IncrediMail Ltd. (NASDAQ: MAIL) (www.incredimail-corp.com), an
Internet company, today reported financial results for the third
quarter ended September 30, 2008. Revenues in the third quarter of
2008 were $5.9 million, up 27% compared with $4.6 million in the
third quarter of 2007, and up 12% sequentially from the second
quarter of 2008. The increase in revenues resulted from a 77%
increase in search-related revenues which reached $3.4 million,
partially offset by a decrease in product and subscription
revenues. Total operating expenses in the third quarter of 2008
were $4.8 million, increasing $1.1 million, or 30%, compared to
$3.7 million in the third quarter of 2007. This increase was
primarily attributable to the Company�s investment in planned media
buying expenses, which increased more than four-fold, reaching $1
million in the third quarter of 2008, including those investments
in its new HiYo instant messaging tool, which is not yet generating
revenues. While the Company expects to spend an additional $1.5
million in this effort in the coming quarter, in the first quarter
of 2009 it anticipates having a substantial user base for its HiYo
product that it believes will allow it to expand primarily through
organic growth and reduce its media buying expenditures. Financial
expenses in the third quarter of 2008 were $0.4 million, reflecting
the negative returns on investments due to current market
conditions, and does not include the $4.8 million gain to be
recorded in the fourth quarter from the sale of securities
previously written down, as recently announced. The Company
remained break-even with net profit according to U.S. GAAP
(Generally Accepted Accounting Principles) of $0.1 million, or
$0.01 per diluted share, for the third quarter of 2008, a decline
from $0.3 million, or $0.03 per diluted share in the third quarter
of 2007. Commenting on the results, Mr. Ofer Adler, IncrediMail�s
CEO, said, �IncrediMail�s strategy to drive more profitable growth
through increased search and subscription-based e-mail and instant
messaging products is positively impacting our results. It is worth
noting, that while Google remains our primary search partner, more
than 10% of our search revenues are currently generated from other
search providers with similar results, reducing our single source
dependency. Our media buying efforts in the third quarter of 2008
have begun to bear fruit, as indicated by the increase in
registrations in both our flagship IncrediMail product as well as
in HiYo, our instant messaging add-on. In turn, this traction is
driving an increase in higher-margin search business. These initial
results give us confidence that we are on the right track and are
creating a solid base for future growth in revenues and
subsequently in profits. Although these investments in marketing
and media will continue to grow, we are doing so prudently and are
constantly monitoring the effectiveness and long-term profitability
of this effort. �We are simultaneously investing in controlling and
further reducing our other costs, creating a lean and effective
business model. In order to do so, we recently reduced our staff
size in the Israeli office by 13 employees. We feel that these cost
cutting measures will help us achieve the efficiency we desire, and
allow more flexibility during these volatile global economic
conditions.� Mr. Adler continued, �We are pleased to report that
HiYo continues its rapid growth, accumulating more than 1.7 million
registered downloads in less than half a year since its
introduction, and expect to introduce our revenue generating models
in the coming months. Following the early success of HiYo, we are
preparing for the fourth-quarter launch of the new version of
IncrediMail which will enhance the user�s experience. We believe
that with our new growth strategy in place, the traction of our
existing products and the launch of the new version of IncrediMail,
we are well positioned to achieve our growth objectives going
forward. As to 2009, we currently expect to grow revenues by 20%
over 2008, and achieve EBITDA of approximately 20%, or $5 million.�
Conference Call IncrediMail will host a conference call to discuss
the results today, November 13th at 10:30 AM EST. We invite all
those interested in participating in the call to dial
1-(888)-642-5032. Callers from Israel may access the call by
dialing (03) 918-0688. Participants may also access a live webcast
of the conference call through the Investor Relations section of
IncrediMail's website at www.incredimail-corp.com. The webcast will
be archived on the company�s website for seven days. About
IncrediMail Ltd. IncrediMail Ltd. (NASDAQ: MAIL) is an internet
company that designs, markets and delivers high end personal
desktop software. The company�s award winning e-mail client
product, IncrediMail Premium, is sold in over 100 countries in 10
different languages. Other products include Magentic, a wallpaper
and screensaver software for presenting digital personal photos,
and HiYo, a graphic add-on to instant messaging software. Non-GAAP
measures Use of Non-GAAP Financial Information - In addition to
reporting financial results in accordance with generally accepted
accounting principles, or GAAP, IncrediMail uses non-GAAP measures
of net income and earnings per share, which are adjustments from
results based on GAAP to exclude reorganization expenses and
non-cash stock-based compensation expenses. IncrediMail's
management believes the non-GAAP financial information provided in
this release is useful to investors' understanding and assessment
of IncrediMail�s on-going core operations and prospects for the
future. The presentation of this non-GAAP financial information is
not intended to be considered in isolation or as a substitute for
results prepared in accordance with GAAP. Management uses both GAAP
and non-GAAP information in evaluating and operating business
internally and as such deemed it important to provide all this
information to investors. Forward Looking Statements This press
release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial
condition and results of operations of the Company. The words
�believe,� �expect,� �intend,� �plan,� �should� and similar
expressions are intended to identify forward-looking statements.
Such statements reflect the current views, assumptions and
expectations of the Company with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of the Company to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, including, among others, changes in the
markets in which the Company operates and in general economic and
business conditions, loss of key customers and unpredictable sales
cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes
in business strategy and various other factors, both referenced and
not referenced in this press release. Various risks and
uncertainties may affect the Company and its results of operations,
as described in reports filed by the Company with the Securities
and Exchange Commission from time to time. The Company does not
assume any obligation to update these forward-looking statements.
INCREDIMAIL LTD. BALANCE SHEETS � U.S. dollars in thousands (except
share data) � � September 30, December 31, 2008 2007 (unaudited)
ASSETS CURRENT ASSETS: Cash and cash equivalents $ 9,516 $ 4,611
Short-term bank deposits -- 1,000 Marketable securities 12,155
17,911 Trade receivables 2,240 1,993 Deferred taxes 284 368 Other
receivables and prepaid expenses � 4,145 � 2,017 Total current
assets � 28,340 � 27,900 LONG-TERM ASSETS: Severance pay fund 1,259
1,037 Deferred taxes 53 92 Long-term deposits 166 182 Restricted
cash 472 458 Property and equipment, net 1,953 1,808 Goodwill 125
125 Other intangible assets, net � 138 � 164 Total long-term assets
� 4,166 � 3,866 Total assets $ 32,506 $ 31,766 � � LIABILITIES AND
SHAREHOLDERS' EQUITY CURRENT LIABILITIES: Trade payables $ 1,567 $
1,546 Deferred revenues 2,865 3,254 Accrued expenses and other
liabilities � 3,748 � 3,244 Total current liabilities � 8,180 �
8,044 LONG-TERM LIABILITIES: Deferred revenues 1,548 1,559 Accrued
severance pay � 1,665 � 1,392 Total long-term liabilities � 3,213 �
2,951 � SHAREHOLDERS' EQUITY Shares issued and outstanding:
9,406,103 and 9,475,943 at September 30, 2008 and December 31,
2007, respectively � 21,113 � 20,771 Total liabilities and
shareholders' equity $ 32,506 $ 31,766 INCREDIMAIL LTD. STATEMENTS
OF OPERATIONS � U.S. dollars in thousands (except per share data),
unaudited � Quarter ended September 30, Nine months ended September
30, 2008 � 2007 2008 � 2007 � Revenues $ 5,859 $ 4,597 $ 15,839 $
13,317 Cost of revenues � 483 � � 463 � 1,371 � � 1,170 � Gross
profit � 5,376 � � 4,134 � 14,468 � � 12,147 � Operating expenses:
Research and development 1,876 1,469 5,951 4,127 Selling and
marketing 2,035 1,214 4,988 3,285 General and administrative � 873
� � 990 � 3,277 � � 2,686 � Total operating expenses � 4,784 � �
3,673 � 14,216 � � 10,098 � Operating income 592 461 252 2,049
Financial income (expense), net � (350 ) � 287 � (15 ) � 952 �
Income before taxes on income 242 748 237 3,001 Taxes on income �
146 � � 431 � 189 � � 1,221 � Net income $ 96 � $ 317 $ 48 � $
1,780 � Net earnings per Ordinary share: � Basic $ 0.01 � $ 0.03 $
0.01 � $ 0.19 Diluted $ 0.01 � $ 0.03 $ 0.00 � $ 0.18 � Diluted
weighted number of shares (in thousands) � 9,543 � � 9,665 � 9,567
� � 9,644 � Non-GAAP adjustment: Reorganization expenses -- -- $
745 -- Stock based compensation $ 260 � $ 201 � 782 � $ 537
Non-GAAP net income $ 356 � $ 518 $ 1,575 � $ 2,317 � Non-GAAP net
earnings per share : Basic $ 0.04 � $ 0.05 $ 0.17 � $ 0.25 Diluted
$ 0.04 � $ 0.05 $ 0.16 � $ 0.24
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