun, personality and convenience to email, desktops and screen savers, and have been downloaded more than eighty million times. Having secured more than ten million active users, IncrediMail is now branching out into Instant Messaging, Web 2.0 and social networking applications, using its unique content and approach to enhance the user experience. For more information, see http://www.incredimail-corp.com/. Forward Looking Statements This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements. Media Contact: Eric Rayvid RLM PR 212-741-5106 x230 DATASOURCE: IncrediMail Ltd. CONTACT: Eric Rayvid of RLM PR for IncrediMail Ltd., +1-212-741-5106 Ext. 230, Web site: http://www.incredimail-corp.com/

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